Using Active Preference Ads: Targeting A Specific Audience

Selling used to be all about telling a potential buyer what a great product you have. Now we realize that a sale is a two-way street. Your customers want to have a conversation. They want you to know what they prefer, so that you can sell them exactly what they want. That’s actually good news for you. It helps you to target the right consumers by using active preference ads.

So, how do active preference ads actually work? They give you the opportunity to set up a multiple choice question for any potential consumer who sees the ad. When the potential buyer clicks a response, you learn valuable information. With just a few clicks, you will know whether this is the right consumer to target with your product. Of course, active preference isn’t the only type of ad that you can learn from. However, it does have specific advantages over other types of ads.

Imagine, for example, that your company has developed a fancy new cologne and your target audience is high-earning businessmen. It’s easy enough to find this demographic, but how do you know which of the men who see the ad are looking for cologne? An active preference ad could allow you to ask how often a man buys a new cologne, or, whether he chooses his own colognes or leaves that up to his significant other.

Data that is received in response to a campaign certainly holds value, but that is all hindsight. You have to run the campaign first and then wait to see if it’s a hit or a miss. Active preference ads let you poll the audience as they see your ad. This means the data is real-time and not stale information obtained after the fact from a campaign that may be weeks or even months old.