Posts tagged website tech
If you are already planning on a redesign for your website, this is also an excellent time to make sure you are taking advantage of the best SEO practices in your website re-build. This is especially true if your website already ranks well. You don’t want to lose ranking in the remodel. Here are some of the primary things to consider:
Content Marketing Strategy
How do you plan to get content from your old site onto the updated one? Will it all appear at once? Will you be reintroducing it gradually? Are you taking advantage of the chance to get rid of crummy older content that may actually be hurting your rating, thanks to bad links or keyword stuffing?
Name the Pages Well
Don’t forget the importance of giving each page a unique title that includes the primary keyword for that page. Content-management software doesn’t always do a great job at coming up with a SEO-friendly title, so it’s a good idea to make changes manually.
Mobile Optimization Is a Must
Don’t forget “mobilegeddon” when you are rebooting your site. Nothing will kick you off page-one search engine results faster than a penalty from Google for publishing a site that isn’t designed with mobile users in mind.
Don’t Forget the Website Redirects
Don’t forget about all of your site visitors who don’t know the site name has changed. They may even have the old site name saved in their bookmarks. That means you must redirect users to the new site, and remind them to update bookmarks. You can take care of this on a server level, or handled automatically by some content-management software packages.
Keep Your Long-Term Goals in Mind
The first step is to make sure your site structure and coding are SEO friendly. Now you need to get your long-term strategy together to ensure that your site will stay on top and reach the goals you have set for your digital marketing.
While working toward significant SEO is always a marathon and not a sprint, you can get your site a nice head start on the competition by planning ahead in the design phase. SEO may not have meant anything when your company first sprang onto the world wide web—but now it means everything.
|No comments||This entry was posted by EIC Social Media Team on February 17, 2016 at 4:30 pm, and is filed under SEO. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
When it comes to choosing a company to perform a service, many consumers pay attention to certifications. Corporations and long-established businesses have them. Small companies (SMBs) and new startups need them to compete. Getting certified, or having certified employees, is a vital part of customer acquisition even in the digital business world.
Does Anyone Really Pay Attention to Certifications?
Yes! In fact, LinkedIn considers certifications as 7% of a person’s profile. Certifications build trust in your business in a world where such confidence is sorely lacking for consumers. Combining certifications with the proper liability insurance is a recipe for showing the community that your business is legit and here to stay. Keep this in the forefront of your marketing campaigns.
Displaying Your Certification
Your website should advertise that your business, especially if it’s a digital business, is certified. It should play a role both in digital and print marketing campaigns. You may want your blog to discuss the importance of hiring someone certified to perform the sort of services your company is offering. Your social media sites should also display your certifications.
Keep Up to Date
In many industries, certifications must be renewed from time to time. You cannot advertise your business as being certified unless the certification is current, so be sure to stay up to date. If your business or employees do not currently have certifications that you know your competitors have, recognize that this puts you at a disadvantage when it comes to marketing your business as the best option for consumers.
The Role of the Internet and Social Media
Online reviews are often the lifeblood of a small business. One bad review can spell disaster. Being able to display the proper certifications can fight against the effects of that one disgruntled customer who just could not be pleased by anything. This is yet another reason you want to be able to highlight for your consumers that you have certification proving that you are on the cutting edge of industry standards, especially for a digital business. If that wasn’t good enough for someone, it is not your company’s fault.
|No comments||This entry was posted by EIC Social Media Team on August 27, 2015 at 5:16 pm, and is filed under Business Tech. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Backlinking is an important part of getting traffic, but it is very easy to mess up. Not only can the wrong backlinks drive little to no traffic to your site, but making mistakes in backlinking can result in a ranking penalty from Google. Here are three errors to avoid.
- Link Stuffing
Getting backlinks is great unless the site you are getting them from is churning out links like spam. Be careful about getting your site penalized by stuffing links into the comments of disreputable sites. Also, beware of sites that offer backlinking as a service. Natural backlinking is tough to fake, and Google is very unforgiving with cheaters.
- Bad Anchor Text
Which words do you choose to turn into a hyperlink? Many sites end a sentence with “click here” and make that phrase the link. It is a huge wasted opportunity. Make the link relevant, and a long-tail keyword if possible. The more highly ranked a site is that you are getting a backlink from, the more important it is to use the exact right anchor text. Do not miss out on the opportunity of gaining extremely high value from a link.
- Nofollow (Ignored) Links
This basically takes your link and renders it practically worthless. Why would a site that gives you a backlink use the Nofollow tag to make Google ignore it? It is often for the sake of the site’s rank. Backlinks lose their value if there are too many on a site. Plus, Google weighs relevance heavily. Of course, if it is a top site, then you may still get a lot of traffic from the link alone. It just hurts to succeed in getting a top site to agree to a backlink and then not get the huge ranking boost from it.
There are many pitfalls when it comes to backlinking. When in doubt, seek out a successful digital ad agency to assist you in making good backlinking decisions. That’s one of their services.
|No comments||This entry was posted by EIC Social Media Team on June 25, 2015 at 4:30 pm, and is filed under Content, Digital Advertising, Online Advertising. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Shopping Carts Drive Sales – Make Them Work
You might know that shopping carts drive sales but you might not realize the extent that they do so. If you take into consideration a few simple and basic ideas, you have at your fingertips ways to make your website more profitable. Let’s consider a few suggestions.
Before you put the following ideas into practice, log the abandonment rate of your site’s carts, then revisit it again after you have updated your site. This is something that is unique to online shopping. When walking through a brick-and-mortar store, few people leave their carts in an aisle and walk out. This is completely different online. Here, more than 50 percent of shoppers leave items in their carts without completing a transaction.
So, how do you identify what you should change with your shopping cart? A good place to begin is to see how the most profitable online stores deal with the shopping cart or bag.
One thing you will find is that nothing drives a customer away faster than a required registration. People love the convenience of shopping online. So, instead of interrupting the buying process with an account registration, give them the choice to do it later.
Also, make sure your website has as many different types of payment and shipping options as possible. Again, your focus should be on making the experience a smooth and easy one. One way to do this is to offer a one-page checkout, if you can.
Once your consumer has filled a shopping cart, give them the option to print it or to send it. If they have the ability to keep a copy, or show it to someone, they are more likely to return and purchase the items.
Also, it is important that your customers feel the site is safe and secure. Display logos and seals that show the legitimacy of your site and make it easy for them to access your security policy.
Show your customer that you’re interested in giving him a good deal. Display sales and promotion codes right on your website, and make it easy for them to be used at checkout.
These are just a few of the ways that shopping carts drive sales and, more importantly, how to improve their functionality. We’ll consider some more ways in an upcoming article.
|No comments||This entry was posted by EIC Social Media Team on August 14, 2014 at 4:55 pm, and is filed under Online Sales. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
A website has graduated from being far more than just the static pages on the World Wide Web of the past. But now websites do so much more that just provide information. They also help us to interact with one another, and they have become a powerful business tool.
Rather than viewing a website as a project with a definitive beginning and ending, developers need to see websites as an ever-evolving environment. For a website to thrive, for business or social purposes, it has to be able to adjust with the times and keep up with both technology and society. What do consumers want? How do individuals want to be able to interact? What technology is available to turn consumer desires into reality? These questions must be answered, and then the answers have to be regularly reevaluated.
The mistake that many companies make is designing a website without a plan. This is an error that frequently leads to a complicated redesign later on. If your designer doesn’t know exactly what the site is supposed to do, there is no way to code it properly the first time simply for appearance’s sake. So what kind of information does your team need before they can start working on the site’s layout? It begins with the consumer. Who are you trying to reach with your product, service, or message? Next you need to think about your strategy for turning people who visit your website into customers. How will you be able to interact with them and vice versa? Consider the content that the site needs and how to make it easily accessible to the average visitor. Then you need to think about the interactions between your website and your social media sites.
By applying these principles, you can turn a website into a genuine business asset, regardless of the size of your company. Otherwise, your website really will just become a bunch of linked web pages on a common topic and nothing more. Don’t let an outdated definition keep your website from reaching its full potential as an interactive business tool.
|No comments||This entry was posted by EIC Social Media Team on November 11, 2013 at 1:04 pm, and is filed under Marketing Strategies, Online Personalization. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|