Posts tagged business PR
Things a Successful Entrepreneur Needs: Some Basics
In order to get your business off the ground (and keep it there) there are some basic business fundamentals that you need to use. Some are simple, such as having a goal to work towards. Some are logical, like investing in needed freelancers. Some require thinking outside the box and not being afraid to be unique. And, some needs are forced upon you like learning to evolve with the business and the economy. Here are a few more things a successful entrepreneur needs.
If you don’t have a destination, then you are wandering about aimlessly. Where do you want your business to be in five years? What will it take to get there? Without a plan, even an initially successful startup will eventually fail. Goals can also include setting a figure on the ROI you want for your marketing campaigns. Don’t just throw money away in advertising by not finding out which campaigns are working for you and which aren’t.
Don’t try to do everything on your own. Take some of that capital and have professionals take care of the necessary stuff. Let a CPA handle your accounting. Hire a web designer for your website, an app designer for any apps you will be releasing, and an SEO/ASO writer to get you ranked on Google and in the app store.
It can be tempting to just try and be like successful competitors, but you’ll never catch up that way. You need to be willing to take an occasional risk and be your own company. Imagine if Apple had tried to be just like IBM or Microsoft, instead of forging their own way.
As the business and the business world keep changing, adjustments are vital. Keeping up with different strategies and other things a successful entrepreneur needs is all part of the game. With the whole world walking around on their mobile devices, new startups need to capitalize on mobile technology. This is how you can gain an advantage over competitors who are slowly making their way into the mobile market instead of diving right in.
|No comments||This entry was posted by EIC Social Media Team on November 27, 2014 at 4:30 pm, and is filed under Business Tech. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Every company has them – people who like your Facebook page and then challenge your business’ reputation. Let’s discuss how you can handle these situations by turning a negative into a positive one that is potentially good for your business.
No business is perfect, and despite your best efforts, an irate customer will occasional make inflammatory remarks on your page. What is the key to dealing with a disgruntled customer on the Internet? You need to have a reputation manager to respond quickly to any negative feedback. Simply deleting the post isn’t an acceptable response. If customers find out that you are editing or removing complaints, it won’t help your business reputation. They’ll simply wonder how many more complaints are out there that have never been heard. Make sure to be kind in the response and refer the complaint to the proper customer service channels by replying with a phone number or e-mail address. Make sure everyone knows that your contact page also has this information. That does two things. It gives other upset clients the message that they should contact you directly with problems. It also discredits the complainer as just trying to make noise when there is a clear way to resolve their issue. At the same time, by being kind, you may help to diffuse the situation a little so your customer service rep doesn’t get such an earful.
Then there are unfortunately people who may use your company to get on their soap box and make public service announcements. It may not be something that is only specific to your business, but they may try to generalize complaints about business tactics, environmental issues, and even religious or political controversies. These comments can be difficult to handle. The best thing to do is avoid controversy in the first place, but if your business has been pulled in, perhaps by a public statement that should have been kept private, it may be time to contact an experienced PR consultant. For an individual message, just respond kindly, thanking the person for their concerns. People should see that you take the complaint seriously.
Sometimes a customer advocate may step in to respond to these comments on their own. Engage the positive-speaking commenter in conversation to turn the thread to something beneficial. Be sure to reward enthusiastic fans for their brand loyalty.
|No comments||This entry was posted by EIC Social Media Team on November 4, 2013 at 12:49 pm, and is filed under Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|