How to Rule Advertising: Video Content

There are two words on how to rule advertising: video content. The fact is, video content already rules the Internet. For example, just check out how many hits trending videos get on YouTube. Facebook is also now filled with video content, (and there are more than a billion users who access the social network giant each month). In fact, in the UK about 33 percent of the population now views at least one video per week.

The Internet realizes that video content is one of the big things people go online for. It’s no wonder that broadband speeds continue to grow faster and faster. 4G wireless connections mean that people are watching videos on their phones and tablets, too. Because shopping and videos are two of the major activities people pursue on their mobile devices, video ads just make sense.

Recent studies show that 50 percent of all companies now use online videos to advertise their brand. The success of such campaigns will almost certainly breed more interest in video marketing. Volkswagen, for example, topped 150 million hits on three recent videos that they released. Even small businesses have found great success in driving sales using this medium.

Of course, one of the things having a powerful effect on the business world has been how social media allows consumers and brands to interact in new ways. Engaging content, especially video content, is a great way to interact with consumers and keep them interested in your brand between purchases. Strongly authoritative content brings enthusiasts back week after week, earning ‘Likes,’ ‘pins,’ ‘shares’ and other free advertising. Funny or emotionally compelling content can take the world by storm and give your brand global exposure, practically overnight.

Is it really too much, then, to say the answer to the question, ‘How to rule advertising?’ is video content? Or, that video is the future of online advertising? In many ways, it is becoming one of the dominant campaign types in the here and now. The market for video ads is already becoming more competitive, and brands are hoping to produce the next viral video. Where does your company stand when it comes to digital video advertising?