Email marketing is difficult, but when done right, the benefits are endless. In 2013, there was more than 3.9 billion active email account, and some experts believe that number will just keep rising. It is understandable why so many people are using email for personal, business, and recreational use. It is mail in the digital age.
Unique messages are transferred lighting fast, and without error. However, anyone can reach you through email, which makes the fear of spam prevalent. This fear makes it challenging for marketers to reach people without their messages being thrown in the trash. So, how can you improve your email marketing techniques?
Email Marketing Techniques to Follow
Effective email marketing requires you to send relevant messages to customers. Engagement is the key to success and if your email’s content does not relate to your recipient, then you are already losing. If you follow these email marketing techniques, we believe you will see a boost in customer acquisition.
- Analyze Purchasing Habits – The first step in creating messages that relate to your customers is by analyzing their purchasing habits. From there you can create useful insights into what customers like, how often they take advantage of sales, and where their money goes. Customers find this type of information useful, which makes your message worth reading.
- Show Progress – You can also use your customer’s data to persuade them to buy more. Show them how much money they might have saved if they took advantage of a recent sale or compare their purchasing habits to what other customers are doing. People don’t want to feel like they are not taking advantage of your services or being left behind. This motivates them to act.
- Make Recommendations – Nothing motivates a customer better than seeing content that they like. Using the data to find out what your customers are buying. Find items of the same types and present it to them. Think of it like bait on a lure. If they like it, they will bite.
|No comments||This entry was posted by EIC Social Media Team on November 2, 2016 at 11:00 am, and is filed under Dating Mining. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Football teams spend all week reviewing the tapes from an opponent’s recent games to find weaknesses and look for ways to win. You need to be that competitive to survive in the modern business world. Of course, businesses don’t release videos of their most-recent brainstorming session, and corporate espionage is just wrong, so what are you to do? Here are a few ways to gather the right competitive intelligence.
Competitive Intelligence Tip #1: Check the Analytics
Some information about your competitors is public knowledge. Other information might be a little more difficult to get ahold of, and businesses try to keep analytics on that list. However, if you get to look at some of the numbers, important things to look at include:
Competitive Intelligence Tip #2: Look for New Products
You can’t stay ahead of a competitor without knowing what their latest offering is. As new products are released, keep yourself up to date and see what you can do to one-up the competition. Sometimes it is all about adding a new feature or two that a competitor doesn’t have as the reason for releasing a product a little later.
Competitive Intelligence Tip #3: Watch Promotions
It is as easy as joining a free mailing list. Now you have access to every sale or promotion a competitor runs. Run better sales at the same time, similar sales when your opponent is between sales, or try to anticipate the next promotion based on recent history—and then get ahead of the game.
Competitive Intelligence Tip #4: Watch the News
You can set a Google alert for any news on your main competitors. If anything negative happens that you can capitalize on, you will be ready to do so at a moment’s notice. If a competitor does something game changing, you can react immediately, even if that means heading back to the drawing board.
The fact is that your competition is probably seeking intelligence on your company. If you are not playing the game as well, you are far more likely to lose. Hopefully, you now have what you need to get some competitive intelligence started up if this was not already something you do.
|No comments||This entry was posted by EIC Social Media Team on August 17, 2016 at 11:00 am, and is filed under Dating Mining, Internet Research. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|