An image of a smartphone with a mobile-friendly graph.

How mobile-friendly is your marketing?

Ever since Mobilegeddon, a mobile-friendly platform has become a necessary feature. Google is one of the biggest reasons for this. The search engine changed its algorithm to account for the change in how people search the internet. But some platforms are still lagging behind.

No marketing strategy should be without a mobile platform. Leaving phones out of the equation is a big blind spot. Customers use their phones too often for marketers to avoid mobile engagement. At this point, it would be ignoring the numbers. And that’s too much of a liability.

The Importance of Being Mobile-Friendly

Many believe mobile marketing to be an essential way for businesses to advertise. Half of all e-commerce traffic comes from a mobile device. That’s huge. Potential customers should not have a difficult time navigating your site. That could be easily avoided with an e-commerce ready to be browsed on by a smartphone.

The Mobile Effect on Content

A great deal of advertising content is now intended for mobile use. Marketers are no longer reshaping their content from the desktop version to fit on a mobile device. They are now designing it specifically for smartphones.

Studies show that people have been browsing the web on their phones more frequently. 56% of all digital content is seen from a smartphone. Social media is one of the most common ways people see new content. A strategy that does not account for both of those changes is a losing one.

Email Marketing on Mobile Devices

Most emails are opened on mobile devices. Desktops used to be the go-to spot to open emails. But over the past decade, there’s been a large shift to mobile. Roughly half of all email opens are now on smartphones. And almost 17% of them are opened on a tablet. Does your email marketing have a mobile-friendly design? Because that’s becoming a bigger problem as time goes on.

As you can see, a mobile-friendly approach will benefit many different facets of your marketing.