Posts tagged e-commerce
If you are operating an e-commerce site, you know how competitive the industry is. One thing that is vital to every one of those sites is an on-site search feature. This allows customers to search for exactly what they want without having to browse. Some customers may even leave if they can’t quickly search for and find a product. Here are a few more reasons that the function of your on-site search is so important to e-commerce success.
E-Commerce Success Tip #1: Intent to Buy
Many people wander onto e-commerce sites simply to window shop. However, when a person uses an on-site search, it is a signal that he or she is ready to purchase a specific product. In fact, research points to 50% better conversion rates when a guest on an e-commerce site uses the search bar.
E-Commerce Success Tip #2: People Like Simplicity
The fact is that if it is too tough to find the right product on your site, a consumer has plenty of other easy shopping solutions available. Because of this, you need to be sure that your search is accurate and provides enough options for the consumer to find what he or she wants the first time. Of course, you can’t make the search so complicated no one wants to use it in the first place. Thus a balance must be found.
E-Commerce Success Tip #3:Search Results Options
You may set your search to provide the best match or most popular selections, but you should give your guest more options. What if this particular consumer is on a bargain hunt? You need to allow for the results to be sorted by price. What if the consumer wants only the latest and best products? It may be a good idea to allow for sorting by the date the item became available or by the ratings of other customers.
In the end, your search results need to help a consumer to quickly find the desired product. It needs to be an intuitive process so that even a first-time guest can search effectively. And you want to be sure that there are always results, even if the consumer searches for a very specific product that you don’t sell. Be sure to provide alternatives. Search results can make or break a sale.
|No comments||This entry was posted by EIC Social Media Team on September 7, 2016 at 11:00 am, and is filed under Digital Advertising. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
It is easy for everyone to agree that the number one player in e-commerce is Amazon. They figured it out and ran with it. They developed the concept of an online store that literally sells just about everything. And yet they don’t make that concept seem too overwhelming, even for a customer who wants to buy only some Styrofoam cups and a package of stirrers for the break room at the office.
What is Amazon’s secret? Personalization that leads to solid product recommendations.
So how can your e-commerce site follow suit? Here are 3 simple rules about personalization for an e-commerce site.
1) Know Your E-Commerce Platforms
Plenty of technology is available today for online stores when it comes to personalizing your site for consumers. Getting to know the different management platforms can help you see which ones provide the specific user experience that you want customers to have on your site. The key is to be willing to invest the time to go over each platform and its features so that you make the right selection the first time.
2) Know Your Customers
Don’t forget that the client who prefers your site to a giant like Amazon does so for a reason. So you don’t need to provide the exact same experience that Amazon does. Instead, with your specific industry in mind, focus on providing a better experience than your direct competitors—since most online stores do not have the diverse product list of a site like Amazon.
3) Know Your Boundaries
There’s a fine line between recommending a good product to go along with what is already in a person’s shopping cart, and sounding like a drive-thru employee asking everyone, “Would you like fries with that?” Making recommendations should feel like a natural part of the shopping and checkout process. However, it is possible to go too far and infringe on a consumer’s privacy. For example, some expectant mothers were surprised to get maternity coupons from Target due to a campaign that was based on the shopping behavior of customers. Keep suggestions helpful without scaring off consumers.
|No comments||This entry was posted by EIC Social Media Team on July 20, 2016 at 11:00 am, and is filed under Online Personalization. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|