Archive for February, 2017
Staying on track of the latest SEO trends is more important than ever. For those unaware, here is a brief definition of SEO for you. Short for search engine optimization, SEO is how marketers get content seen by as many people as possible. They use specific keywords to make sure a search engine like Google puts their content on the front page.
Marketers need to constantly be ahead of the curve with SEO. Because it’s all about staying on page one of Google. The problem here is that what you got on page one yesterday will not work next week. So, this is a part of marketing that is always in motion.
If you’re still tinkering around with your 2017 strategy for SEO, that isn’t necessarily a bad thing. Constant adjustment is necessary for SEO. But inconsistency confuses Google. As a result, your content could get bumped off page one. Perish the thought.
As SEO becomes more complex, it’s necessary for marketers to stay ahead of the curve. Search engines repeatedly change requirements. And if you don’t adjust, you’ll be left in the dust. 2017 looks to be more of the same on this end. Change is the only constant in SEO.
Because of this, here are a few possible trends that you should look out for this year.
SEO Trends for 2017
- Perfect Your Keywords – Search engines are smart at sniffing out somebody overusing their keywords. And having an original one in the first place will benefit you. There is software available for you to check how common your keyword is. It also lets you know how competitive visibility for it is. Research like this will help you make sure your keyword is as strong as possible.
- Personalize Your Brand – By having an established personal brand, you have more flexibility. Personal brands have more trust from their audience than a company. This is why they able to do guest blog posts more frequently. And social media is becoming smarter about promoting an individual’s post over a company’s. By reaching out to a personal brand, companies can earn traffic from their influence.
- Eat, Sleep, and Breathe Mobile – We’ve mentioned before how important mobile marketing strategy is. That’s not going to change. Find innovative ways to reach users on their phones. You have to. This is what the next 4 years will be about, not just 2017.
|No comments||This entry was posted by EIC Social Media Team on February 8, 2017 at 11:00 am, and is filed under SEO. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Ever since Mobilegeddon, a mobile-friendly platform has become a necessary feature. Google is one of the biggest reasons for this. The search engine changed its algorithm to account for the change in how people search the internet. But some platforms are still lagging behind.
No marketing strategy should be without a mobile platform. Leaving phones out of the equation is a big blind spot. Customers use their phones too often for marketers to avoid mobile engagement. At this point, it would be ignoring the numbers. And that’s too much of a liability.
The Importance of Being Mobile-Friendly
Many believe mobile marketing to be an essential way for businesses to advertise. Half of all e-commerce traffic comes from a mobile device. That’s huge. Potential customers should not have a difficult time navigating your site. That could be easily avoided with an e-commerce ready to be browsed on by a smartphone.
The Mobile Effect on Content
A great deal of advertising content is now intended for mobile use. Marketers are no longer reshaping their content from the desktop version to fit on a mobile device. They are now designing it specifically for smartphones.
Studies show that people have been browsing the web on their phones more frequently. 56% of all digital content is seen from a smartphone. Social media is one of the most common ways people see new content. A strategy that does not account for both of those changes is a losing one.
Email Marketing on Mobile Devices
Most emails are opened on mobile devices. Desktops used to be the go-to spot to open emails. But over the past decade, there’s been a large shift to mobile. Roughly half of all email opens are now on smartphones. And almost 17% of them are opened on a tablet. Does your email marketing have a mobile-friendly design? Because that’s becoming a bigger problem as time goes on.
As you can see, a mobile-friendly approach will benefit many different facets of your marketing.
|No comments||This entry was posted by EIC Social Media Team on February 1, 2017 at 11:00 am, and is filed under Mobile Marketing. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|