Posts tagged search engine ranking
Search engine optimization (SEO) is a complex field. Websites like Google and Bing are constantly changing their respective algorithms to accommodate new technology and fight against those who wish to manipulate their system. At the same time, marketers are also trying to find ways to appease a search engines rules, which ultimately gives their websites a better position online. However, this is no easy task. That’s why we have a few tips for elevating your search marketing.
Make it Mobile Friendly
When it comes to search engines, users are always number one. Websites that rank well often give the best user experience, and build their websites to accommodate the newest technology. Right now, mobile devices are what everyone is using.
If you are building a new website for your company or brand, you have to remember to make it responsive. A responsive website is able to determine what device a user is viewing their content from, whether it is a mobile phone or tablet. This makes it easy for a majority of users, who are accessing your web page on the go.
Search Marketing for Social Media Sites
The future is now and social media sites are a hub for people to hang out and have conversations online. It is also another area where marketers need to focus their search marketing efforts. People will go to Facebook or Twitter before a major search engine to find something. And from their social account, they are able to share a piece of content once they find it. If you are able to study user habits on social media, you will be able to generate the type of content they are looking for.
Remember the Basics
While certain techniques can become old within a matter of days, some search engines techniques still work. Here is a list of small techniques you should implement when creating new content:
- Create short URLs with keywords.
- Add social media sharing buttons.
- Writing eye-catching title tags with keywords.
- Writing your own meta descriptions.
- Add images to your blog post and website.
Remember to follow these tips in order to make your search marketing efforts worthwhile.
|No comments||This entry was posted by EIC Social Media Team on November 23, 2016 at 11:00 am, and is filed under SEO. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
In the world of SEO, there are a ton of dos and don’ts, and everyone claims to have the perfect recipe for getting a site on page one. However, every marketer needs to know a few things about SEO.
Search Drives Traffic
Someone types a keyword into a search engine to begin 93 out of 100 online journeys. This is what your potential customers are doing online. Only a small percentage of online use starts with a person typing a URL/web address into the address bar or clicking on one of their bookmarked favorites. It is no wonder then that the majority of business owners acknowledge that having a strategy for search engine optimization improved the company’s profit. Developing a plan is the first step.
Keyword Research and Selection
Keywords are an integral part of the SEO process. Determine in advance the words/terms that your customers are going to be typing into a search query. You need to know who your target audience is, and understand how they think. Fortunately, a lot of great tools are available that can help you develop a keyword list by showing you what people search for, and also how competitive the terms are.
When a Keyword Goes Wrong
Some keywords are decent for search, but bad for content. Don’t select keywords that involve a phrase involving words that will never be used consecutively in a sentence in English—and then expect a content writer to figure out how to use it naturally. Be sure that your keyword isn’t just some sales slogan.
A Few Things to Remember About SEO
- Keep your content engaging. Don’t sacrifice quality for quantity.
- Write for humans, not search engines. If your content doesn’t read well, your bounce rate will keep you off page 1.
- Be flexible with your keywords. If a keyword isn’t working out, it may be because there is a better one.
SEO isn’t simple. That’s why so many leave it to the pros—and rightly so. The information here is the least you should know about SEO tactics.
|No comments||This entry was posted by EIC Social Media Team on March 16, 2016 at 4:30 pm, and is filed under SEO. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Users expect content to provide them with real substance and value. They also want the content to be packaged in a most attractive manner. This requires you to get to the meat of a topic, and doing so quickly. Otherwise, someone is more likely to leave your site to look for an infographic on the same subject.
How can you provide the kind of content users want?
- Use headings – a quick skim should let readers know where the most relevant information on the page is so they don’t need to read it all if they don’t have time.
- Use bullet points – bullet points and numbered lists cry “we’re the most valuable”
- Use images – images and infographics should do more than just give the consumer eye candy. Use graphics to make the point.
- Be educational – the reader should always feel like he or she has learned something.
- Write directly – if the user can’t understand your article; it provides zero value.
Simplifying Your Approach to Content
Sometimes we get in our own way when it comes to content. For example, did you notice how soon the first bullet points were provided in this article? That wasn’t an accident. If you had only a few seconds to read the content, you got the key points and felt like there was some value. If you continued reading, likely it’s because you know from those points some more useful info will be found ahead.
Try to follow that rule for your content. Share the main points in the simplest way possible, and then expound for readers who are interested—and still reading.
Why Substance Is Still of Value
Of course, your goal is to keep your reader on the page as long as possible. Doing so allows Google to see that your content is authoritative, and provides substance that continues to be vital. A cursory discussion that can be found on 100 other sites is not going to hold a reader’s interest. It calls for a delicate balance of skills.
- Simplicity of Presentation – Get the content out there in a way that doesn’t have the reader view the page as a waste of time, and cause him to move on.
Depth of Quality – Provide content with enough depth that readers stick around after they scan your headings and bullet points, and then read more.
|No comments||This entry was posted by EIC Social Media Team on February 24, 2016 at 4:30 pm, and is filed under Content. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
If you are already planning on a redesign for your website, this is also an excellent time to make sure you are taking advantage of the best SEO practices in your website re-build. This is especially true if your website already ranks well. You don’t want to lose ranking in the remodel. Here are some of the primary things to consider:
Content Marketing Strategy
How do you plan to get content from your old site onto the updated one? Will it all appear at once? Will you be reintroducing it gradually? Are you taking advantage of the chance to get rid of crummy older content that may actually be hurting your rating, thanks to bad links or keyword stuffing?
Name the Pages Well
Don’t forget the importance of giving each page a unique title that includes the primary keyword for that page. Content-management software doesn’t always do a great job at coming up with a SEO-friendly title, so it’s a good idea to make changes manually.
Mobile Optimization Is a Must
Don’t forget “mobilegeddon” when you are rebooting your site. Nothing will kick you off page-one search engine results faster than a penalty from Google for publishing a site that isn’t designed with mobile users in mind.
Don’t Forget the Website Redirects
Don’t forget about all of your site visitors who don’t know the site name has changed. They may even have the old site name saved in their bookmarks. That means you must redirect users to the new site, and remind them to update bookmarks. You can take care of this on a server level, or handled automatically by some content-management software packages.
Keep Your Long-Term Goals in Mind
The first step is to make sure your site structure and coding are SEO friendly. Now you need to get your long-term strategy together to ensure that your site will stay on top and reach the goals you have set for your digital marketing.
While working toward significant SEO is always a marathon and not a sprint, you can get your site a nice head start on the competition by planning ahead in the design phase. SEO may not have meant anything when your company first sprang onto the world wide web—but now it means everything.
|No comments||This entry was posted by EIC Social Media Team on February 17, 2016 at 4:30 pm, and is filed under SEO. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
In the digital world, online presence indicates how successful a brand is. While some may still find SEO to be a complicated business arena since the field does change rather quickly thanks to Google’s continually updating algorithms, we all recognize how important our strategies are in this regard. With that in mind, here are a few reasons to look at your SEO practices with a critical eye.
If you’re site isn’t ranking number one for the searches you want, then you are losing a lot of business. Some studies report that up to 50% of Google users click on the top ranked result. Such a click results in a vast difference between being number one and number two.
Conversion rate also ties back into SEO practices. The fact is that if you are targeting the right keywords, you should be reaching an audience that is interested in your product. If you are getting a lot of web traffic from searches, but the sales are not occurring, you may just be bringing in the wrong people. Of course, the problem could be on the website’s end as well. Make sure the site is optimized to seal the deal once the content brings in a consumer.
Do you find that many people get to your site through searches but then leave without checking out any other pages besides the one that drew them in? This is called bounce rate, and usually it means that you did an excellent job getting the person to your site, and then didn’t give them any meaningful content to keep them there. SEO practices are not just about keyword stuffing. Your content has to be optimized to be interesting for humans and not just Google.
If your PPC campaigns are just a money drain, this is another good reason to audit your SEO. It could, once again, be a problem with keyword selection. You are obviously getting people to click on your ads, but you need to target people who will complete the sale.
Since SEO is constantly changing, your SEO services need to stay on top of things rather than waiting for something to go wrong before addressing it. Regular SEO checkups will ensure that your digital ad dollars are well spent.
|No comments||This entry was posted by EIC Social Media Team on June 4, 2015 at 2:52 pm, and is filed under SEO. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Keyword Domains: Should You Invest?
The short answer is yes, keyword domains can be lucrative. At least, that’s what some current research revealed. Ten thousand URLs were studied in order to determine if domain names that utilized keywords still held any value in our modern SEO world.
At one time, domain names ruled search engines. Unfortunately, the wrong people realized that domain names had incredible value. They then bought up site names basically for two reasons: (1) in order to rank above more reliable competitors or (2), to sell to major corporations. Once Google caught on, they altered their algorithm to provide better results.
Today, many things affect what appears when you perform a web search. This includes keywords in the content, headings, geo-tags, backlinks from reputable sites, and more. People, thus, have stopped paying top dollar for exact match domains, as keyword domain names became dubbed.
This is interesting but what did the testing actually reveal? For all of Google’s work on perfecting their algorithm, the domain name still holds value for SEO purposes. In fact, keyword URLs earned better spots than many sites that had more site links and more keyword usage within the site content. Yes, Google may downplay the value of these site names, but they create a lot of ranking potential simply because they result in better anchor text on most sites.
So, what is the value to your brand? In some cases, it may be worth it to spend a little extra to buy that exact keyword matched site name you wanted—instead of struggling to take another URL and invest in thousands of links). After all, what is cheaper? Sure, you can build 35,000 backlinks to your site, but there are site names that will get you there faster for under $2,000.
That having been said, don’t just buy keyword domains for the URL’s and then give up on content. Customers still expect engagement, even if the content isn’t how they found your site in the first place.
|No comments||This entry was posted by EIC Social Media Team on January 22, 2015 at 4:30 pm, and is filed under Online Advertising. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
You’ve set up an attractive website for your company or business, hoping to create some buzz and entice potential clients or customers. If you think half the battle is over, think again. How do you intend to drive traffic to this site and ensure that its content reaches the masses? The chances of people stumbling upon your site by accident are poor. You have probably come across the term SEO in order to find a solution to this. So, what is SEO? Linking to your site from a variety of platforms is a decent strategy, but will not result in the massive amounts of traffic you’re angling for. This is where SEO (Search Engine Optimization) comes in. Just how does SEO work? It primes your site for search engines, making your dreams of virtual dominance possible (or at least more realistic). More >
|No comments||This entry was posted by EIC Social Media Team on February 24, 2012 at 5:11 pm, and is filed under SEO. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|