With the emergence of digital, online, and mobile devices, the advertising world has dramatically changed over the years. However, the goal has not changed. Advertising campaigns will always be a means to sell different products and services. With that in mind, here are a few principles you should follow to create successful, engaging campaigns.
Research, Research, Research
You not only have to believe in what you are selling, but you also have to become intimate with the finer details of a product or service. Doing your research makes you confident about a specific project. It also helps you generate ideas. If you want to sell, then discover the strengths of your product. Finding out one small, interesting fact can be the driving force behind your campaign.
While you may believe in your product, customers are a completely different story. Some research is required to understand their wants and needs. More importantly, it is needed if you want some idea of how they are going to react to a product. Focus groups can help you with this task.
Having a test group grants you direct contact to your target audience. This gives you a chance to see what they like about the product, if they care about it, or if they feel like it appeals to them. These insights will help you craft campaigns that appeal to your audience.
Branding Your Advertising Campaigns
A brand means something. It distinguishes a product from others and cements its identity in the minds of consumers. That last part is crucial to advertising. A brand set the tone and personality of a product, which resonates with a consumer. Consider if your campaign fits your product’s brand. If it does, you’ll have an easier time connecting with customers.
Your product is not the only one in its field. You have competitors. Consider their place in the market, and how they advertise. Look at their strengths and weaknesses, and compare them to your product. Once you have done that extensive research, show the world why your product is better than theirs.
|No comments||This entry was posted by EIC Social Media Team on November 30, 2016 at 11:00 am, and is filed under Online Advertising. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Search engine optimization (SEO) is a complex field. Websites like Google and Bing are constantly changing their respective algorithms to accommodate new technology and fight against those who wish to manipulate their system. At the same time, marketers are also trying to find ways to appease a search engines rules, which ultimately gives their websites a better position online. However, this is no easy task. That’s why we have a few tips for elevating your search marketing.
Make it Mobile Friendly
When it comes to search engines, users are always number one. Websites that rank well often give the best user experience, and build their websites to accommodate the newest technology. Right now, mobile devices are what everyone is using.
If you are building a new website for your company or brand, you have to remember to make it responsive. A responsive website is able to determine what device a user is viewing their content from, whether it is a mobile phone or tablet. This makes it easy for a majority of users, who are accessing your web page on the go.
Search Marketing for Social Media Sites
The future is now and social media sites are a hub for people to hang out and have conversations online. It is also another area where marketers need to focus their search marketing efforts. People will go to Facebook or Twitter before a major search engine to find something. And from their social account, they are able to share a piece of content once they find it. If you are able to study user habits on social media, you will be able to generate the type of content they are looking for.
Remember the Basics
While certain techniques can become old within a matter of days, some search engines techniques still work. Here is a list of small techniques you should implement when creating new content:
- Create short URLs with keywords.
- Add social media sharing buttons.
- Writing eye-catching title tags with keywords.
- Writing your own meta descriptions.
- Add images to your blog post and website.
Remember to follow these tips in order to make your search marketing efforts worthwhile.
|No comments||This entry was posted by EIC Social Media Team on November 23, 2016 at 11:00 am, and is filed under SEO. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
There is one thing an advertiser must never forget – the CTA. Otherwise known as a call-to-action, the CTA is statement motivating your audience to act and buy your products or service. It’s simple and effective, giving your customers the push they need to act on their desires. A clever marketing campaign knows exactly how to implement their CTAs.
The Ever-Evolving CTA
Once the world introduced digital marketing, everything changed, including CTAs. You have to account for new platforms like social media sites and the tools that they give you. In this vast digital world, there are several ways to implement your CTA. Here are a few that might work for your next marketing campaign.
- Using Pop-ups and Slide-ins – Internet users want to get to their destination as quickly as possible. That means that they do not want to click through several pages to get what they need. This is annoying and will quickly lead to them abandoning your website. Using pop-ups and slide-in allows your users to act while still being on the same page of your website.
- Giving Your CTA Higher Real Estate – Everything is better at the top of a web page. Your CTA can be more effective depending on where you place it, and if it goes at the top, you will see better results. This kind of placement also makes it one of the first things people see when they visit your website. If it is noticeable, more people will interact with it.
- More Than One CTA – There is a reason that marketers focus on demographics. It is because different groups have different wants and needs. If you are going to appeal to multiple groups on your website, then create multiple CTAs that appeal to each. Mix them up by having the CTAs lead to different parts of your website, or to a sign up for a certain service you offer. Stick to 2 or 3 at most, otherwise, your web page becomes crowded and unattractive.
|No comments||This entry was posted by EIC Social Media Team on November 16, 2016 at 11:00 am, and is filed under Marketing Strategies. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Advertising has changed over the years. With the introduction of the internet, social media, and mobile devices, companies are finding new and creative ways to promote their message. However, despite the many advancements that technology has brought to the advertising world, measuring its success is still one of the hardest things to do. If your company has invested in content marketing, then are several ways in which you can use metrics to measure your investment.
There are several tools used in the digital age to measure your investment. For content marketing, some of the most important tools revolve around engagement. This concerns how well your audience is paying attention and interacting with your ads. The standard requires you follow clicks and page view, but you can do so much more with the tools available at your disposal.
Are people finishing your content? Do they scroll past it without even looking? Do they come back to experience your content for the second time? These are the things you need to discover in order to see if your marketing efforts are working.
Comparing Marketing Methods
Spending your money wisely is important when it comes to advertising. You don’t want to waste your investment by using the wrong techniques. So, compare your tactics. Find out if the money you are spending on one method is worth the returns in views. Which works better, organic traffic or paid traffic? You find out and once you do, spend your money on what works.
Content to Sales Metrics
Above all other metrics, the greatest measure of your content is sales. Track your campaigns start and finish. In between that time, see how your products or services are selling on the market. Is there a correlation? Distribute surveys to your customers to see if your ads had any impact on their decision to buy your products or services. A confirmation like this will help you create successful advertisements in the future.
|No comments||This entry was posted by EIC Social Media Team on November 9, 2016 at 11:00 am, and is filed under Content. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Email marketing is difficult, but when done right, the benefits are endless. In 2013, there was more than 3.9 billion active email account, and some experts believe that number will just keep rising. It is understandable why so many people are using email for personal, business, and recreational use. It is mail in the digital age.
Unique messages are transferred lighting fast, and without error. However, anyone can reach you through email, which makes the fear of spam prevalent. This fear makes it challenging for marketers to reach people without their messages being thrown in the trash. So, how can you improve your email marketing techniques?
Email Marketing Techniques to Follow
Effective email marketing requires you to send relevant messages to customers. Engagement is the key to success and if your email’s content does not relate to your recipient, then you are already losing. If you follow these email marketing techniques, we believe you will see a boost in customer acquisition.
- Analyze Purchasing Habits – The first step in creating messages that relate to your customers is by analyzing their purchasing habits. From there you can create useful insights into what customers like, how often they take advantage of sales, and where their money goes. Customers find this type of information useful, which makes your message worth reading.
- Show Progress – You can also use your customer’s data to persuade them to buy more. Show them how much money they might have saved if they took advantage of a recent sale or compare their purchasing habits to what other customers are doing. People don’t want to feel like they are not taking advantage of your services or being left behind. This motivates them to act.
- Make Recommendations – Nothing motivates a customer better than seeing content that they like. Using the data to find out what your customers are buying. Find items of the same types and present it to them. Think of it like bait on a lure. If they like it, they will bite.
|No comments||This entry was posted by EIC Social Media Team on November 2, 2016 at 11:00 am, and is filed under Dating Mining. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
If you are a small business, you try to find every way to help your company succeed. A big part of that involves putting some of your efforts towards marketing. However, marketing is big field, and you may need some help finding success. We have a few suggestions for how you can gain new customers. The first is to know your audience, but the most important suggestion that we have is to follow trends in your industry.
Why Trends Are Important for Small Business
Trends are a great indicator of what people are interested in. They inspire how to target your marketing to your customers. However, you have to consistently follow trends in your industry. They change every day, and some trends may not be as relevant as they once were. Once you discover what your customers are interested, you can develop great marketing campaigns, which will eventually grow your business.
You need a source to monitor the latest trends. The best one available is Google Trends. They show you insights on what people are searching for, topics of interest, and a rank of the latest stories trending. You can even narrow down your search for topics in your industry.
Here is how you can use trends to your advantage. First, you need to develop your marketing quickly. Like we said before, trends change every day. If you implement a trend into your marketing fast, you will see better rewards. People engage and relate to advertisement that they are familiar with.
Another way to use trends is by relating popular topics to your industry. If you run a blog, talk about how it impacts your industry and how your customers can benefit from it. They will see your company as a resource for everything that involves your industry. This will bring more customers to your business, as they trust your knowledge.
|No comments||This entry was posted by EIC Social Media Team on October 26, 2016 at 11:00 am, and is filed under Marketing Strategies. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
10 years ago, our mobile phones were not as advanced as they are now. They were only able to make calls and send basic text messages. Now, we live in an era where our smartphones have become a necessary device. We can browse applications, emails, the internet, and an unlimited number of other resources with the touch of our thumb. The mobile market is a prime opportunity for advertisers, and it is time to find out how to upgrade your mobile advertising game.
Why Mobile Is Important
According to data by the Pew Research Center, at least 68% of adults in the United States have a smartphone. Even more impressive is the fact that nearly 45% of U.S. adults own a tablet, which is 20% more than in 2011. Add in the rise of children using mobile devices, and you will begin to notice a pattern.
Almost everybody is using smartphone. Soon there will be very little people with the cell phones of old. In fact, kids are growing up with mobile devices as an integral part of their lives. Mobile advertising is important because there is a high chance it is a resource your target audience is using every day.
How Attract People Through Mobile Advertising
When we need an answer to a question, we pull out our phones and Google it. That is why it is important to make sure that people in your target audience can find your website or advertisements.
You can do this by creating websites and ads that are mobile-friendly. Google frowns upon websites that do not cater to mobile users, and they should. If your ads are not mobile-friendly, you can be assured that users will not engage with them.
Another important aspect of mobile advertising is social media. Numerous people access their social media accounts on their mobile device, and there is potential to reach new customers in exciting ways. What makes social media crucial to mobile advertising is the fact that each one has their own system for displaying ads. If you learn how it works, you can drive traffic to your business.
|No comments||This entry was posted by EIC Social Media Team on October 19, 2016 at 11:00 am, and is filed under Mobile Marketing. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Over the years, ad-blocking software has become the bane of all digital advertisers. This year, at least 72 million Americans have used ad blockers. The software has resulted in a $20 billion loss for the ad industry. So, what is the solution to this epidemic? You have to find a way to reach the people who are blocking your ads.
The People Using Ad-Blocking Software
The first thing you have to understand is why people use ad-blocking software in the first place. In the digital age, people are bombarded with advertisement. They appear on transportation, billboards, on our phones, mobile gaming apps, and many other places. It is almost impossible to avoid seeing an advertisement in your daily life. Using this software gives users that ability to have one place where ads do not interrupt them from browsing a website.
What Can You Do?
A lot of the responsibility falls on the media outlet. After all, if ads are being blocked on their website, they lose advertisers and make less money. So, both you and the media outlet should work together to find a solution. They want to get paid and you want more people to see your ads.
The best strategy you can implement is transparency. It goes a long way in advertising. A lot of users are smart, and will understand that advertisements are a website’s main source of revenue. Remind them that ads help a website stay operational. If they like content a website produces, then they might be more willing to remove the software.
It is also important to find a way to detect ad-blocking software. There are services that can detect how often ads are being blocked. You can implement better strategies by seeing what users like. From there, you can target users with better solutions.
Some users may pay for a chance to access more of your website and browse its content ad-free. Others may be more inclined to turn off their ad blocker if you give them a discount on the services you offer. Either way, learn from your users’ actions in order to avoid ad-blocking software.
|No comments||This entry was posted by EIC Social Media Team on October 12, 2016 at 11:00 am, and is filed under Digital Advertising. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
It can’t be denied that social media advertising has had a tremendous effect on the marketing industry as a whole. What is it about social that is really changing the game? Here are a few ways that social media has changed marketing that cannot be ignored.
Social Media Advertising Has Explosive Reach
Brands can expand their reach beyond what any other form of marketing has ever allowed before. It’s the ultimate in word-of-mouth marketing. Before, one customer told two friends, who each told two friends, and so on. Now everyone advocates your brand to hundreds or even thousands of people at a time simply by following your account, liking a post, or resharing your content.
Facebook allows you to target gender and age with 90% accuracy. Networks that are cookie-based provide 54% accuracy, according to a Nielsen study. Not only can your social campaigns be targeted, but you can also be more confident in that targeting.
Which would you rather pay for, impressions or viewable impressions? The answer is obvious. If it is not visible, the user is not clicking. Social media adverting gives us the advantage of metrics on viewable impressions, which results in a better return.
Better Cross-Device Options
Social media is accessible on a desktop, laptop, or mobile device. Mobile versions of the platforms, as well as apps, exist. This gives you a wider opportunity for cross-device advertising. Plus, you can track behavior better since the user will provide the same login credentials on every device. This information allows you know where your customer is most likely to come in contact with your content.
When people use social media, they generally voluntarily share personal information. You can now see ages, gender, education levels, and additional contact information, without having to ask for it, via an ID that provides users the privacy they want and marketers the information we need. As a result, we can find our target audience more efficiently.
These are just some of the reasons that we see a universal shift to social media marketing. Are you onboard yet?
|No comments||This entry was posted by EIC Social Media Team on October 5, 2016 at 11:00 am, and is filed under Social Media. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Consumer behavior, more than anything else, really drives the digital marketing industry. Especially in the digital age, consumers are far more vocal about the way that they want to be advertised to, and many will not take no for an answer. Because of this, the marketing world has become more creative with how to display ads. Here are a few new ad formats that you may not have tried out yet.
Ad Formats: Vertical Snapchat Ads
It’s tough to talk about the most modern ad formats without mentioning Snapchat. One of the latest offerings from this ultra-hot platform is the 3V ad. Vertical video views are what those 3 Vs represent. While users hate intrusive ads, the 3V format is a little more palatable. It gives you the opportunity to display a full screen vertical ad, and while the idea that it lasts only 24 hours may make you cringe at the price tag, you might decide that targeting consumers the way they want to be marketed to is worth it, especially Millennials—who are now the largest market.
Ad Formats: Unskippable YouTube Ads
While the word unskippable may be upsetting to the average YouTube user, the fact is that these ads are only 6 seconds long. Can you get your message across that quickly? Look how successful the Vine app has become in allowing people to create 6-second videos. This is a great way to improve reach since people watch billions of hours of video per day. Some of that time should be spent viewing your ads in their completed state, even if that means cutting them back to 6 seconds.
Ad Formats: Paid Play Ads
Google is all about selling the top search result to the highest bidder, so it only makes sense that they now have paid search results on the Google Play app. This is a great way to target particularly Android users in a mobile setting. Especially, Android developers who want an app to stand out among the other 2 million apps, need to think about this option.
Those are just three of latest advertising innovations. As consumer behaviors change, we can no doubt look forward to more ad formats in the future.
|No comments||This entry was posted by EIC Social Media Team on September 28, 2016 at 11:00 am, and is filed under Mobile Marketing. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|