Is Pinterest the Best Social Media Sales Tool?

Pinterest has shown its worth in regards to generating sales. It boasts being responsible for almost one-fourth of all social media bound commerce. Companies have great reasons for taking advantage of this medium since Pinterest users have a higher rate of follow-through buying than other social networks. To use Pinterest as a social media sales tool, here are some things to consider.

First, you want to make your products work for you. You want the pinner to be so excited about the product they see that they are moved to go directly to the site and make the purchase. Give people an incentive to follow you. Offer sneak previews and Pinterest exclusive offers that point users back to your website. Also, make sure your pins are up-to-date. Pin items quickly after they come out. There is also much gain to be had in making interesting boards with best sellers or sale items. If you need ideas on how to do this, check out the boards that Pinterest itself created to give their users gift-giving ideas.

Another good method for driving sales is Pinterest contests. Some companies have run contests where they had their followers pin items from their website for a chance to win grand prizes. This method will keep your products in your potential customers’ minds as well as on their Pinterest boards. It also ensures traffic to your website. A good way to maximize these results is to request that they submit their email. There is a good chance that if they are taking advantage of your contest and spending the time on your website, they will probably be interested in future email offers or updates. It is an easy way to compile a targeted list of potential customers who have already shown some interest in your product.

Pinterest as a social media sales tool has great potential and can be used to maximize your brand recognition and boost your company’s reputation.