Posts tagged mobile marketing tips
10 years ago, our mobile phones were not as advanced as they are now. They were only able to make calls and send basic text messages. Now, we live in an era where our smartphones have become a necessary device. We can browse applications, emails, the internet, and an unlimited number of other resources with the touch of our thumb. The mobile market is a prime opportunity for advertisers, and it is time to find out how to upgrade your mobile advertising game.
Why Mobile Is Important
According to data by the Pew Research Center, at least 68% of adults in the United States have a smartphone. Even more impressive is the fact that nearly 45% of U.S. adults own a tablet, which is 20% more than in 2011. Add in the rise of children using mobile devices, and you will begin to notice a pattern.
Almost everybody is using smartphone. Soon there will be very little people with the cell phones of old. In fact, kids are growing up with mobile devices as an integral part of their lives. Mobile advertising is important because there is a high chance it is a resource your target audience is using every day.
How Attract People Through Mobile Advertising
When we need an answer to a question, we pull out our phones and Google it. That is why it is important to make sure that people in your target audience can find your website or advertisements.
You can do this by creating websites and ads that are mobile-friendly. Google frowns upon websites that do not cater to mobile users, and they should. If your ads are not mobile-friendly, you can be assured that users will not engage with them.
Another important aspect of mobile advertising is social media. Numerous people access their social media accounts on their mobile device, and there is potential to reach new customers in exciting ways. What makes social media crucial to mobile advertising is the fact that each one has their own system for displaying ads. If you learn how it works, you can drive traffic to your business.
|No comments||This entry was posted by EIC Social Media Team on October 19, 2016 at 11:00 am, and is filed under Mobile Marketing. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Consumer behavior, more than anything else, really drives the digital marketing industry. Especially in the digital age, consumers are far more vocal about the way that they want to be advertised to, and many will not take no for an answer. Because of this, the marketing world has become more creative with how to display ads. Here are a few new ad formats that you may not have tried out yet.
Ad Formats: Vertical Snapchat Ads
It’s tough to talk about the most modern ad formats without mentioning Snapchat. One of the latest offerings from this ultra-hot platform is the 3V ad. Vertical video views are what those 3 Vs represent. While users hate intrusive ads, the 3V format is a little more palatable. It gives you the opportunity to display a full screen vertical ad, and while the idea that it lasts only 24 hours may make you cringe at the price tag, you might decide that targeting consumers the way they want to be marketed to is worth it, especially Millennials—who are now the largest market.
Ad Formats: Unskippable YouTube Ads
While the word unskippable may be upsetting to the average YouTube user, the fact is that these ads are only 6 seconds long. Can you get your message across that quickly? Look how successful the Vine app has become in allowing people to create 6-second videos. This is a great way to improve reach since people watch billions of hours of video per day. Some of that time should be spent viewing your ads in their completed state, even if that means cutting them back to 6 seconds.
Ad Formats: Paid Play Ads
Google is all about selling the top search result to the highest bidder, so it only makes sense that they now have paid search results on the Google Play app. This is a great way to target particularly Android users in a mobile setting. Especially, Android developers who want an app to stand out among the other 2 million apps, need to think about this option.
Those are just three of latest advertising innovations. As consumer behaviors change, we can no doubt look forward to more ad formats in the future.
|No comments||This entry was posted by EIC Social Media Team on September 28, 2016 at 11:00 am, and is filed under Mobile Marketing. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Mobilegeddon has forced many companies to go mobile in order to save their search engine ranking. But developing a mobile website alone is just a quick fix. If you want to have long lasting mobile success, more is needed. Here are some tips for developing a long-term mobile app optimization strategy.
Be sure to test your newly optimized site across platforms and display sizes. For example, a responsive design site may work really well on a tablet, but be frustrating on a phone because everything is too small. Consumers may not be willing to pinch and zoom for everything they want to do on your site. A separate, mobile-optimized site is your best solution.
You also have to take into account that Apple does not support flash. That means your flash website is not showing up on iPhones or iPads. You may want your mobile site to leave flash out to avoid alienating Apple users.
Another thing to consider is that there is an ever-growing supply of mobile keyboards out there. I’m going to use the Fiverr app as an example. When leaving feedback, the standard keyboard on an iPhone 6 will allow you to see what you are typing. When using the Swype keyboard, however (available in the App Store), you can’t scroll down to read your message before sending it, making this feature of the app worthless to those who prefer the Swype keyboard.
Another thing to consider is that people have varying preferences about how they hold their tablet or keyboard. Some hold their devices vertically and others horizontally. One many even hold various devices in different ways. Your site still needs to function properly regardless of the direction that it gets turned.
One last thing to consider is screen resolution. Even though mobile screens are smaller, you still need to use HD images on your site. Resolutions are improving by leaps and bounds (the iPad Pro is a perfect example). Just be sure that your images aren’t so large data-wise that they take too long to load or place an unnecessary drain on data for cellular users. You have to find the balance between resolution and speed/data usage.
|No comments||This entry was posted by EIC Social Media Team on December 17, 2015 at 4:30 pm, and is filed under Mobile Marketing. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
More than two and a half billion people on Earth have a smartphone subscription. That means about one-third of the planet is mobile. It is no wonder that mobile advertising is on the rise, even more quickly than desktop advertising. In fact, mobile ad spending is up 34 percent from last year as opposed to desktop which increased by 11 percent. The shocking thing, however, is that while mobile now makes up nearly a quarter of our media time, it still gets less than 10 percent of the advertising dollars.
That means we can expect mobile device marketing to increase in spending. After all, to sell to consumers, you need to go where they are. Also, you need to communicate with them in the format they want to see. If you guessed that means video, you’re right on the money.
Nearly half of all app traffic today is already video, and that figure is expected to rise. Facebook alone sees 4 billion video views each day. About 3 billion of those videos are viewed on mobile devices. Snapchat, which is exclusively mobile, accounts for another 2 billion daily video views. It’s no wonder that $2.6 billion was spent on mobile video ads last year. Of course, that still only accounts for about 10 percent of mobile ad dollars.
So who are on mobile devices? This is where the dichotomy begins. Most people spend two to three hours per day on a phone and another two to three on a tablet. That number rises to about four or five hours for those who make less than $25K per year. When it comes to age groups, the 18-to-24 range spends the most time on their devices, about four to five hours each day. The surprising number is that those who are 55+ use mobile devices more than those in the 45 to 54 range and even those in the 25 to 34 range.
How are sales affected? Tablets actually have a better conversion rate than phones or even desktop machines, so be sure to target tablet users. Also, approximately 19 out of 20 mobile users are estimated to look for coupons when shopping online. Make sure you have the coupon that brings them to your eCommerce site, especially when you start to increase your mobile device marketing campaigns.
|No comments||This entry was posted by EIC Social Media Team on October 15, 2015 at 4:30 pm, and is filed under Digital Advertising, Mobile Marketing. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
In the digital world, online presence indicates how successful a brand is. While some may still find SEO to be a complicated business arena since the field does change rather quickly thanks to Google’s continually updating algorithms, we all recognize how important our strategies are in this regard. With that in mind, here are a few reasons to look at your SEO practices with a critical eye.
If you’re site isn’t ranking number one for the searches you want, then you are losing a lot of business. Some studies report that up to 50% of Google users click on the top ranked result. Such a click results in a vast difference between being number one and number two.
Conversion rate also ties back into SEO practices. The fact is that if you are targeting the right keywords, you should be reaching an audience that is interested in your product. If you are getting a lot of web traffic from searches, but the sales are not occurring, you may just be bringing in the wrong people. Of course, the problem could be on the website’s end as well. Make sure the site is optimized to seal the deal once the content brings in a consumer.
Do you find that many people get to your site through searches but then leave without checking out any other pages besides the one that drew them in? This is called bounce rate, and usually it means that you did an excellent job getting the person to your site, and then didn’t give them any meaningful content to keep them there. SEO practices are not just about keyword stuffing. Your content has to be optimized to be interesting for humans and not just Google.
If your PPC campaigns are just a money drain, this is another good reason to audit your SEO. It could, once again, be a problem with keyword selection. You are obviously getting people to click on your ads, but you need to target people who will complete the sale.
Since SEO is constantly changing, your SEO services need to stay on top of things rather than waiting for something to go wrong before addressing it. Regular SEO checkups will ensure that your digital ad dollars are well spent.
|No comments||This entry was posted by EIC Social Media Team on June 4, 2015 at 2:52 pm, and is filed under SEO. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Website Faux Pas: Don’t Let It Hurt Conversions
Periodically checking out the analytics on your site can provide you with some very telling figures. For example, your sales may have tapered, or even suddenly dropped off. Maybe the bounce rate has increased dramatically. What’s going wrong? Is there suddenly less demand for your products? Was the brand reputation sullied, causing consumers to migrate to a competitor? It may be something far more simple and easy to fix. Make sure you aren’t a victim of website faux pas and, if you are, that it isn’t hurting your conversion rate by chasing off customers. Here are some things to look out for.
The experience of site users is actually key to conversions. If your site is difficult to navigate, consumers can’t find the products they want with a few clicks or a simple search, or the shopping cart is complicated, you are likely to lose customers. When consumers encounter this, they will try and find the products they need at a more user-friendly site. Make sure that your site and cart are simple and intuitive for new users and repeat customers.
Also, even on a shopping site, users still expect high quality content. Make sure that the written and visual content on your site is top quality. There’s no room for spelling errors or blurry pictures. Double-checked content and high res photos and videos are a must. Make sure that your site looks and functions just as well for users of mobile devices, since that’s where many people are doing their online shopping.
Finally, be sure that you are giving consumers enough information to make an informed decision. This is a big part of the reason people love shopping online. They can see photos of a product from every side, view the exact specs, watch a video of it in use, and read user reviews. Product comparisons not only save consumers a lot of time, it encourages them to make your site their go-to site anytime they are shopping for items that they know little to nothing about.
In short, if your e-commerce site isn’t doing well, it could well be because of a website faux pas. It may be happening because your site needs to be more professional looking, while providing higher quality content and user engagement.
|No comments||This entry was posted by EIC Social Media Team on February 5, 2015 at 4:30 pm, and is filed under Online Advertising. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
The Future of Mobile: Revealing Patterns
People are on the go more than ever before and mobile phones, tablets, and computers have become a part of daily life. Sure, there are plenty of issues for marketers that come along with that, but too many articles focus on the negative and how to work around it. Let’s talk about the future of mobile, and about some of the trends that we see forming.
One of the things that businesses need to focus on is going where the people are. This means putting your advertising where people are going to be. Native advertising lets you join the conversation and engage consumers.
More people than ever are performing searches on the go. Focus on ranking and advertising for mobile searches in order to stay ahead of the curve.
Content rules the mobile world. However, the fact is that the consumer gets more of a say in what they want their mobile content to be like. Tell your customers a story, and make that your mobile ad. Your consumers have a culture of their own. Discover it, and let that be your platform.
Social is the primary function for which people use their mobile devices. This is where your mobile advertising has to perform in order to engage consumers one-on-one. If you are successful, you will build your brand’s reputation in the eyes of the average person.
Wearables are the wildcard in the modern digital advertising world. They should be on your radar already as these are the ultimate on the go mobile devices. Digital marketing is no longer just about websites. As much as mobile devices have added apps to the market, they are not the end of the story either. The future of mobile and digital advertising is using a combination of methods that reach individuals across devices throughout their day. Done right, you can make your brand a part of their life.
|No comments||This entry was posted by EIC Social Media Team on January 29, 2015 at 4:30 pm, and is filed under Mobile Marketing. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
There is a good reason that the hot topic in online marketing right now is marketing across devices. It is estimated that nearly 1 in 3 dollars that is spent online this year will go to those who have the right cross-device strategy. Here are three basic rules that you need to follow in order to earn your cut of these sales.
First, let’s consider a mistake that a lot of businesses make when it comes to marketing across devices: focusing on the devices being used instead of the behavior of the user. The truth is that we jump back and forth between our devices throughout the day, and there is a legitimate pattern to it. You need to discern between what a consumer is on their phone for, what they switch to the tablet to do, and what happens on a laptop or desktop. Only then can you determine the best way to optimize your media.
You aren’t really marketing across devices if you target different groups of individuals on different devices. If you want real results, you have to contact people across their devices. There are two key factors in being able to pull this off successfully. You need to have information on how a person uses their devices, and then you need to couple that with information about their interests.
Next, it’s time to consider how you approach each individual device. Every device, whether mobile or desktop, has its unique features that draw the consumer to use that device for a particular activity. Use this knowledge to engage the consumer at the highest level on every device. This will allow you to grab attention on any platform.
There has been a lot of guess work up until now when it comes to digital marketing, especially across various mobile devices. There is now enough information available to cut back on the guessing and focus on genuine solutions for marketing across devices effectively.
|No comments||This entry was posted by EIC Social Media Team on October 21, 2013 at 6:15 pm, and is filed under Mobile Marketing, Smartphones and Apps, Tablets and Apps. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|