Why Existing Clients Matter Too
Jan 27
Don’t let the title fool you; no one’s suggesting you should stop trying to get new customers. Gaining new clients is obviously one of your business goals. With new clients come new possibilities, but this doesn’t mean old clients can be taken for granted. The majority of companies are merely focused on increasing the number of new clients. By doing this, existing clients are often neglected; here’s an example: think of all the ads that promise a lot of benefits, but then add the phrase “only for new clients” to the advertisement. It’s quite understandable that companies try to lure people by promoting special offers and deals; they have to be able to offer something different than what they usually offer in order to differentiate from their competitors; however, as a business, you need to recognize the value of existing clients. Below is a list of reasons why existing clients also deserve your attention: More >
| No comments | This entry was posted by EIC Social Media Team on January 27, 2012 at 5:24 pm, and is filed under Branding. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
10 Tips for Social Media Marketing Campaigns
Jan 26
It is almost unimaginable for a company to not use social media for marketing purposes. In order to compete, companies have to create effective social media marketing strategies. This means integrating social media into your company’s marketing strategy. It is key to use social media correctly as it may backfire if you don’t. Because social media keeps evolving in terms of possibilities, it is important to figure out what works for your business and develop a structure that can be altered if necessary. More >
| No comments | This entry was posted by EIC Social Media Team on January 26, 2012 at 12:20 pm, and is filed under Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
The Value of Video for Online Marketing
Jan 25
There’s no doubt about it: YouTube is the most popular video website in the world. Every minute, 48 hours of video content is uploaded to the website and gets billions of views worldwide every day. If people want information, they usually prefer video over text so it’s no wonder that YouTube is today’s 2nd largest online search engine. A study conducted by Forrester Research stated that adding video content to your company website makes a web visitor six times more likely to turn into a paying customer. Enough reason for your business to include videos for online marketing. More >
| No comments | This entry was posted by EIC Social Media Team on January 25, 2012 at 4:58 pm, and is filed under Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
Is Retail Social-Ready?
Jan 20
Thanks to mobile and social media, there’s been a shift in the roles of retailer and consumer. Consumers used to walk into a store – unaware of the subtly placed ads surrounding them – and buy whatever they came there to buy… and then some. They were just that oblivious to the retailer’s tactics. More >
| No comments | This entry was posted by EIC Social Media Team on January 20, 2012 at 4:48 pm, and is filed under Social Media, Technology in Society. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
Market Research Tips for Facebook & Twitter
Jan 18
In terms of marketing, social media has changed the world forever; it has forced marketers to think of new ways to brand products and services. Not having social media integrated in your online marketing strategy is almost unthinkable nowadays. Facebook campaigns, customer service via Twitter and branding on LinkedIn are all incredible marketing developments involving social media. However, there’s another factor that should draw marketers’ attention: the ability to conduct market research using social media. Because the results are based on the opinions, behavior and perceptions of your target audience, it is qualitative research. Think of all the information that people post on their social network profiles; as a marketer, you have to recognize the possibilities of consumer research. Don’t know where to start? Here are a few ideas to get you going. More >
| No comments | This entry was posted by EIC Social Media Team on January 18, 2012 at 12:17 am, and is filed under Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
Entering the world of Google+
Jan 13
Have you familiarized yourself with Google+ already? The majority of early adopters surely have. Although there were no clear expectations of this network, it looks like Facebook has found its equal in Google+. The relatively young social network created by Google last year has received a lot of media attention. The current profile design is obviously inspired by Facebook’s profile pages, however Facebook recently launched its Timeline design. Some might say this was a result of Facebook wanting to differ from Google+. More >
| No comments | This entry was posted by EIC Social Media Team on January 13, 2012 at 5:25 pm, and is filed under Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
Introducing Social Media Partnerships
Jan 12
Companies have always focused on how to get new customers. A brand is only as strong as its number of sales. Marketing has developed so many sub components over the years and one of the biggest developments includes the rise of social media and its implementation into a company’s marketing strategy. It’s mostly used to target new consumers, but there is another audience that marketers should target: potential business partners. Although partnership marketing isn’t something new, collaborating with potential business partners has become a lot easier, thanks to social media as it provides new ways of communicating with each other. More >
| No comments | This entry was posted by EIC Social Media Team on January 12, 2012 at 5:48 pm, and is filed under Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
Introducing the Basics of Location-Based Marketing
Jan 10
The mobile evolution forced marketers to expand their views on marketing. Location has become one of the most important focus points and most marketers realize this and adjust their strategies to accommodate. But what does location-based marketing actually mean? Some call it “geo-location marketing” and others simply refer to it as “geo-marketing.” Either way, they both share the same meaning; it basically means your marketing strategy targets potential consumers by specifying their locations and monitoring their behavior. More >
| No comments | This entry was posted by EIC Social Media Team on January 10, 2012 at 4:55 pm, and is filed under Digital Advertising. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
How to Use Word-of-Mouth for Your Online Marketing Strategy
Jan 6
Most of us are familiar with the phrase “word-of-mouth.” In marketing terms, this phrase is often used to describe the conversations people have with each other about a certain topic, product or service. These conversations result in the spread of opinion as people (usually unconsciously) forward their opinions in new conversations. Furthermore, when it comes to products, we believe in the opinions of people we trust. According to MediaBistro, 20% to 50% of all purchasing decisions come from word-of-mouth and these numbers indicate the level of reliance on the opinions of friends and family. More >
| No comments | This entry was posted by EIC Social Media Team on January 6, 2012 at 5:12 pm, and is filed under Usability. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
How to Enhance Customer Service in Social Media
Jan 5
Given the fact a majority of companies engage in social media, we have to rethink our perception of customer service. Customer service used to take place at a desk in a store, or by phone, or with regular mail and email. Today, you can add social media to one of the key contact points of a company. In-store customer service desks are managing quite well, because companies have many years of experience in this field. Reaching companies by phone can be a bit trickier, but not impossible. I think that even customer service via email has reached an acceptable level of quality. However, there are still some companies that don’t have a clue about the impact of customer service via social media, because it’s still relatively new. And because they don’t realize the impact, they’re not using it to their advantage. More >
| No comments | This entry was posted by EIC Social Media Team on January 5, 2012 at 5:02 pm, and is filed under Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
