Posts tagged responsive website
Microsoft is one of several corporations that has performed studies on the human attention span, and all of the results point to the same thing: the human attention span is shrinking. This directly affects eCommerce sites because it increases the likelihood of someone becoming distracted and leaving your site before completing a purchase.
How can you enhance the performance of your eCommerce site? Here are a few things to keep a close eye on:
eCommerce Site Problems Cost You Money
If your eCommerce site crashes while a customer is trying to complete a sale, many of them won’t come back to complete the transaction later. You can add that loss to the estimated $4 trillion (USD) in product that will get abandoned this year in digital shopping carts. A checkout experience that can’t be completed quickly is another site issue that will drive consumers away.
What Is Causing the Problem?
Your eCommerce site and shopping cart may perform well most of the time, but what causes it to suddenly turn on you—and cost you money and potentially a customer? A few things you need to do are:
- Shore up the front end – You don’t want an app crash to be the problem.
- Memory issues – When a database is busting at the seams for storage and CPU use, everything goes wrong. It starts with slower speeds, but progresses quickly to mistakes and full site crashes. This can ruin a potentially great Black Friday or another big shopping day.
You Need a Scalable Solution
You don’t want your customers to hit a glass ceiling, because then you’ll begin to lose sales and new clients due to computer-related memory problems. That means relying on scalable solutions that don’t require you to develop a new database every time the company hits the next plateau.
Now is the time to consider having a relational database, but don’t trust just any company that throws that term around. You need to know if the database is tolerant to the occasional fault, or if one error brings everything down. You also need to understand how the scaling database will affect a mobile app that you make sales through. Perhaps there is a way to simply scale your database for the fourth quarter or maybe an even shorter time when sales increase.
It all comes down to making sure that your customer isn’t distracted from completing a sale by a problem on your end. There are already enough distractions that you can’t control.
|No comments||This entry was posted by EIC Social Media Team on March 23, 2016 at 4:30 pm, and is filed under Online Sales, Usability. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
It has finally happened. Mobile searches now exceed ones made from personal computers. According to research estimates, the switch should have happened about four months later than it actually did. What does this mean for online marketing, though? Let’s look at some common misconceptions involving mobile searches so that you can adjust to the new age of online marketing.
Do you need a mobile website to be relevant? Not necessarily. You can have a website that is responsive to mobile devices and still get mobile search results from both Google and Bing. While responsive design has its flaws, it does save you from having to allocate resources to developing a mobile site. Of course, responsive design is very technical, so you may put just as many resources into your actual website as you would a mobile version of the site. The difference is that mobile sites may not work the same on every mobile device. Responsive websites are designed to react to any device that is used.
Here’s another misconception that you may find strange. Most people are under the impression that mobile websites adjust to some devices better than others. The fact is that your regular website may be better on many devices than the mobile version of your website. Sometimes a mobile website only gives consumers a stripped down version of the site, removing certain features or pages that may have been relevant to the user’s reason for visiting the page. On the other hand, most mobile devices will be able to view nearly all of your standard website’s features.
Many consumers assume that cookies are a big part of mobile use, but cookies are primarily a desktop service. Most mobile devices are not as easily tracked as desktops are. There’s really no mobile equivalent to cookies at this time, and that can prove frustrating to marketers who are used to having data from cookies to use in developing marketing strategies. While these changes will prove to be a challenge for marketers, it is still an exciting trend to see the shift in searches to mobile devices.
|No comments||This entry was posted by EIC Social Media Team on October 14, 2013 at 6:12 pm, and is filed under Mobile Marketing, Smartphones and Apps, Tablets and Apps. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|