On January 28, 2010, Steve Jobs introduced the iPad to the world. Since then, tablets have been increasingly popular to the point where, today, 28 million Americans own one. Of course Apple didn’t invent the tablet: tablets had existed before the iPad. However, Apple made them relevant, thanks to a revolutionary design, connectivity, the great user interface, and efficient marketing. Let’s try to understand why tablets have known such a success and where there is room for improvement.

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