Archive for December, 2014
Coupons to Create ROI: Using the Right Kinds
Digital coupons can be a great way to increase online and in-store sales, especially during the holiday season. Consumers are tighter than ever with their money thanks to recent economic issues. They want to know that they are getting a bargain. How can you offer the right coupons to create ROI and increase sales figures without having to give up your revenues? Here are some coupon tips to help you reach consumers and get them to shop your brand.
First of all, you need to consider the best way to get your coupon into the hands of your customers. While paper coupons still have their place, digital coupons attract a lot of attention and are easy to distribute. You can email all of your customers, or even a partial list if the coupon only applies to a targeted group. Apps are another great way to provide coupons for in-store use, since they can easily be scanned from a smartphone. Be sure to include a coupon code for use at your online store.
Social media is becoming a more common place to offer coupons and discounts. Plus, it can get your brand a little extra attention if done properly. Give the coupons out in exchange for a ‘follow.’ You can also offer special coupons or discounts for individuals who ‘Pin,’ ‘Retweet,’ ‘Like,’ or ‘Favorite’ a post. It encourages your fans to shop your brand, and gets your company a little extra social media exposure at the same time.
Also, don’t be afraid to just advertise the coupon code on your webpage. This is one of the best ways of using coupons to create ROI as it doesn’t cost anything to send out the coupons through email. Having the code also available on the webpage ensures that people who are not on your mailing list don’t feel left out. Discounts and coupons that are good on a single item, full price items only, or that require the first item be purchased at full price all offer appealing discounts while ensuring that your company still makes money on the sale.
|No comments||This entry was posted by EIC Social Media Team on December 25, 2014 at 4:30 pm, and is filed under Online Sales. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
How to Rule Advertising: Video Content
There are two words on how to rule advertising: video content. The fact is, video content already rules the Internet. For example, just check out how many hits trending videos get on YouTube. Facebook is also now filled with video content, (and there are more than a billion users who access the social network giant each month). In fact, in the UK about 33 percent of the population now views at least one video per week.
The Internet realizes that video content is one of the big things people go online for. It’s no wonder that broadband speeds continue to grow faster and faster. 4G wireless connections mean that people are watching videos on their phones and tablets, too. Because shopping and videos are two of the major activities people pursue on their mobile devices, video ads just make sense.
Recent studies show that 50 percent of all companies now use online videos to advertise their brand. The success of such campaigns will almost certainly breed more interest in video marketing. Volkswagen, for example, topped 150 million hits on three recent videos that they released. Even small businesses have found great success in driving sales using this medium.
Of course, one of the things having a powerful effect on the business world has been how social media allows consumers and brands to interact in new ways. Engaging content, especially video content, is a great way to interact with consumers and keep them interested in your brand between purchases. Strongly authoritative content brings enthusiasts back week after week, earning ‘Likes,’ ‘pins,’ ‘shares’ and other free advertising. Funny or emotionally compelling content can take the world by storm and give your brand global exposure, practically overnight.
Is it really too much, then, to say the answer to the question, ‘How to rule advertising?’ is video content? Or, that video is the future of online advertising? In many ways, it is becoming one of the dominant campaign types in the here and now. The market for video ads is already becoming more competitive, and brands are hoping to produce the next viral video. Where does your company stand when it comes to digital video advertising?
|No comments||This entry was posted by EIC Social Media Team on December 18, 2014 at 4:30 pm, and is filed under Online Advertising. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Programmatic Buying Concerns: How to Reassure Advertisers
The latest buzzword in digital marketing is ‘programmatic.’ Most just throw it around without a full concept of what it even means. Basically it refers to automatic campaign optimization including, but not limited to, real-time bidding (RTB). With that explanation out of the way, the most important programmatic buying concerns are in ad fraud. With more and more of the buying process automated, how do you keep your business from being ripped off? After all, if people are going to keep automating their media buying, it has to be safe on both ends.
Let’s start with brand reputation. Brands spend untold amounts of money to associate their company with certain ideals and values in the minds of consumers. That reputation can be affected rather quickly when a consumer sees an ad next to content that doesn’t match up with their previous perception of the brand. When this happens, it makes for very unhappy clients.
Another major issue companies are having is that their ads are showing up in places that simply cannot be viewed. Obviously, a lot of money is being wasted if more than half of all online ads appear in places that can’t be seen by a consumer. One resolution of the problem may be found by using players that only kick an ad on when it is in a position to be seen. This way an impression is not created unless the ad is actually viewable.
Of course, bots and other non-human traffic are responsible for much of the unviewed impressions that occur from minute to minute. To protect advertisers, the false impressions must be detected and the ads prevented from being triggered by the bots. This is vital in order to keep advertisers convinced that this is a legitimate way to earn return on their investment.
It is vitally important that all programmatic buying concerns are resolved. If this is to be the future of the industry, there are still bugs to be worked out before advertisers will feel, and be, safe.
|No comments||This entry was posted by EIC Social Media Team on December 11, 2014 at 4:30 pm, and is filed under Business Tech. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Facebook Ads Are Challenging Google: But Is There a New Champ?
Facebook has grown into a multi-billion dollar business because of a lot of smart business moves—many of which continue to fuel potential even after the quick startup. It’s certainly not about connecting college students anymore. It isn’t even about connecting the whole global community. Facebook has seen where the money is and they are targeting the digital advertising dollars that Google once had the majority share of. Clearly, Facebook ads are challenging Google, but can the monster machine of Facebook unseat Google from its throne of advertising dollars?
Facebook has been using ads to earn money for a long time now, but 2014 has seen a shift. The company developed Atlas to help provide targeted ads to users. They also introduced Audience Network, which is their ad network for mobile users. After all, isn’t that what people are doing on their mobile devices—checking their social networking accounts? With this shift, it’s no wonder that the cost of an ad on Facebook has already more than doubled this year.
Facebook wants to make money without having to push out so many ads that users get upset, as an upset user will search out another service to connect with loved ones, business contacts, and acquaintances. Thus, Facebook realized that the only way to increase revenue is to increase the prices of each ad. And why not? More people are using Facebook and their related services than any other networking site. The mobile advertising network, coupled with target advertising, has helped Facebook grab marketing dollars without inconveniencing its users. In fact, the average user probably has no idea what, if anything, has changed.
Google still controls nearly half of the market for mobile ads. This is a big deal considering that nearly 25 percent of digital ad spending is set aside for mobile ads. Don’t get me wrong. Google still has the high ground here, but Facebook ads are challenging Google. If anyone can dethrone the king, it’s Facebook.
|No comments||This entry was posted by EIC Social Media Team on December 4, 2014 at 4:30 pm, and is filed under Online Advertising. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|