Tracking ROI is sometimes difficult when it comes to more abstract marketing methods such as SEO. Sure, you can tell how much traffic to the site has increased, but what has your SEO campaign meant in dollars and cents? After all, you no doubt have had expenses in connection with developing and implementing an SEO strategy. Here are some tips to help you determine your ROI.

To begin, you need to figure out how much your SEO is costing the company. To determine this, try to figure out a monthly amount. Remember the cost of in-house and outsourced efforts. For example, you may hire a freelance content writer but have an employee posting the content. Make sure you include all of the variables. Of course, it is easiest to determine this number if you just outsource everything to an SEO consulting firm or have one in-house department taking care of it.

The next thing to take note of is conversion rate. Do not just consider how many more visitors your site is getting. How many of those new guests actually become customers? Then you need to determine how much those conversions mean in a dollar figure. It is easy if you simply sell one product or service at a set cost. Determining this number may be a little more complicated if every customer has a unique order. In that case, an average figure is ideal.

Google Analytics can help you to determine how many of your site visits are organic. This number changes every month, so do not think you can just estimate. You need to know exactly how many of your visitors are being brought in by your SEO content as opposed to other forms of marketing for the website.

Now all you have to do is determine the total income—thanks to conversion by organic traffic. Compare that to your expenditures on SEO. This will let you know whether or not your SEO efforts have been worth it. Don’t give up if your ROI is not where it is supposed to be. You may just need to make some small adjustments to your SEO tactics.