Posts tagged Content
To stand out among the cluttered crowd, any marketer could stand to take a few content marketing tips. It’s a no-brainer. Because if you’re a marketer, you already know the benefits of content marketing. It improves brand awareness, creates loyalty with customers, and it generates traffic in a cinch.
Marketers have seen how successful content marketing can be for their business. So now everybody’s doing it. As they should be. It’s a smart strategy that has proven to pay off.
But the industry is currently facing saturation and fatigue issues. Research shows that 70% of B2B marketers are creating more content than they were the year before. And 54% of them are having problems producing content that engages the reader.
Nobody wants to have a customer base frustrated by a glut of content. It’s even worse if they’re mad at the content not being good enough. So how do you avoid these issues? Here are a few content marketing tips that can help.
Content Marketing Tips
- Don’t Forget Who Your Audience Is – Depending on the situation, this could apply to a wide variety of different issues. Maybe the content has gotten too filled with insider jargon and you need to simplify it a bit. Or perhaps you haven’t reached out to your customers to see what questions they might have about the product. That’s a problem. Because not only are you keeping them uninformed, you’re also missing out on content that could potentially generate a lot of traffic.
- Repurpose Your Content – Remember that awesome article you wrote a few years back that got a lot of hits? Why not go back to it in a different way? Take the information from there and turn it into a graph. Quote the content on social media and then provide a link to it. You could even it in order to connect with a completely new audience.
- Use Social Media as a Gateway – Using social media to reach out to your customers directly is great for leading them to your content. But you have to know how to use each platform. Are you using relevant hashtags on Instagram? That improves outreach. What about Twitter, do put images in your tweets? Because tweets with images receive more clicks and ‘Likes’ than those without. Getting people to stop on these platforms for a second increases visibility and makes engagement all the more possible.
|No comments||This entry was posted by EIC Social Media Team on January 11, 2017 at 11:00 am, and is filed under Marketing Strategies. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
In the ever-changing world of digital marketing, it can be tough to stay ahead of the curve. Here are some forecasts for 2016 that can help your brand keep a leg up on the competition.
Branding – A Key Focus
To consumers, many businesses are starting to blend together. It’s not enough to run a catchy ad or put forward a strong social media campaign. Now is the time for differentiation.
What makes your company unique? It’s time to clarify in the minds of consumers what your organization stands for. Reevaluate brand values, goals, and mission to make your name stand out.
Focus on Consumer Relationships
Consumers often base decisions on trust. Mass marketing is giving way to targeted campaigns. Buyers want to see that your brand knows what they want and when they want it. Focus on creating a customer for life rather than on making a quick sale. 2016 is the year to look ahead to a lifetime value.
Improve the Customer Experience of Your Brand
Customers are demanding experiences over products. That means selling a product involves creating an experience for the consumer to enjoy it in. The value of consumer experience cannot be overstated.
More people than ever are looking at online reviews to make good purchasing decisions. Those reviews are being made by customers, so be sure the experience is worth a positive review.
“Pay No Attention to the Man Behind the Curtain”
Those are words no consumer wants to hear. They want to see the Wizard, as it were, and that means complete transparency. If your brand portrays its values one way but resorts to practice that are not in harmony with those values, consumers will look for a more genuine seller. The fact is that the truth behind scandals will find its way to the news and online. Brands need to be ready to be honest with consumers.
Content, Content, Content
2016 is the year of content. If it was king before, now content is the whole royal family. The key focus in 2016 is to make your brand the expert in your field. Quality means authority and search ranking, so don’t skimp. Also, be sure to use content to develop your brand’s community, even fostering consumer creation.
|No comments||This entry was posted by EIC Social Media Team on March 9, 2016 at 4:30 pm, and is filed under Branding. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|