If you are already planning on a redesign for your website, this is also an excellent time to make sure you are taking advantage of the best SEO practices in your website re-build. This is especially true if your website already ranks well. You don’t want to lose ranking in the remodel. Here are some of the primary things to consider:

Content Marketing Strategy

How do you plan to get content from your old site onto the updated one? Will it all appear at once? Will you be reintroducing it gradually? Are you taking advantage of the chance to get rid of crummy older content that may actually be hurting your rating, thanks to bad links or keyword stuffing?

Name the Pages Well

Don’t forget the importance of giving each page a unique title that includes the primary keyword for that page. Content-management software doesn’t always do a great job at coming up with a SEO-friendly title, so it’s a good idea to make changes manually.

Mobile Optimization Is a Must

Don’t forget “mobilegeddon” when you are rebooting your site. Nothing will kick you off page-one search engine results faster than a penalty from Google for publishing a site that isn’t designed with mobile users in mind.

Don’t Forget the Website Redirects

Don’t forget about all of your site visitors who don’t know the site name has changed. They may even have the old site name saved in their bookmarks. That means you must redirect users to the new site, and remind them to update bookmarks. You can take care of this on a server level, or handled automatically by some content-management software packages.

Keep Your Long-Term Goals in Mind

The first step is to make sure your site structure and coding are SEO friendly. Now you need to get your long-term strategy together to ensure that your site will stay on top and reach the goals you have set for your digital marketing.

While working toward significant SEO is always a marathon and not a sprint, you can get your site a nice head start on the competition by planning ahead in the design phase. SEO may not have meant anything when your company first sprang onto the world wide web—but now it means everything.