Archive for December, 2016
If your brand is not using personalized marketing, you’re leaving money on the table. Customers want a more intimate approach on all platforms. They appreciate being given an experience that feels tailor-made for them.
Marketing calls for staying on message. However, explaining your message needs to be altered depending on the individual. Specifying this through a personalized email or web page helps extend your message to more people. If you do not use personalized marketing, get better acquainted with it.
What Data Does for Personalized Marketing
Customers continue looking for a better experience. They are willing to give up data in order to do so. Research from the “State of the Connected Consumer” shows that more than half of all customers surveyed would gladly give a trusted company more data. They would do so in order to get more custom discounts and recommendations that meet their needs.
Interestingly, customers are now accustomed to this type of marketing. They not only expect it but approve of companies sending personalized offers based on items they’ve already purchased. In fact, they get frustrated with content that has nothing to do with their interests.
What Marketers Think of Personalized Marketing
According to DynamicYield, 94% of in-house marketers believe website personalization is critical to current and future success. However, 72% say they don’t know how to do this. They either lack the technology or don’t know how to translate the data. Not knowing what to do with the data given to you kills a lot of potential revenue.
Are you using a customer’s first name when sending an email? Are you using purchase history to show your customer items they might like? How about paying attention to the time when your customer typically goes to your site? Take these questions into consideration. It’s all part of personalization. And it’s what makes customers actually pay attention to your emails.
The benefits of personalized marketing are just too good to avoid. Customers react positively to this strategy because it has their best interests in mind. Incorporating it into your customer outreach will strengthen your relationship with them.
|No comments||This entry was posted by EIC Social Media Team on December 28, 2016 at 11:00 am, and is filed under Marketing Data. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Video marketing remains the most effective aspect of a broader content plan. It continues getting recognition as a winning platform. All the major companies see video marketing as a surefire way to connect with consumers. The medium is engaging, and it seamlessly converts viewers into paying customers.
Many marketers, however, are missing out. They are still unsure how to navigate the landscape. Acknowledging a hot trend is good, but not being able to capitalize on it accomplishes nothing. Mishandling a business’ video marketing can be avoided. To help you get started, here are a few guidelines for you to follow.
The More Videos, the Better
The average company produces 11 videos a year. Large companies produce even more. Data such as this would suggest new video content should be generated roughly once a month. Content that’s great obviously takes time. But a steady volume is needed for a brand’s visibility to stay afloat.
Using Advanced Analytics to Track Growth Helps Your Video Marketing
According to study from VidYard, nearly a quarter of businesses who were asked say they do not know what their return on investment (ROI) is for marketing. This is directly linked to not using advanced analytics. Those who do use advanced analytics are twice as likely to say their ROI is better and will then increase their video budget.
Personalizing Content Might Be as Good as Going Viral
A viral video has the potential to put a company on the map. But there’s so much unpredictability in what will stick. More and more companies have started using personalized video content to get their message across. The personalized approach has improved the ROI for 58% of the companies that use them. This is an effective approach with far less risk to it than trying to produce a viral video.
Success in the video marketing department takes a lot of work. Companies need to produce good content at an efficient rate, do their homework and know their audience. If they are not able to do each of these things, they will inevitably fail.
|No comments||This entry was posted by EIC Social Media Team on December 21, 2016 at 11:00 am, and is filed under Marketing Strategies. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
A brand’s success online depends largely on how good their social marketing is. Companies continue their social outreach because of this. Engaging with customers through social marketing has been proven to work. 890 million people use Facebook every day. The potential for visibility is just too high to pass on. But there are pitfalls.
Social media can be used for businesses in a wide variety of ways. Whether it’s getting more eyes on a product with ads on Facebook, or gaining followers, a smartly organized online presence is very fruitful. In order for social marketing to work, however, tactfulness in engagement is necessary. The benefits of succeeding in this sector are too high to pass up on. Therefore, attention has to be paid to striking the right tone.
Stay on Topic With Social Marketing
What pays dividends in terms of reach is knowing how to best articulate a message. Each post needs to be relevant. Any deviation from the underlying theme can be jarring for a customer. And the target audience must also be considered.
Consider Length, Timing, and Volume
The average headline for a Facebook ad is 5 words. This means brevity works best in this world. It takes skill fitting a message into these requirements. But being concise pays off. And knowing the right time to post also helps convey said message. Peak times tend to range from 1 to 6PM.
Additionally, it’s important to not overuse social marketing. When a user posts too much, engagement drops. The same goes for any brand or company. A cap on daily posts varies depending on the social media platform being used. Twitter allows the most leeway here, and anything over 5 posts per day is not suggested.
To navigate the ins and outs of social marketing competently, brands and companies need to have a good strategy. If a social media account is not handled properly, then it squanders the potential to reach millions of customers.
|No comments||This entry was posted by EIC Social Media Team on December 14, 2016 at 11:00 am, and is filed under Branding. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
The benefits to cross-promotion have been well documented by now. The approach saves time and money that creates exposure to a completely new audience. Partnerships of this kind are beneficial to companies, writers, and personalities alike. Furthering reach is a challenging feat for any of those entities to accomplish, help is sometimes needed. Think of it like when two superheroes join forces to save the world.
But before you go putting on your cross-promotion capes, fully assess how to get the most out of the partnership. In order to have the symbiosis needed to benefit both parties, a good amount of homework should be done.
Proper Incentive Is Necessary
Both parties in a cross-promotion partnership need to pull their own weight. This means that size should be comparable. If one company is considerably smaller than the other, it needs to have a good grasp on an enviable market that the bigger one doesn’t. Otherwise, it would be considered a waste of time for the bigger company to work with them.
Don’t Step Too Far Out of Your Comfort Zone With Cross-Promotion
Yes, cross-promotion is intended to outreach a base of customers who were otherwise not paying attention. But there still needs to be an overlap in identity and reputation. With the wrong partner that doesn’t fit your image, it could wind up being a waste of time. This is what needs careful consideration.
Those looking to cross-promote need to align themselves with an entity that speaks the same language, but to different people. It’s a worthwhile challenge to take on. Bloggers looking to write a guest post on another blog has to consider which one best curates like-minded writers. And YouTubers have to find other personalities with sensibilities similar to theirs. The same goes for companies.
Cross-promotion executed correctly doesn’t just open up roads, it creates them. Finding the right collaborator, however, is more challenging than you’d think. Choose wisely.
|No comments||This entry was posted by EIC Social Media Team on December 7, 2016 at 11:00 am, and is filed under Marketing Strategies. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|