A graphic illustration of a women walking with her cellphone in hand. This represents the type of people mobile advertising targets.

Grab your target audience’s attention with quality mobile advertising.

10 years ago, our mobile phones were not as advanced as they are now. They were only able to make calls and send basic text messages. Now, we live in an era where our smartphones have become a necessary device. We can browse applications, emails, the internet, and an unlimited number of other resources with the touch of our thumb. The mobile market is a prime opportunity for advertisers, and it is time to find out how to upgrade your mobile advertising game.

Why Mobile Is Important

According to data by the Pew Research Center, at least 68% of adults in the United States have a smartphone. Even more impressive is the fact that nearly 45% of U.S. adults own a tablet, which is 20% more than in 2011. Add in the rise of children using mobile devices, and you will begin to notice a pattern.

Almost everybody is using smartphone. Soon there will be very little people with the cell phones of old. In fact, kids are growing up with mobile devices as an integral part of their lives. Mobile advertising is important because there is a high chance it is a resource your target audience is using every day.

How Attract People Through Mobile Advertising

When we need an answer to a question, we pull out our phones and Google it. That is why it is important to make sure that people in your target audience can find your website or advertisements.

You can do this by creating websites and ads that are mobile-friendly. Google frowns upon websites that do not cater to mobile users, and they should. If your ads are not mobile-friendly, you can be assured that users will not engage with them.

Another important aspect of mobile advertising is social media. Numerous people access their social media accounts on their mobile device, and there is potential to reach new customers in exciting ways. What makes social media crucial to mobile advertising is the fact that each one has their own system for displaying ads. If you learn how it works, you can drive traffic to your business.