Archive for November, 2014
Things a Successful Entrepreneur Needs: Some Basics
In order to get your business off the ground (and keep it there) there are some basic business fundamentals that you need to use. Some are simple, such as having a goal to work towards. Some are logical, like investing in needed freelancers. Some require thinking outside the box and not being afraid to be unique. And, some needs are forced upon you like learning to evolve with the business and the economy. Here are a few more things a successful entrepreneur needs.
If you don’t have a destination, then you are wandering about aimlessly. Where do you want your business to be in five years? What will it take to get there? Without a plan, even an initially successful startup will eventually fail. Goals can also include setting a figure on the ROI you want for your marketing campaigns. Don’t just throw money away in advertising by not finding out which campaigns are working for you and which aren’t.
Don’t try to do everything on your own. Take some of that capital and have professionals take care of the necessary stuff. Let a CPA handle your accounting. Hire a web designer for your website, an app designer for any apps you will be releasing, and an SEO/ASO writer to get you ranked on Google and in the app store.
It can be tempting to just try and be like successful competitors, but you’ll never catch up that way. You need to be willing to take an occasional risk and be your own company. Imagine if Apple had tried to be just like IBM or Microsoft, instead of forging their own way.
As the business and the business world keep changing, adjustments are vital. Keeping up with different strategies and other things a successful entrepreneur needs is all part of the game. With the whole world walking around on their mobile devices, new startups need to capitalize on mobile technology. This is how you can gain an advantage over competitors who are slowly making their way into the mobile market instead of diving right in.
|No comments||This entry was posted by EIC Social Media Team on November 27, 2014 at 4:30 pm, and is filed under Business Tech. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Marketing Real Estate: Up Your Online Presence
People are finally starting to buy houses again. That’s good news for real estate agents and agencies. Unfortunately, it’s a slow turn-around. There are tons of houses on the market, and still relatively few buyers. How can you attract those buyers to your listings? Here are some strategies when it comes to marketing real estate.
First of all, you have to recognize that the world has gone digital. People aren’t looking up local real estate agents in the phone book. They are searching for them on Google. People aren’t driving around town to look at the houses with ‘For Sale’ signs in the yard. They are searching online for listings in their area.
With that in mind, you need to create an online presence for yourself. That requires content. A website, a blog, and a good SEO writer are invaluable at this point because you need to provide engaging content to attract the attention you need to be successful.
Engaging content means more than just a blog, however. And an online presence is more than just a website. Having a LinkedIn profile, a Twitter account, Google+, and other business-worthy social media accounts is a great way to attract potential buyers and sellers. People are constantly on their mobile devices. They are regularly checking social media and using apps. Put this to your advantage.
Remember too that an old client isn’t a lost cause when marketing real estate. Even if they didn’t buy before, they were interested enough to contact you. Get in touch with them, even if it’s just an email with links to a few listings that might suit their needs. Don’t worry if the reason why someone walked away is because they couldn’t get a loan. It’s possible that their credit has now turned around. Don’t let it become someone else’s sale simply because you didn’t follow up. It can be a gesture as elementary as sending a holiday e-card to all of your past and current clients.
|No comments||This entry was posted by EIC Social Media Team on November 20, 2014 at 4:30 pm, and is filed under Online Advertising. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Get Old Clients Back: Some Methods
Clients slip through the crack sometimes. It isn’t that some clients aren’t important enough to keep up with. Sometimes a client just stops responding to your campaigns because they are busy with other things. They may have suffered a financial reversal, your product or service wasn’t deemed a necessity, or other things intruded into their lives and they forgot about you during the interim. However it happened, how do you get old clients back?
Let’s take a minute to discuss how you can get in touch with a former client to rekindle a past business relationship. After all, they loved your product or service at one time. That makes them easier to convince than a person who is only just hearing about your company for the first time.
First, we need to talk about the importance of special events and client relationships. An upcoming event is a great ice breaker. Give them several weeks’ notice of what you are planning, and encourage them to RSVP in order to secure a spot at the occasion. Make sure your sales team is at the event ready to rebuild a working relationship.
Try a more personal means of contact. When you haven’t been in touch for a while, an email may just not cut it. It could even be getting caught by the spam filter. Try a phone call. Let the client know personally about an upcoming promotion or opportunity. The personal touch makes someone feel important, and that goes a long way in client relationships.
Take advantage of the holiday season. Have a special promotion in store or online. Send a holiday card to former clients, and perhaps include a discount code or coupon as a gift.
We often focus so much on obtaining new leads and developing them into customers that we forget about our old contacts. Remember, these individuals have been clients before. It’s time to get old clients back and on the current client list.
|No comments||This entry was posted by EIC Social Media Team on November 13, 2014 at 4:30 pm, and is filed under Rekindling Client Relationships. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|
Too Early to Plan Holiday Shopping: Actually, It Never Is
Online shopping has changed the way that the holiday season works: now, it is never too early to plan holiday shopping strategies. People used to start shopping on Black Friday. Now they grab holiday gifts all year long (though most holiday gifts are still bought after Thanksgiving). In fact, last minute shopping may be even more popular than ever, as it seems that more and more people who don’t look for gifts throughout the year end up holding out for that final minute sale. Plus, you have to remember that mobile sales are on the rise, and marketing your holiday sales to mobile users is more important than ever before.
This means that your target audience is more fragmented and will be coming at you from more directions than in previous years. It takes additional planning to ensure that your strategies will reach the people that you need to reach and actually translate into sales. Mobile friendly shopping is a must have for pretty much every industry now. If you need to develop a mobile site, get it done before the holidays. Your email campaigns need to be targeted and should include a strong CTA to drive sales.
Again, even though Black Friday is no longer the start of holiday shopping for many, you can’t ignore it. It’s basically turned into a holiday for retailers. Some stores make up for an entire year’s worth of red in one day. It’s earned its name, so use it.
Don’t neglect the other days that have developed in Black Friday’s wake. American Express created an additional day for small businesses on Saturday. If you can’t compete with the big sales on Friday, you can dominate the local businesses the next day. Cyber Monday has become a huge day for online sales. Make sure customers who actually use the email links land on a page that drives sales.
These days it is never too early to plan holiday shopping strategies, as sales don’t end when the holidays do. After the holidays many people are looking to use gift cards they received as presents or they are looking to buy that item they were hoping for but didn’t get. There are also the ‘New Year’s Resolution’ type products that people are buying. If you have a product for this niche, be sure to capitalize quickly before they shelve these resolutions until the next January.
|No comments||This entry was posted by EIC Social Media Team on November 6, 2014 at 4:30 pm, and is filed under Holiday Shopping. Follow any responses to this post through RSS 2.0. Responses are currently closed, but you can trackback from your own site.|