Here’s our third and final post (for now) dealing with the best social media practices for your brand. Hopefully, by implementing the suggestions in these articles, your company can engage consumers on a level that increases awareness of your products or services—and at the same time builds trust.

Proofread Everything

Make sure you have typed everything correctly, you are using the right image or video, and that every link works perfectly before you post. The Internet is forgiving in the sense that you can edit your post. However, the Internet is unforgiving in that someone can screenshot your error and make it viral. Better to get everything right the first time.

Use HD Pics and Video

You never know what type of device your users will be viewing your post from or what their screen resolution will be. It’s better to err on the safe side and have everything be in a high-enough definition to look good on every device, but not so much that someone won’t want to burn through all their mobile data to view your content if no Wi-Fi is available.

Tag Posts Properly

How you tag a post will depend on the social platform you use, but the hashtag is becoming fairly universal. By using a good mix of industry-appropriate tags, brand-specific tags, and trending tags, you should be able to maximize the audience that sees your social content.

Practices Like Paying for Likes or Followers Is a No-No

If consumers can tell that your likes or followers are either bots or are clearly being paid for, that will hurt your brand’s reputation. Plus, paying for followers and likes rarely, if ever, will provide you with a decent ROI. You are better off gaining your following the old-fashioned way—through high-quality content.

Avoid Controversial Topics

The big three areas to avoid would be politics, religion, and sex. Of course, it’s a different story if your company is directly related to one of those three topics. Try to avoid taking a controversial position, however, even on something that has been in the news or is currently trending. It rarely has the desired effect.