Coupons to Create ROI: Using the Right Kinds

Digital coupons can be a great way to increase online and in-store sales, especially during the holiday season. Consumers are tighter than ever with their money thanks to recent economic issues. They want to know that they are getting a bargain. How can you offer the right coupons to create ROI and increase sales figures without having to give up your revenues? Here are some coupon tips to help you reach consumers and get them to shop your brand.

First of all, you need to consider the best way to get your coupon into the hands of your customers. While paper coupons still have their place, digital coupons attract a lot of attention and are easy to distribute. You can email all of your customers, or even a partial list if the coupon only applies to a targeted group. Apps are another great way to provide coupons for in-store use, since they can easily be scanned from a smartphone. Be sure to include a coupon code for use at your online store.

Social media is becoming a more common place to offer coupons and discounts. Plus, it can get your brand a little extra attention if done properly. Give the coupons out in exchange for a ‘follow.’ You can also offer special coupons or discounts for individuals who ‘Pin,’ ‘Retweet,’ ‘Like,’ or ‘Favorite’ a post. It encourages your fans to shop your brand, and gets your company a little extra social media exposure at the same time.

Also, don’t be afraid to just advertise the coupon code on your webpage. This is one of the best ways of using coupons to create ROI as it doesn’t cost anything to send out the coupons through email. Having the code also available on the webpage ensures that people who are not on your mailing list don’t feel left out. Discounts and coupons that are good on a single item, full price items only, or that require the first item be purchased at full price all offer appealing discounts while ensuring that your company still makes money on the sale.