Posts tagged seo
Staying on track of the latest SEO trends is more important than ever. For those unaware, here is a brief definition of SEO for you. Short for search engine optimization, SEO is how marketers get content seen by as many people as possible. They use specific keywords to make sure a search engine like Google puts their content on the front page.
Marketers need to constantly be ahead of the curve with SEO. Because it’s all about staying on page one of Google. The problem here is that what you got on page one yesterday will not work next week. So, this is a part of marketing that is always in motion.
If you’re still tinkering around with your 2017 strategy for SEO, that isn’t necessarily a bad thing. Constant adjustment is necessary for SEO. But inconsistency confuses Google. As a result, your content could get bumped off page one. Perish the thought.
As SEO becomes more complex, it’s necessary for marketers to stay ahead of the curve. Search engines repeatedly change requirements. And if you don’t adjust, you’ll be left in the dust. 2017 looks to be more of the same on this end. Change is the only constant in SEO.
Because of this, here are a few possible trends that you should look out for this year.
SEO Trends for 2017
- Perfect Your Keywords – Search engines are smart at sniffing out somebody overusing their keywords. And having an original one in the first place will benefit you. There is software available for you to check how common your keyword is. It also lets you know how competitive visibility for it is. Research like this will help you make sure your keyword is as strong as possible.
- Personalize Your Brand – By having an established personal brand, you have more flexibility. Personal brands have more trust from their audience than a company. This is why they able to do guest blog posts more frequently. And social media is becoming smarter about promoting an individual’s post over a company’s. By reaching out to a personal brand, companies can earn traffic from their influence.
- Eat, Sleep, and Breathe Mobile – We’ve mentioned before how important mobile marketing strategy is. That’s not going to change. Find innovative ways to reach users on their phones. You have to. This is what the next 4 years will be about, not just 2017.
|No comments||This entry was posted by EIC Social Media Team on February 8, 2017 at 11:00 am, and is filed under SEO. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Search engine optimization (SEO) is a complex field. Websites like Google and Bing are constantly changing their respective algorithms to accommodate new technology and fight against those who wish to manipulate their system. At the same time, marketers are also trying to find ways to appease a search engines rules, which ultimately gives their websites a better position online. However, this is no easy task. That’s why we have a few tips for elevating your search marketing.
Make it Mobile Friendly
When it comes to search engines, users are always number one. Websites that rank well often give the best user experience, and build their websites to accommodate the newest technology. Right now, mobile devices are what everyone is using.
If you are building a new website for your company or brand, you have to remember to make it responsive. A responsive website is able to determine what device a user is viewing their content from, whether it is a mobile phone or tablet. This makes it easy for a majority of users, who are accessing your web page on the go.
Search Marketing for Social Media Sites
The future is now and social media sites are a hub for people to hang out and have conversations online. It is also another area where marketers need to focus their search marketing efforts. People will go to Facebook or Twitter before a major search engine to find something. And from their social account, they are able to share a piece of content once they find it. If you are able to study user habits on social media, you will be able to generate the type of content they are looking for.
Remember the Basics
While certain techniques can become old within a matter of days, some search engines techniques still work. Here is a list of small techniques you should implement when creating new content:
- Create short URLs with keywords.
- Add social media sharing buttons.
- Writing eye-catching title tags with keywords.
- Writing your own meta descriptions.
- Add images to your blog post and website.
Remember to follow these tips in order to make your search marketing efforts worthwhile.
|No comments||This entry was posted by EIC Social Media Team on November 23, 2016 at 11:00 am, and is filed under SEO. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
When you check your site rankings, they are the best they have ever been. Your traffic is showing it as well with your pages getting the most hits they have ever received. There’s just one problem. You’re not selling any more than you were before. What’s wrong? This is what happens when SEO tactics are focused on traffic instead of conversions.
The Mistake Marketers Often Make
The problem is that we often see traffic as the goal of SEO, and forget that traffic has value only when site visitors take action. Could part of the problem be content? Sure. But if the site content was already performing okay, and increased traffic doesn’t lead to more conversions, then the quality of the traffic is most likely the issue. So how do you focus your SEO efforts on the right kind of traffic?
Keyword Selection Is the Key to SEO Conversions
One of the reasons marketers may fail to convert with SEO efforts is that they are targeting short-tail and highly competitive keywords. These may be keywords that are very relevant to the industry, but are still very vague. For example, a window cleaning company may focus on keywords like “window cleaner” or “window cleaning.” But every window cleaning service in the country is fighting over those keywords. Winning that battle may not even gain you a customer. What if you wash windows in Saint Louis, but the search engine user lives in LA? That’s not going to result in a conversion.
This is where long-tail keywords come into play. If that same company uses the keywords “window cleaning service in Saint Louis” or “Saint Louis window cleaners,” now the traffic is not only less competitive, but also is targeted toward people in the right area for a sale.
Making the Change from Short- to Long-Tail Keywords
As you can see, your short-tail keywords become the basis for the long-tail ones. Think of those general and competitive terms as the main heading. You’re going to target the subheadings. You’re still on the same topic but getting more specific. Don’t forget to add things like location if you provide a location-based service.
|No comments||This entry was posted by EIC Social Media Team on August 10, 2016 at 11:00 am, and is filed under SEO. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
In the world of SEO, there are a ton of dos and don’ts, and everyone claims to have the perfect recipe for getting a site on page one. However, every marketer needs to know a few things about SEO.
Search Drives Traffic
Someone types a keyword into a search engine to begin 93 out of 100 online journeys. This is what your potential customers are doing online. Only a small percentage of online use starts with a person typing a URL/web address into the address bar or clicking on one of their bookmarked favorites. It is no wonder then that the majority of business owners acknowledge that having a strategy for search engine optimization improved the company’s profit. Developing a plan is the first step.
Keyword Research and Selection
Keywords are an integral part of the SEO process. Determine in advance the words/terms that your customers are going to be typing into a search query. You need to know who your target audience is, and understand how they think. Fortunately, a lot of great tools are available that can help you develop a keyword list by showing you what people search for, and also how competitive the terms are.
When a Keyword Goes Wrong
Some keywords are decent for search, but bad for content. Don’t select keywords that involve a phrase involving words that will never be used consecutively in a sentence in English—and then expect a content writer to figure out how to use it naturally. Be sure that your keyword isn’t just some sales slogan.
A Few Things to Remember About SEO
- Keep your content engaging. Don’t sacrifice quality for quantity.
- Write for humans, not search engines. If your content doesn’t read well, your bounce rate will keep you off page 1.
- Be flexible with your keywords. If a keyword isn’t working out, it may be because there is a better one.
SEO isn’t simple. That’s why so many leave it to the pros—and rightly so. The information here is the least you should know about SEO tactics.
|No comments||This entry was posted by EIC Social Media Team on March 16, 2016 at 4:30 pm, and is filed under SEO. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
If you are already planning on a redesign for your website, this is also an excellent time to make sure you are taking advantage of the best SEO practices in your website re-build. This is especially true if your website already ranks well. You don’t want to lose ranking in the remodel. Here are some of the primary things to consider:
Content Marketing Strategy
How do you plan to get content from your old site onto the updated one? Will it all appear at once? Will you be reintroducing it gradually? Are you taking advantage of the chance to get rid of crummy older content that may actually be hurting your rating, thanks to bad links or keyword stuffing?
Name the Pages Well
Don’t forget the importance of giving each page a unique title that includes the primary keyword for that page. Content-management software doesn’t always do a great job at coming up with a SEO-friendly title, so it’s a good idea to make changes manually.
Mobile Optimization Is a Must
Don’t forget “mobilegeddon” when you are rebooting your site. Nothing will kick you off page-one search engine results faster than a penalty from Google for publishing a site that isn’t designed with mobile users in mind.
Don’t Forget the Website Redirects
Don’t forget about all of your site visitors who don’t know the site name has changed. They may even have the old site name saved in their bookmarks. That means you must redirect users to the new site, and remind them to update bookmarks. You can take care of this on a server level, or handled automatically by some content-management software packages.
Keep Your Long-Term Goals in Mind
The first step is to make sure your site structure and coding are SEO friendly. Now you need to get your long-term strategy together to ensure that your site will stay on top and reach the goals you have set for your digital marketing.
While working toward significant SEO is always a marathon and not a sprint, you can get your site a nice head start on the competition by planning ahead in the design phase. SEO may not have meant anything when your company first sprang onto the world wide web—but now it means everything.
|No comments||This entry was posted by EIC Social Media Team on February 17, 2016 at 4:30 pm, and is filed under SEO. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
The labor pool is actually coming up a little short in a few areas when it comes to marketing. If you are thinking of hiring for any of these marketing positions, you may need to more quickly snatch up any talent that you find, than you would in a flooded market.
Where are the shortages for 2016?
The Marketing Director
The problem with finding a good marketing director is that so many individuals in marketing are good at what they specifically do. A director needs to understand all of it, from print collateral to digital video marketing, and everything in between. Plus, every business needs marketing, whether it has been around for years, or is a new startup venture. Result: a lot of openings for marketing directors.
How can you attract the right talent? While a six-figure salary will help, many are simply looking for stability, as well as a flexible-enough budget to allow them to be creative.
Analytics run the digital business world, so someone who can crunch the numbers and make sense of them is in higher demand than ever. You can be sure that many will be scrambling to get into this career field before it becomes glutted, but for now, you can expect to shell out a lot of money for the competitive advantage a good data scientist brings to the table.
Content marketers specialize in web content. Whether it is digital video campaigns or social media marketing, “specialists” in this field are both common and rare at the same time. People who claim to be SEO specialists are springing up all over the Internet; however, people who can actually fill these marketing positions, are in short supply.
Look for content specialists who are consistently accurate and can create a variety of content. You need your blogs, white papers, press releases, and everything else to be top quality. Anyone can say he is a freelance writer, but only a limited number of the copywriters you are looking for are available. If you find a great writer, hang onto him or her tightly.
|No comments||This entry was posted by EIC Social Media Team on February 3, 2016 at 4:30 pm, and is filed under Marketing Strategies. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
In the digital world, online presence indicates how successful a brand is. While some may still find SEO to be a complicated business arena since the field does change rather quickly thanks to Google’s continually updating algorithms, we all recognize how important our strategies are in this regard. With that in mind, here are a few reasons to look at your SEO practices with a critical eye.
If you’re site isn’t ranking number one for the searches you want, then you are losing a lot of business. Some studies report that up to 50% of Google users click on the top ranked result. Such a click results in a vast difference between being number one and number two.
Conversion rate also ties back into SEO practices. The fact is that if you are targeting the right keywords, you should be reaching an audience that is interested in your product. If you are getting a lot of web traffic from searches, but the sales are not occurring, you may just be bringing in the wrong people. Of course, the problem could be on the website’s end as well. Make sure the site is optimized to seal the deal once the content brings in a consumer.
Do you find that many people get to your site through searches but then leave without checking out any other pages besides the one that drew them in? This is called bounce rate, and usually it means that you did an excellent job getting the person to your site, and then didn’t give them any meaningful content to keep them there. SEO practices are not just about keyword stuffing. Your content has to be optimized to be interesting for humans and not just Google.
If your PPC campaigns are just a money drain, this is another good reason to audit your SEO. It could, once again, be a problem with keyword selection. You are obviously getting people to click on your ads, but you need to target people who will complete the sale.
Since SEO is constantly changing, your SEO services need to stay on top of things rather than waiting for something to go wrong before addressing it. Regular SEO checkups will ensure that your digital ad dollars are well spent.
|No comments||This entry was posted by EIC Social Media Team on June 4, 2015 at 2:52 pm, and is filed under SEO. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Keyword Domains: Should You Invest?
The short answer is yes, keyword domains can be lucrative. At least, that’s what some current research revealed. Ten thousand URLs were studied in order to determine if domain names that utilized keywords still held any value in our modern SEO world.
At one time, domain names ruled search engines. Unfortunately, the wrong people realized that domain names had incredible value. They then bought up site names basically for two reasons: (1) in order to rank above more reliable competitors or (2), to sell to major corporations. Once Google caught on, they altered their algorithm to provide better results.
Today, many things affect what appears when you perform a web search. This includes keywords in the content, headings, geo-tags, backlinks from reputable sites, and more. People, thus, have stopped paying top dollar for exact match domains, as keyword domain names became dubbed.
This is interesting but what did the testing actually reveal? For all of Google’s work on perfecting their algorithm, the domain name still holds value for SEO purposes. In fact, keyword URLs earned better spots than many sites that had more site links and more keyword usage within the site content. Yes, Google may downplay the value of these site names, but they create a lot of ranking potential simply because they result in better anchor text on most sites.
So, what is the value to your brand? In some cases, it may be worth it to spend a little extra to buy that exact keyword matched site name you wanted—instead of struggling to take another URL and invest in thousands of links). After all, what is cheaper? Sure, you can build 35,000 backlinks to your site, but there are site names that will get you there faster for under $2,000.
That having been said, don’t just buy keyword domains for the URL’s and then give up on content. Customers still expect engagement, even if the content isn’t how they found your site in the first place.
|No comments||This entry was posted by EIC Social Media Team on January 22, 2015 at 4:30 pm, and is filed under Online Advertising. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Marketing Real Estate: Up Your Online Presence
People are finally starting to buy houses again. That’s good news for real estate agents and agencies. Unfortunately, it’s a slow turn-around. There are tons of houses on the market, and still relatively few buyers. How can you attract those buyers to your listings? Here are some strategies when it comes to marketing real estate.
First of all, you have to recognize that the world has gone digital. People aren’t looking up local real estate agents in the phone book. They are searching for them on Google. People aren’t driving around town to look at the houses with ‘For Sale’ signs in the yard. They are searching online for listings in their area.
With that in mind, you need to create an online presence for yourself. That requires content. A website, a blog, and a good SEO writer are invaluable at this point because you need to provide engaging content to attract the attention you need to be successful.
Engaging content means more than just a blog, however. And an online presence is more than just a website. Having a LinkedIn profile, a Twitter account, Google+, and other business-worthy social media accounts is a great way to attract potential buyers and sellers. People are constantly on their mobile devices. They are regularly checking social media and using apps. Put this to your advantage.
Remember too that an old client isn’t a lost cause when marketing real estate. Even if they didn’t buy before, they were interested enough to contact you. Get in touch with them, even if it’s just an email with links to a few listings that might suit their needs. Don’t worry if the reason why someone walked away is because they couldn’t get a loan. It’s possible that their credit has now turned around. Don’t let it become someone else’s sale simply because you didn’t follow up. It can be a gesture as elementary as sending a holiday e-card to all of your past and current clients.
|No comments||This entry was posted by EIC Social Media Team on November 20, 2014 at 4:30 pm, and is filed under Online Advertising. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Rival Company Name as Keyword: Should You Use It?
A recent article states that purchasing keywords for search engines of well-known rivals can hurt more than it can help. Some companies have begun purchasing keywords, including a rival company name as keyword, so that when potential customers use these keywords or business names in search engines they will be redirected to the rival company instead.
In order to reach more consumers, companies will buy these names to use as keywords in order to reach anyone using the rival company’s name in searches. For example, a car company might buy keywords and search advertisements to reach consumers that are searching for other car companies.
A note of caution should be said about this practice. It actually can prove harmful to a company, if their organization is not up to snuff with their rival. Purchasing these search words can cause the consumer to compare the two companies. In the mind of the consumer, the difference between the two brands becomes larger than if they considered the two businesses separately. The popular brand’s reputation precedes them, and the consumer will be disappointed to find what they see as an inferior company.
This reaction, however, does not occur if the comparison between brands is between near equals in reputation and quality. When this is the case, the first company found raises the consumer’s estimation of that brand, in comparison to the one that was actually searched for. So, when a company is trying to make the decision of whether or not to use a rival company name as keyword, they should consider what the comparison would do to their brand. They should consider the difference in reputation between their company and their competitor. If a brand is not well-known, and they just want to hitch onto a more popular brand, they should not advertise next to them. However, if your brand is only a little less known than your rival, it could be advantageous to advertise next to it.
|No comments||This entry was posted by EIC Social Media Team on August 28, 2014 at 4:30 pm, and is filed under Online Advertising. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|