Posts tagged social media
Social media is constantly becoming more business-friendly. Social advertising efforts seem to be springing up from just about every service. Here are some of the most recent ad updates from some of the most popular platforms so you can make sure that you haven’t missed a new offering that is critical to your brand.
Facebook Ad Updates
Facebook is constantly adding updates and staying in the forefront of social advertising, so we can’t address every update in this article, but these are a few important ones. First of all, Facebook’s lead generation suite has added video. Video is also now a part of the Atlas platform, and the Your Business Story tool that lets you share the tale of how your brand came to be. In short, Facebook loves video.
Instagram’s New Offerings
Owned by Facebook, Instagram is never far behind in the social advertising revolution. Some upcoming features for Instagram will include business profiles, more analytics for a brand’s posts (without having to pay for a sponsored post), and mobile access to Instagram ad purchases.
Twitter’s Efforts to Keep Up
Twitter may be struggling, but it’s still a huge player in social media. Maybe some of these updates will help the giant to recover a little. The first big change is an update to the news feed algorithm. Twitter is also trying to team up with Google. They even plan to offer some better services, like direct-response ads and improved metrics.
Other Social Platforms
LinkedIn continues to set precedents in B2B marketing. Sponsored ads are the method of choice, along with sponsoring posts from company pages.
Pinterest is making it easier to target the right audience by increasing the number of interests and keywords that an ad can target.
Finally, Snapchat—which technically isn’t social media as much as it is instant messaging—has teamed up with Nielsen to improve both sponsored ads and how audiences are measured. This may add some legitimacy to their ad services, as currently Snapchat is not considered a long-term marketing solution by most companies.
|No comments||This entry was posted by EIC Social Media Team on July 27, 2016 at 11:00 am, and is filed under Social Media. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Facebook can be leveraged for more than just interacting with consumers, creating brand awareness, and marketing with sponsored ads. For marketers who rely on industry analysis, Facebook is another great tool for research. How can you use the social networking giant to learn about your competition—and then turn it into meaningful data? Consider just a few ways:
Finding an Audience
Facebook is an effective way to learn about the audience your competitor is targeting. How does your competitor make use of emotional appeals, testimonials, statistics, and other motivators?
Once you have identified the competition’s audience, you have a few options. You can target the same audience—and do it better. Or you can target a different audience who also uses the same products or services. It comes down to this: Do you feel the competition is targeting the best audience?
How Is the Competition Spending Ad Dollars?
Facebook is where companies post digital content and link to it. This gives you a clear overview of how a brand is using their marketing budget. Is the focus on video, native advertising, or consumer-content creation? This also gives you some insight into the brand’s values as you see the topics that they focus on. Plus, you can see the latest promotional offers.
If your competitor’s campaigns are finding success, you can get a good idea of which direction to take your marketing. You can also compare your brand’s values, and see how they match up, or even if your brand is effectively explaining your values to the public. Finally, knowing what sales your competition is conducting, can help you to see what consumers expect when it comes to finding a deal.
What are people raving about, and what do they dislike about your competitor? You’ll find out by reading the Facebook comments. Then you can do a few things to leverage this information. First, make sure that you match up when it comes to the things that customers love. Second, make sure that you are better at the things consumers complain about, and don’t forget to be vocal about it.
How are you using Facebook to scope out the competition? Let us know some of your favorite things to look for in the comments below.
|No comments||This entry was posted by EIC Social Media Team on February 10, 2016 at 4:30 pm, and is filed under Social Media. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
One social media strategy may start seeing more and more of is a brand using Twitter to provide instant customer support. Why is Twitter becoming such a vital part of customer service for businesses? Consider some of the following reasons—especially when one or several of them may benefit your brand.
Quick Fixes Make Happy Customers
Having one tech support person sit with Twitter open on one of his or her monitors does not even increase your payroll. It simply makes your company more accessible to someone who has a quick question and doesn’t want to slog through the computerized phone system that most organizations use today. This is a great way to keep customers happy, and it should definitely be kept separate from your brand’s main Twitter account. For example, if your company account is @DigitalMarketing, your customer support account could be @DigitalMarketing_CS. That keeps people from bringing their problems to the account that is focused on providing engaging content.
What About the Character Count?
First of all, only giving your customers 140 words to complain may work out really well for your support person. On the other hand, if a request is a little more complicated, the tech can follow your customer and encourage them to send a direct message (which no longer have a character limit as of August 12, 2015).
Do We Really Want to Encourage Disgruntled Customers to Contact Us Publicly?
Unless your company is really bad at what they do, then this should be a great boost for your brand. It tells everyone that you care about providing good—and transparent—customer service that is convenient and honest to the client. It also allows you to show off the fixes you provide. You may find that you have far more satisfied customers commenting and following than disgruntled ones.
See How Customers View Your Company
You can tell by the way customer requests are worded whether the consumer just needs help or if they are fed up with your brand. This type of Twitter account is actually a powerful gauge of where your company stands. It also gives you the opportunity to speak out preemptively if you know something has gone wrong such as an outage, a breach of privacy, or some sort of potential scandal. In the end, open and honest customer service creates credibility. Twitter is becoming a vital social media strategy for branding, one among other powerful approaches to creating brand awareness, trust and growth.
|No comments||This entry was posted by EIC Social Media Team on November 19, 2015 at 4:30 pm, and is filed under Branding, Social Media. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Reputation of the Brand: Managing Your Business’s Standing
One thing that every company needs to know about in our modern world is how to manage the reputation of the brand. Perception of a brand is a huge factor when it comes to sales, and that means you can’t run a business without knowing how to control that perception. Here are a few simple means for keeping your company in the good graces of the public eye, now ubiquitous thanks to the Internet.
Let’s start by talking about social media, since this is where a lot of brands get into trouble online. For example, how will you respond to negative remarks posted on your social media site? It’s going to happen. Deleting them is not the answer. Patience, and a well thought out business demeanor, is what will bend public opinion in your favor. This works even if the negative remarks are somewhat true. People love to see brands be down to earth instead of mighty corporate giants.
One of the biggest issues that brands face occurs when negative postings appear above favorable ones in web searches about the brand. After all, about half of searchers click on the first link. So, what can you do if those first few links are less than flattering to your company? The best thing to do is to respond to them. When people see your positive response, you have effectively diffused a negative comment.
Make sure that your company maintains a blog and does it well. This isn’t another sales tool, at least not directly. It’s a way to provide additional engagement. Offer content that keeps people coming back post after post. You can often rate the quality of your content by whether or not it creates a dialogue with your readers. These are the kinds of interactions that improve brand perception and cause people to recommend a brand to family and friends.
Don’t expect to change company perception overnight, but it only takes a little bit of continuous effort to produce positive long term results. The reputation of the brand takes time to build, but it is worth it.
|No comments||This entry was posted by EIC Social Media Team on January 15, 2015 at 4:30 pm, and is filed under Branding. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Connect With Your Consumers: Some Social Media Tips
Pretty much everyone uses social media nowadays, which means most of your customers and potential customers do too. Just because social media is crowded, however, it doesn’t mean personal bonds go unformed. In this medium, this includes relationships with brands. However, as just about every brand is now on social media, how can you stand out from the morass of business accounts and connect with your consumers?
The number one way is by having genuine conversations with your friends and followers. This is a much better approach to using social accounts to push your product or service on people. Here are a few suggestions for using social media as a connection building medium (which is what it is meant to be), instead of just another sales forum that chases off users.
First of all, don’t constantly try to sell to your followers and friends. That’s not what they are on social media for. If you keep the tone conversational, instead of sales oriented, you can create a real rapport with people. That sort of engagement will ultimately do more for brand perception, and that’s one of the key elements in engaging consumers, especially in the long term.
Keep an eye out for people who mention your brand, but don’t comment every time the company name comes up. Moreover, don’t feel the need to defend the brand every time someone makes a negative remark. Make sure you have alerts set so that you can respond at appropriate times. After all, if you make the last comment in a conversation, only the original poster will see it.
If you are going to mention special sales or provide a discount/incentive for social media activity (follows, likes, etc.) then you need to create a CTA that lets people know exactly what you want them to do. Also, always be sure to follow up on any interest that people exhibit in you company. You can be persistent, without looking like you are stalking someone who simply asked a generalized question a few weeks back. To connect with your consumers, then, requires an aptitude for using social media to your advantage.
|No comments||This entry was posted by EIC Social Media Team on January 8, 2015 at 4:30 pm, and is filed under Social Media. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
World Social Media Marketing King: Pinterest Reigns
Twitter, Facebook, Pinterest, YouTube et al., we’ve all heard of them. But who is the world social media marketing king? When it comes to the growing social media club, none are expanding faster than Pinterest. The latest figures have the social media mogul at 2.5 million page views monthly. Plus, Pinterest has another big marketing advantage over sites such as Facebook or Twitter. A recent study revealed that Pinterest is the most successful of the three at converting followers into new customers. As far as businesses are concerned, isn’t this what social media is all about?
Another big draw for marketing on Pinterest is sales. No users from other social networking sites spend as much cash when they surf as Pinterest users. People connect on Pinterest for ideas and to find the items they need to make their ideas reality. This means sales.
The question, then, is not whether your company should have a Pinterest account. Rather, it is: how do you design your Pinterest account to attract customers and make sales?
The answer is Pinterest makes it easy for the average marketer. There are all sorts of freebies that make sale conversion easier. Pinterest is more than just a website. It also has a free app, which makes ‘pins’ available to the growing mobile consumer market. Pinterest also provides ‘Share’ buttons that let people instantly share your pins with their vast sea of followers.
If you’re not yet convinced, consider a few more statistics. On average, every pin on Pinterest generates two website visits and six web page views. You can see how posting high quality content can quickly convert into more customers and, yes, more revenue. In fact, the same research showed that pins averaged generating 78 cents in sales.
So what are you waiting for? It’s time to see how Pinterest can be put to work for your business. It is fast becoming the world social media marketing king, so, make sure your company is aware of it and using the site properly.
|No comments||This entry was posted by EIC Social Media Team on September 4, 2014 at 4:30 pm, and is filed under Marketing Strategies. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
The lights went out at the Superdome. What did everyone watching the Super Bowl do? Check Twitter, of course… and then buy some Oreos. It was unbelievably quick thinking to take advantage of something on the minds of millions, then to create a quick and simple ad and spread it to everyone in a matter of minutes.
Now we all appreciate the value of marketing in real time, but let’s not rehash something from more than half a year ago. Let’s talk about what your company can do right now.
Let’s start with paying attention to comments. Some companies are notorious for poor customer service. Have you ever tried to talk to your cable company when your Internet is down? Have you ever had a good experience calling an airline when you have what they would consider a “minor issue?” On Twitter, however, all you have to do is tag the company and you may be surprised at the response. Some of these companies have gained major support due to these real-time responses; being sure to have someone monitor your social media accounts is vital to real-time marketing, too.
Plan ahead for special events as well; you obviously can’t plan something like a power outage at the Superbowl, but you can have someone manning the presses just in case. Plus, sometimes you can create something special in real time: Pick an event associated with your business, and let all your followers know you’ll be watching and commenting so they can join in the dialogue.
Jumping on a hot news item, while extremely risky, can also result in a lot of publicity; you just have to play the right story and the right angle to make sure it’s all positive. Sometimes a developing story will end up somewhere you don’t want it to go.
In reality, all social media marketing takes place in real time, but using it the right way will determine its impact.
|No comments||This entry was posted by EIC Social Media Team on December 9, 2013 at 7:45 pm, and is filed under Marketing Strategies, Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|
“Facebook marketing” has become a common term among social media marketers. One important understanding of this is that every brand that has a Facebook Fan Page is determined to increase the likes. Indeed, the number of likes can boost your image (if the number is high, of course). On top of this, Facebook users are more likely to ‘like’ a page when the page already has a lot of likes. Having a large number of likes also has a major effect on SEO, which explains why brands are so interested in how to get as many as possible. Once you have convinced users to like your page, what happens next? You have to keep users returning to your company’s page. Do this right, and you can reach maximum engagement on Facebook, which should also be one of your Facebook marketing goals. More >
|No comments||This entry was posted by EIC Social Media Team on February 15, 2012 at 4:49 pm, and is filed under Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|