An image of an EKG that spells out SEO. The ups and downs are a fitting image for describing SEO trends.

What are your favorite SEO trends for 2017?

Staying on track of the latest SEO trends is more important than ever. For those unaware, here is a brief definition of SEO for you. Short for search engine optimization, SEO is how marketers get content seen by as many people as possible. They use specific keywords to make sure a search engine like Google puts their content on the front page.

Marketers need to constantly be ahead of the curve with SEO. Because it’s all about staying on page one of Google. The problem here is that what you got on page one yesterday will not work next week. So, this is a part of marketing that is always in motion.

If you’re still tinkering around with your 2017 strategy for SEO, that isn’t necessarily a bad thing. Constant adjustment is necessary for SEO. But inconsistency confuses Google. As a result, your content could get bumped off page one. Perish the thought.

As SEO becomes more complex, it’s necessary for marketers to stay ahead of the curve. Search engines repeatedly change requirements. And if you don’t adjust, you’ll be left in the dust. 2017 looks to be more of the same on this end. Change is the only constant in SEO.

Because of this, here are a few possible trends that you should look out for this year.

SEO Trends for 2017

  • Perfect Your Keywords – Search engines are smart at sniffing out somebody overusing their keywords. And having an original one in the first place will benefit you. There is software available for you to check how common your keyword is. It also lets you know how competitive visibility for it is. Research like this will help you make sure your keyword is as strong as possible.
  • Personalize Your Brand – By having an established personal brand, you have more flexibility. Personal brands have more trust from their audience than a company. This is why they able to do guest blog posts more frequently. And social media is becoming smarter about promoting an individual’s post over a company’s. By reaching out to a personal brand, companies can earn traffic from their influence.
  • Eat, Sleep, and Breathe Mobile – We’ve mentioned before how important mobile marketing strategy is. That’s not going to change. Find innovative ways to reach users on their phones. You have to. This is what the next 4 years will be about, not just 2017.