You might cite YouTube as the start of the digital video revolution. More than two decades ago, YouTube allowed us to begin sharing our videos with one another in a simple format. All you had to do was record and upload it for all to view. Of course, back then it was all fun and games, and digital video ads were just a glimmer in the eyes of marketers.

Before long, ads were here. Whether it was a brief ad or a longer one that users could choose to skip when nothing in the first 5 seconds caught their attention, it was still a great way to reach the millions of people who were flocking to YouTube to watch videos of cats, or discover the latest singing talent. Now we’re here in the age of video marketing.

Video Marketing

Usage of the Internet is continuing to shift. People spend more time online watching videos than doing anything else. In fact, some projections show that in 2017 nearly three-quarters of Internet traffic could be videos. That’s a shift for content marketers who may have previously been focusing on articles and images. Before long, blog posts might be just a paragraph to introduce a video (and perhaps words that most people don’t even read). Of course, that brings up questions of SEO, since text is how we alert search engines about whom to send our way, but Google will have to cross that bridge when that time comes.

Even small businesses have to search out ways to keep up, and they must decide:

  • Do you create videos by sitting in front of a laptop or tablet and recording yourself against a blank wall in the office?
  • Do you set up an in-house studio of sorts?
  • Should you hire a digital video marketing firm to fill those needs – trading a little extra money to get more professional content?

What it comes down to for businesses small and large alike, is the importance of incorporating the use of video marketing when developing a content marketing strategy. We’ve always tried to go where the consumers are, and right now consumers are watching videos online.