Archive for October, 2016
If you are a small business, you try to find every way to help your company succeed. A big part of that involves putting some of your efforts towards marketing. However, marketing is big field, and you may need some help finding success. We have a few suggestions for how you can gain new customers. The first is to know your audience, but the most important suggestion that we have is to follow trends in your industry.
Why Trends Are Important for Small Business
Trends are a great indicator of what people are interested in. They inspire how to target your marketing to your customers. However, you have to consistently follow trends in your industry. They change every day, and some trends may not be as relevant as they once were. Once you discover what your customers are interested, you can develop great marketing campaigns, which will eventually grow your business.
You need a source to monitor the latest trends. The best one available is Google Trends. They show you insights on what people are searching for, topics of interest, and a rank of the latest stories trending. You can even narrow down your search for topics in your industry.
Here is how you can use trends to your advantage. First, you need to develop your marketing quickly. Like we said before, trends change every day. If you implement a trend into your marketing fast, you will see better rewards. People engage and relate to advertisement that they are familiar with.
Another way to use trends is by relating popular topics to your industry. If you run a blog, talk about how it impacts your industry and how your customers can benefit from it. They will see your company as a resource for everything that involves your industry. This will bring more customers to your business, as they trust your knowledge.
|No comments||This entry was posted by EIC Social Media Team on October 26, 2016 at 11:00 am, and is filed under Marketing Strategies. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
10 years ago, our mobile phones were not as advanced as they are now. They were only able to make calls and send basic text messages. Now, we live in an era where our smartphones have become a necessary device. We can browse applications, emails, the internet, and an unlimited number of other resources with the touch of our thumb. The mobile market is a prime opportunity for advertisers, and it is time to find out how to upgrade your mobile advertising game.
Why Mobile Is Important
According to data by the Pew Research Center, at least 68% of adults in the United States have a smartphone. Even more impressive is the fact that nearly 45% of U.S. adults own a tablet, which is 20% more than in 2011. Add in the rise of children using mobile devices, and you will begin to notice a pattern.
Almost everybody is using smartphone. Soon there will be very little people with the cell phones of old. In fact, kids are growing up with mobile devices as an integral part of their lives. Mobile advertising is important because there is a high chance it is a resource your target audience is using every day.
How Attract People Through Mobile Advertising
When we need an answer to a question, we pull out our phones and Google it. That is why it is important to make sure that people in your target audience can find your website or advertisements.
You can do this by creating websites and ads that are mobile-friendly. Google frowns upon websites that do not cater to mobile users, and they should. If your ads are not mobile-friendly, you can be assured that users will not engage with them.
Another important aspect of mobile advertising is social media. Numerous people access their social media accounts on their mobile device, and there is potential to reach new customers in exciting ways. What makes social media crucial to mobile advertising is the fact that each one has their own system for displaying ads. If you learn how it works, you can drive traffic to your business.
|No comments||This entry was posted by EIC Social Media Team on October 19, 2016 at 11:00 am, and is filed under Mobile Marketing. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Over the years, ad-blocking software has become the bane of all digital advertisers. This year, at least 72 million Americans have used ad blockers. The software has resulted in a $20 billion loss for the ad industry. So, what is the solution to this epidemic? You have to find a way to reach the people who are blocking your ads.
The People Using Ad-Blocking Software
The first thing you have to understand is why people use ad-blocking software in the first place. In the digital age, people are bombarded with advertisement. They appear on transportation, billboards, on our phones, mobile gaming apps, and many other places. It is almost impossible to avoid seeing an advertisement in your daily life. Using this software gives users that ability to have one place where ads do not interrupt them from browsing a website.
What Can You Do?
A lot of the responsibility falls on the media outlet. After all, if ads are being blocked on their website, they lose advertisers and make less money. So, both you and the media outlet should work together to find a solution. They want to get paid and you want more people to see your ads.
The best strategy you can implement is transparency. It goes a long way in advertising. A lot of users are smart, and will understand that advertisements are a website’s main source of revenue. Remind them that ads help a website stay operational. If they like content a website produces, then they might be more willing to remove the software.
It is also important to find a way to detect ad-blocking software. There are services that can detect how often ads are being blocked. You can implement better strategies by seeing what users like. From there, you can target users with better solutions.
Some users may pay for a chance to access more of your website and browse its content ad-free. Others may be more inclined to turn off their ad blocker if you give them a discount on the services you offer. Either way, learn from your users’ actions in order to avoid ad-blocking software.
|No comments||This entry was posted by EIC Social Media Team on October 12, 2016 at 11:00 am, and is filed under Digital Advertising. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
It can’t be denied that social media advertising has had a tremendous effect on the marketing industry as a whole. What is it about social that is really changing the game? Here are a few ways that social media has changed marketing that cannot be ignored.
Social Media Advertising Has Explosive Reach
Brands can expand their reach beyond what any other form of marketing has ever allowed before. It’s the ultimate in word-of-mouth marketing. Before, one customer told two friends, who each told two friends, and so on. Now everyone advocates your brand to hundreds or even thousands of people at a time simply by following your account, liking a post, or resharing your content.
Facebook allows you to target gender and age with 90% accuracy. Networks that are cookie-based provide 54% accuracy, according to a Nielsen study. Not only can your social campaigns be targeted, but you can also be more confident in that targeting.
Which would you rather pay for, impressions or viewable impressions? The answer is obvious. If it is not visible, the user is not clicking. Social media adverting gives us the advantage of metrics on viewable impressions, which results in a better return.
Better Cross-Device Options
Social media is accessible on a desktop, laptop, or mobile device. Mobile versions of the platforms, as well as apps, exist. This gives you a wider opportunity for cross-device advertising. Plus, you can track behavior better since the user will provide the same login credentials on every device. This information allows you know where your customer is most likely to come in contact with your content.
When people use social media, they generally voluntarily share personal information. You can now see ages, gender, education levels, and additional contact information, without having to ask for it, via an ID that provides users the privacy they want and marketers the information we need. As a result, we can find our target audience more efficiently.
These are just some of the reasons that we see a universal shift to social media marketing. Are you onboard yet?
|No comments||This entry was posted by EIC Social Media Team on October 5, 2016 at 11:00 am, and is filed under Social Media. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|