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Find out if your content is generating sales with the right metrics.

Advertising has changed over the years. With the introduction of the internet, social media, and mobile devices, companies are finding new and creative ways to promote their message. However, despite the many advancements that technology has brought to the advertising world, measuring its success is still one of the hardest things to do. If your company has invested in content marketing, then are several ways in which you can use metrics to measure your investment.

Audience Engagement

There are several tools used in the digital age to measure your investment. For content marketing, some of the most important tools revolve around engagement. This concerns how well your audience is paying attention and interacting with your ads. The standard requires you follow clicks and page view, but you can do so much more with the tools available at your disposal.

Are people finishing your content? Do they scroll past it without even looking? Do they come back to experience your content for the second time? These are the things you need to discover in order to see if your marketing efforts are working.

Comparing Marketing Methods

Spending your money wisely is important when it comes to advertising. You don’t want to waste your investment by using the wrong techniques. So, compare your tactics. Find out if the money you are spending on one method is worth the returns in views. Which works better, organic traffic or paid traffic? You find out and once you do, spend your money on what works.

Content to Sales Metrics

Above all other metrics, the greatest measure of your content is sales. Track your campaigns start and finish. In between that time, see how your products or services are selling on the market. Is there a correlation? Distribute surveys to your customers to see if your ads had any impact on their decision to buy your products or services. A confirmation like this will help you create successful advertisements in the future.