Archive for November, 2015
The fact is that your competitors on Instagram have found people who are interested in your industry. That means these individuals are among the most likely to also follow your account. Here are a few tricks for getting the competition’s followers to follow your account. It is a great way to use social media marketing.
Engagement Steals Followers
Look at a competitor’s account. Do they have thousands of followers? It’s time to take a third of them for yourself. Here’s the magic formula.
Look through your competitor’s followers and find ones that are not private users. Then follow them, like one of their pictures, and comment on one of their pictures. According to one study, a little over one-third will follow you back. Just following users only gets you about 14% of followbacks, so don’t be stingy with likes and comments. What if you don’t want to follow a bunch of random users? Just liking pictures and commenting will still get you a small percentage of users.
Check Your Competitor’s Hashtags
Look at the most liked and commented on photos posted by your competitor. Then check the hashtags. Use the hashtags that apply to your business on your next post, and see if that raises engagement. Often times, using the right hashtag is all it takes to get likes, comments, and follows. There’s no shame in finding someone else who got it right and doing the same thing. It’s market research.
Is there a particular type of equipment that both you and your competitors use? Does the manufacturer have an Instagram account with a large following (20k or more)? Post a picture of the product in use at your facility, and review it in the comments. Now, you are not only getting followers from your competitors but also from other brands that you have a business relationship with. In the end, stealing a follower doesn’t cause the other company to lose the follower, so you can take from your partners just as quickly as you take from your competitors.
|No comments||This entry was posted by EIC Social Media Team on November 26, 2015 at 4:30 pm, and is filed under Social Media. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
One social media strategy may start seeing more and more of is a brand using Twitter to provide instant customer support. Why is Twitter becoming such a vital part of customer service for businesses? Consider some of the following reasons—especially when one or several of them may benefit your brand.
Quick Fixes Make Happy Customers
Having one tech support person sit with Twitter open on one of his or her monitors does not even increase your payroll. It simply makes your company more accessible to someone who has a quick question and doesn’t want to slog through the computerized phone system that most organizations use today. This is a great way to keep customers happy, and it should definitely be kept separate from your brand’s main Twitter account. For example, if your company account is @DigitalMarketing, your customer support account could be @DigitalMarketing_CS. That keeps people from bringing their problems to the account that is focused on providing engaging content.
What About the Character Count?
First of all, only giving your customers 140 words to complain may work out really well for your support person. On the other hand, if a request is a little more complicated, the tech can follow your customer and encourage them to send a direct message (which no longer have a character limit as of August 12, 2015).
Do We Really Want to Encourage Disgruntled Customers to Contact Us Publicly?
Unless your company is really bad at what they do, then this should be a great boost for your brand. It tells everyone that you care about providing good—and transparent—customer service that is convenient and honest to the client. It also allows you to show off the fixes you provide. You may find that you have far more satisfied customers commenting and following than disgruntled ones.
See How Customers View Your Company
You can tell by the way customer requests are worded whether the consumer just needs help or if they are fed up with your brand. This type of Twitter account is actually a powerful gauge of where your company stands. It also gives you the opportunity to speak out preemptively if you know something has gone wrong such as an outage, a breach of privacy, or some sort of potential scandal. In the end, open and honest customer service creates credibility. Twitter is becoming a vital social media strategy for branding, one among other powerful approaches to creating brand awareness, trust and growth.
|No comments||This entry was posted by EIC Social Media Team on November 19, 2015 at 4:30 pm, and is filed under Branding, Social Media. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Twitter is the most popular social media site for companies, but it is also one of the toughest to use for creating engagement. So why is it still so popular? One reason is that Twitter can be beneficial even if your brand doesn’t have a ton of followers, likes, and reposts. That is because the way Twitter is set up makes it a great place for doing research. Here are some ways to leverage Twitter for marketing research.
Gauge Your Online Presence
Search for your brand or your website name on Twitter using the search feature. Now you can see how many people are talking about your brand and find out what they are saying. Is the trend positive or negative? Is Twitter silent when it comes to your company? It is amazing what you can learn from a simple Twitter search. Then you can formulate an appropriate campaign to respond.
What About the Competition?
This can be a real wake up call. Try searching for competing brands and see what you discover. Are your competitors being spoken of more frequently? What are they doing that works? Check for hashtags that relate to your industry, and look at the type of content that is getting a positive response. You may also specifically want to look for negative comments. This allows you to see what people dislike about your competitors. It is usually easy to pick out disgruntled customers from the negative emoticons or foul language. Once you know what the competition’s weak points are, you can make those your strengths (and be vocal about it).
What Should I Blog About?
After years, even weeks, of posting multiple times per week, it can be tough to come up with topics for your blog. By searching for the right keywords, you can find out what others in your industry are blogging about. This can give you some great ideas for future posts.
Clearly, Twitter is a powerful tool for marketing research. If you have not been using Twitter in this manner, it is time to begin.
|No comments||This entry was posted by EIC Social Media Team on November 12, 2015 at 4:30 pm, and is filed under Marketing Strategies. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
How do you measure success on social media? Social media marketing has become one of the most popular digital marketing forms with 83% saying that marketing on social networks is important for reaching business goals. How can your brand set up a social media strategy that reaches your goals? What should those goals be? Here are a few tips for creating goals and objectives for social media.
Understand Why You Are Using Social Media
Social media has its place in modern marketing. The problem is that you are rarely selling directly in this format, so how do you measure success? This form of marketing is more about reach and engagement. Determine your endgame with social marketing. That will give you the foundation on which to build your campaigns, and provide you with the KPIs to observe while working toward those goals.
Setting Goals for Social Marketing
What goals are your goals when it comes to social media? Perhaps you are simply trying to create brand awareness. Maybe you want to show consumers that your brand is modern and has kept up with the times. Maybe you are using social media to drive more traffic to your eCommerce site or website. You need to have these goals in mind to set the right objectives that will help you work toward your goals.
The Right Social Media Objectives for Your Company
Let’s say your brand wants to use social media to increase awareness and online presence of your company. Some of your objectives may be:
- Gaining followers
- Driving traffic to your website
- Getting a lot of likes for your posts
If your brand is trying to increase engagement, you may set objectives like:
- Increase how many brand advocates you have
- Increase how frequently your posts are shared
- Delve into video marketing
When it comes to driving traffic, your objectives may be:
- Provide clear CTAs
- Increase click-through rate for posted links
- Improve the quality of landing sites to increase conversion
When it comes to social media marketing, the primary key to success is to determine what you want to accomplish and to set your objectives and goals accordingly.
|No comments||This entry was posted by EIC Social Media Team on November 5, 2015 at 4:30 pm, and is filed under Marketing Strategies, Social Media. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|