“Facebook marketing” has become a common term among social media marketers. One important understanding of this is that every brand that has a Facebook Fan Page is determined to increase the likes. Indeed, the number of likes can boost your image (if the number is high, of course). On top of this, Facebook users are more likely to ‘like’ a page when the page already has a lot of likes. Having a large number of likes also has a major effect on SEO, which explains why brands are so interested in how to get as many as possible. Once you have convinced users to like your page, what happens next? You have to keep users returning to your company’s page. Do this right, and you can reach maximum engagement on Facebook, which should also be one of your Facebook marketing goals. More >