A graphic icon with a magnifying glass and eye symbol, representing search marketing.

Try ranking higher with these search marketing tips.

Search engine optimization (SEO) is a complex field. Websites like Google and Bing are constantly changing their respective algorithms to accommodate new technology and fight against those who wish to manipulate their system. At the same time, marketers are also trying to find ways to appease a search engines rules, which ultimately gives their websites a better position online. However, this is no easy task. That’s why we have a few tips for elevating your search marketing.

Make it Mobile Friendly

When it comes to search engines, users are always number one. Websites that rank well often give the best user experience, and build their websites to accommodate the newest technology. Right now, mobile devices are what everyone is using.

If you are building a new website for your company or brand, you have to remember to make it responsive. A responsive website is able to determine what device a user is viewing their content from, whether it is a mobile phone or tablet. This makes it easy for a majority of users, who are accessing your web page on the go.

Search Marketing for Social Media Sites

The future is now and social media sites are a hub for people to hang out and have conversations online. It is also another area where marketers need to focus their search marketing efforts. People will go to Facebook or Twitter before a major search engine to find something. And from their social account, they are able to share a piece of content once they find it. If you are able to study user habits on social media, you will be able to generate the type of content they are looking for.

Remember the Basics

While certain techniques can become old within a matter of days, some search engines techniques still work. Here is a list of small techniques you should implement when creating new content:

  • Create short URLs with keywords.
  • Add social media sharing buttons.
  • Writing eye-catching title tags with keywords.
  • Writing your own meta descriptions.
  • Add images to your blog post and website.

Remember to follow these tips in order to make your search marketing efforts worthwhile.