Posts tagged advertising
Having a strong digital ad budget helps marketers reach their target audience easier. This type of advertising has been proven to work. So, businesses increasing how much they spend on this platform will only work in their favor.
There’s no denying the effect of digital advertising. Businesses love it because they’re able to speak more directly with the customer. It also has a higher return on investment on average. But each country handles digital advertising their own way. A difference in culture has a lot to do with this. As well as economic means.
Below is a roundup of the countries with the biggest digital ad budget. Factors such as population, total spending, and percentage of the overall budget are taken into account. This should give you a better perspective on how businesses around the world are thinking.
Countries With the Biggest Digital Ad Budget
- The UK – Half of all the UK’s ad spend is in the digital market. That number is predicted to in the upcoming years. By 2019, experts predict it will be up to 57.8%. Per internet user, the UK spends $198. And in total, they spend $11.8 billion, which tops the rest of Europe by a mile.
- The US – In terms of overall advertising, America is undoubtedly the leader. Their advertising spending per person is at $567. And overall, that spending number is over $180 trillion. But the US is not as committed to digital advertising as other countries. More money is dedicated to TV than any other branch. Despite that, the amount of money spent on digital advertising is $68.82 billion.
- China – Unlike America’s strong ad budget for TV, China’s has dwindled these past few years. In 2014, China was spent a little over $20 billion on both digital and TV. Now, China’s digital advertising is at $50 billion. And TV has shrunk to $18 billion. This trend is expected to continue. By 2020, China’s digital ad budget might account for roughly 68% of their overall ad budget.
Several other countries have a smart digital advertising strategy. Norway, for instance, has a very high per-person digital ad budget. But these are the powerhouses. No other countries really come close to these three when every factor is considered.
|No comments||This entry was posted by EIC Social Media Team on January 25, 2017 at 11:00 am, and is filed under Digital Advertising. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Film promotion is a lucrative business. Big movie studios pay billions of dollars a year just to get people to pay $15 to see their movie. It’s confusing, it’s random, and it’s spread across a wide variety of platforms.
This can overwhelm both marketers and their desired audience. But when done right, it could help a movie become a box office hit. That’s the reason film promotion has reached all these platforms in the first place. Each customer gets wowed in different ways. And when one platform works, it really works. Who hasn’t been persuaded into seeing a movie by a particularly clever billboard or trailer?
The Difficulties of Movie Marketing
Be warned; this is not a science. You can run a by-the-books ad campaign filled with compelling ads and big stars who are engaging on all the big late night shows. The movie might still wind up being a flop. Hey, that’s why they call it Show Business and not Show Science. That’s how the saying goes, right?
This post isn’t intended to break any spirits out there. If anything, it’s meant to show any down-on-their-luck movie marketers out there that it’s okay. Failure happens in this business all the time.
Atypical Tips for Film Promotion
2+2 does not always equal 4 in this industry. Because of this, new ideas shouldn’t be shunned. Customers crave experience more than anything nowadays. And sometimes, they want more from a movie than just experiencing the movie itself.
That’s when you can expand the movie to other online entertainment platforms. Make a fun video game app if the movie’s action-packed enough. Or maybe go above and beyond with social media marketing. Give one of the lead characters a Twitter page that conveys their tone. The Twitter page helps because unlike a trailer, it shows people what to expect from the movie without giving any information away.
Like with any type of marketing, saturation has to be accounted for. So, the cross-platforms need to feel organic. Getting engaged with your target audience benefits the movie, though. They like feeling as though they’re part of a product’s success now. Giving a movie an identity that goes beyond the screen gives yours a leg up on the competition.
|No comments||This entry was posted by EIC Social Media Team on January 18, 2017 at 11:00 am, and is filed under Branding. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
To stand out among the cluttered crowd, any marketer could stand to take a few content marketing tips. It’s a no-brainer. Because if you’re a marketer, you already know the benefits of content marketing. It improves brand awareness, creates loyalty with customers, and it generates traffic in a cinch.
Marketers have seen how successful content marketing can be for their business. So now everybody’s doing it. As they should be. It’s a smart strategy that has proven to pay off.
But the industry is currently facing saturation and fatigue issues. Research shows that 70% of B2B marketers are creating more content than they were the year before. And 54% of them are having problems producing content that engages the reader.
Nobody wants to have a customer base frustrated by a glut of content. It’s even worse if they’re mad at the content not being good enough. So how do you avoid these issues? Here are a few content marketing tips that can help.
Content Marketing Tips
- Don’t Forget Who Your Audience Is – Depending on the situation, this could apply to a wide variety of different issues. Maybe the content has gotten too filled with insider jargon and you need to simplify it a bit. Or perhaps you haven’t reached out to your customers to see what questions they might have about the product. That’s a problem. Because not only are you keeping them uninformed, you’re also missing out on content that could potentially generate a lot of traffic.
- Repurpose Your Content – Remember that awesome article you wrote a few years back that got a lot of hits? Why not go back to it in a different way? Take the information from there and turn it into a graph. Quote the content on social media and then provide a link to it. You could even it in order to connect with a completely new audience.
- Use Social Media as a Gateway – Using social media to reach out to your customers directly is great for leading them to your content. But you have to know how to use each platform. Are you using relevant hashtags on Instagram? That improves outreach. What about Twitter, do put images in your tweets? Because tweets with images receive more clicks and ‘Likes’ than those without. Getting people to stop on these platforms for a second increases visibility and makes engagement all the more possible.
|No comments||This entry was posted by EIC Social Media Team on January 11, 2017 at 11:00 am, and is filed under Marketing Strategies. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
If your brand is not using personalized marketing, you’re leaving money on the table. Customers want a more intimate approach on all platforms. They appreciate being given an experience that feels tailor-made for them.
Marketing calls for staying on message. However, explaining your message needs to be altered depending on the individual. Specifying this through a personalized email or web page helps extend your message to more people. If you do not use personalized marketing, get better acquainted with it.
What Data Does for Personalized Marketing
Customers continue looking for a better experience. They are willing to give up data in order to do so. Research from the “State of the Connected Consumer” shows that more than half of all customers surveyed would gladly give a trusted company more data. They would do so in order to get more custom discounts and recommendations that meet their needs.
Interestingly, customers are now accustomed to this type of marketing. They not only expect it but approve of companies sending personalized offers based on items they’ve already purchased. In fact, they get frustrated with content that has nothing to do with their interests.
What Marketers Think of Personalized Marketing
According to DynamicYield, 94% of in-house marketers believe website personalization is critical to current and future success. However, 72% say they don’t know how to do this. They either lack the technology or don’t know how to translate the data. Not knowing what to do with the data given to you kills a lot of potential revenue.
Are you using a customer’s first name when sending an email? Are you using purchase history to show your customer items they might like? How about paying attention to the time when your customer typically goes to your site? Take these questions into consideration. It’s all part of personalization. And it’s what makes customers actually pay attention to your emails.
The benefits of personalized marketing are just too good to avoid. Customers react positively to this strategy because it has their best interests in mind. Incorporating it into your customer outreach will strengthen your relationship with them.
|No comments||This entry was posted by EIC Social Media Team on December 28, 2016 at 11:00 am, and is filed under Marketing Data. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
A brand’s success online depends largely on how good their social marketing is. Companies continue their social outreach because of this. Engaging with customers through social marketing has been proven to work. 890 million people use Facebook every day. The potential for visibility is just too high to pass on. But there are pitfalls.
Social media can be used for businesses in a wide variety of ways. Whether it’s getting more eyes on a product with ads on Facebook, or gaining followers, a smartly organized online presence is very fruitful. In order for social marketing to work, however, tactfulness in engagement is necessary. The benefits of succeeding in this sector are too high to pass up on. Therefore, attention has to be paid to striking the right tone.
Stay on Topic With Social Marketing
What pays dividends in terms of reach is knowing how to best articulate a message. Each post needs to be relevant. Any deviation from the underlying theme can be jarring for a customer. And the target audience must also be considered.
Consider Length, Timing, and Volume
The average headline for a Facebook ad is 5 words. This means brevity works best in this world. It takes skill fitting a message into these requirements. But being concise pays off. And knowing the right time to post also helps convey said message. Peak times tend to range from 1 to 6PM.
Additionally, it’s important to not overuse social marketing. When a user posts too much, engagement drops. The same goes for any brand or company. A cap on daily posts varies depending on the social media platform being used. Twitter allows the most leeway here, and anything over 5 posts per day is not suggested.
To navigate the ins and outs of social marketing competently, brands and companies need to have a good strategy. If a social media account is not handled properly, then it squanders the potential to reach millions of customers.
|No comments||This entry was posted by EIC Social Media Team on December 14, 2016 at 11:00 am, and is filed under Branding. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
The benefits to cross-promotion have been well documented by now. The approach saves time and money that creates exposure to a completely new audience. Partnerships of this kind are beneficial to companies, writers, and personalities alike. Furthering reach is a challenging feat for any of those entities to accomplish, help is sometimes needed. Think of it like when two superheroes join forces to save the world.
But before you go putting on your cross-promotion capes, fully assess how to get the most out of the partnership. In order to have the symbiosis needed to benefit both parties, a good amount of homework should be done.
Proper Incentive Is Necessary
Both parties in a cross-promotion partnership need to pull their own weight. This means that size should be comparable. If one company is considerably smaller than the other, it needs to have a good grasp on an enviable market that the bigger one doesn’t. Otherwise, it would be considered a waste of time for the bigger company to work with them.
Don’t Step Too Far Out of Your Comfort Zone With Cross-Promotion
Yes, cross-promotion is intended to outreach a base of customers who were otherwise not paying attention. But there still needs to be an overlap in identity and reputation. With the wrong partner that doesn’t fit your image, it could wind up being a waste of time. This is what needs careful consideration.
Those looking to cross-promote need to align themselves with an entity that speaks the same language, but to different people. It’s a worthwhile challenge to take on. Bloggers looking to write a guest post on another blog has to consider which one best curates like-minded writers. And YouTubers have to find other personalities with sensibilities similar to theirs. The same goes for companies.
Cross-promotion executed correctly doesn’t just open up roads, it creates them. Finding the right collaborator, however, is more challenging than you’d think. Choose wisely.
|No comments||This entry was posted by EIC Social Media Team on December 7, 2016 at 11:00 am, and is filed under Marketing Strategies. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
With the emergence of digital, online, and mobile devices, the advertising world has dramatically changed over the years. However, the goal has not changed. Advertising campaigns will always be a means to sell different products and services. With that in mind, here are a few principles you should follow to create successful, engaging campaigns.
Research, Research, Research
You not only have to believe in what you are selling, but you also have to become intimate with the finer details of a product or service. Doing your research makes you confident about a specific project. It also helps you generate ideas. If you want to sell, then discover the strengths of your product. Finding out one small, interesting fact can be the driving force behind your campaign.
While you may believe in your product, customers are a completely different story. Some research is required to understand their wants and needs. More importantly, it is needed if you want some idea of how they are going to react to a product. Focus groups can help you with this task.
Having a test group grants you direct contact to your target audience. This gives you a chance to see what they like about the product, if they care about it, or if they feel like it appeals to them. These insights will help you craft campaigns that appeal to your audience.
Branding Your Advertising Campaigns
A brand means something. It distinguishes a product from others and cements its identity in the minds of consumers. That last part is crucial to advertising. A brand set the tone and personality of a product, which resonates with a consumer. Consider if your campaign fits your product’s brand. If it does, you’ll have an easier time connecting with customers.
Your product is not the only one in its field. You have competitors. Consider their place in the market, and how they advertise. Look at their strengths and weaknesses, and compare them to your product. Once you have done that extensive research, show the world why your product is better than theirs.
|No comments||This entry was posted by EIC Social Media Team on November 30, 2016 at 11:00 am, and is filed under Online Advertising. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
If you are a small business, you try to find every way to help your company succeed. A big part of that involves putting some of your efforts towards marketing. However, marketing is big field, and you may need some help finding success. We have a few suggestions for how you can gain new customers. The first is to know your audience, but the most important suggestion that we have is to follow trends in your industry.
Why Trends Are Important for Small Business
Trends are a great indicator of what people are interested in. They inspire how to target your marketing to your customers. However, you have to consistently follow trends in your industry. They change every day, and some trends may not be as relevant as they once were. Once you discover what your customers are interested, you can develop great marketing campaigns, which will eventually grow your business.
You need a source to monitor the latest trends. The best one available is Google Trends. They show you insights on what people are searching for, topics of interest, and a rank of the latest stories trending. You can even narrow down your search for topics in your industry.
Here is how you can use trends to your advantage. First, you need to develop your marketing quickly. Like we said before, trends change every day. If you implement a trend into your marketing fast, you will see better rewards. People engage and relate to advertisement that they are familiar with.
Another way to use trends is by relating popular topics to your industry. If you run a blog, talk about how it impacts your industry and how your customers can benefit from it. They will see your company as a resource for everything that involves your industry. This will bring more customers to your business, as they trust your knowledge.
|No comments||This entry was posted by EIC Social Media Team on October 26, 2016 at 11:00 am, and is filed under Marketing Strategies. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
10 years ago, our mobile phones were not as advanced as they are now. They were only able to make calls and send basic text messages. Now, we live in an era where our smartphones have become a necessary device. We can browse applications, emails, the internet, and an unlimited number of other resources with the touch of our thumb. The mobile market is a prime opportunity for advertisers, and it is time to find out how to upgrade your mobile advertising game.
Why Mobile Is Important
According to data by the Pew Research Center, at least 68% of adults in the United States have a smartphone. Even more impressive is the fact that nearly 45% of U.S. adults own a tablet, which is 20% more than in 2011. Add in the rise of children using mobile devices, and you will begin to notice a pattern.
Almost everybody is using smartphone. Soon there will be very little people with the cell phones of old. In fact, kids are growing up with mobile devices as an integral part of their lives. Mobile advertising is important because there is a high chance it is a resource your target audience is using every day.
How Attract People Through Mobile Advertising
When we need an answer to a question, we pull out our phones and Google it. That is why it is important to make sure that people in your target audience can find your website or advertisements.
You can do this by creating websites and ads that are mobile-friendly. Google frowns upon websites that do not cater to mobile users, and they should. If your ads are not mobile-friendly, you can be assured that users will not engage with them.
Another important aspect of mobile advertising is social media. Numerous people access their social media accounts on their mobile device, and there is potential to reach new customers in exciting ways. What makes social media crucial to mobile advertising is the fact that each one has their own system for displaying ads. If you learn how it works, you can drive traffic to your business.
|No comments||This entry was posted by EIC Social Media Team on October 19, 2016 at 11:00 am, and is filed under Mobile Marketing. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
A marketing agency needs to have the trust of brands they work with. That’s tough to do in the modern business world where companies are used to everyone being out for themselves. So how can you make sure that the brands you deal with day in and day out know you are in their corner? Here are 5 secrets to gaining trust in marketing.
Be a Brand Advocate
Do you want to convince a brand that you are behind them 100%? Be a brand advocate. Take every opportunity to praise the partnership, and show that you really understand and believe in the values and mission of the companies you support.
Put the Team First
Rather than making an effort to prove to the brands you work with that you are a marketing genius, bring your team and theirs together, and show that you are happy to share the limelight. When a brand knows that you’re not out for personal glory, that makes trust come easier.
Be Willing to Make Sacrifices
Do you want to prove to the client that you are putting their company first? Sometimes it means doing what is best for your client, even ahead of your own interests. While such an action may not be advantageous to you in the short term, the long-term benefits of proving your loyalty are worth it.
Honesty — The Best Policy to Gaining Trust in Marketing
Always be upfront and honest with the client. If at the end of the day, you have followed through on your promises, you are now in a very small group of people who actually live up to their word. People want to work with companies that deliver and are always reliable.
Help Clients Stay Ahead
You probably see most brands spending their time putting out fires. In part, this comes from a lack of communication. Help your clients stay ahead of issues by communicating well. If you think a factor hasn’t been considered, present the idea before just agreeing to do things the way the client asks, getting paid, and then telling them later that there was a better way.
When an agency follows these 5 steps, clients know where they stand, and gaining trust in marketing leads to long-term business relationships.
|No comments||This entry was posted by EIC Social Media Team on September 21, 2016 at 11:00 am, and is filed under Marketing Strategies. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|