If online sales are relevant to your business, and it is for most modern businesses, then you need to make sure that you are taking every opportunity to improve your bottom line in your eStore just as you would in a brick-and-mortar shop. Here are a few suggestions that can help your eCommerce sales increase from your site.

Would You Like Fries With That?

It is called upselling, and McDonald’s has been successfully using it to increase sales for years. Why not apply the principle in the shopping cart of your eCommerce site? When someone adds an item to the cart, be sure to suggest similar items or items that other customers have bought when making the same purchase. Sometimes you just need to let a customer know that you have a related product that they will also want. For example, do not let someone buy a TV without suggesting an HDMI cable.

5-Star Product Reviews

Include snippets from positive reviews among the content on a sales page. You can rave about your own product up and down, but when someone who has actually purchased and used it says they don’t how they ever lived without it, you are far more likely to make a sale. Remember not to squelch negative reviews. Just do not put them front and center.

Creating a Sense of Urgency

One of the biggest issues that eStores face is that consumers do not feel the same stigma when leaving items in a cart and “walking out” as they would about doing so in a brick-and-mortar store. How can you fight against this trend? Create a reason for the consumer to make the purchase right now. Make sure that a customer knows that a sale is “one day only” or that you have “limited quantities available” of a certain product or size. H&M sets a great example in their on the ground stores. On your way out, you will notice that on the wall it says, “Grab it now. Tomorrow, it might be gone forever!” Give your consumers that same feeling about leaving your eCommerce site without making a purchase.