It has finally happened. Mobile searches now exceed ones made from personal computers. According to research estimates, the switch should have happened about four months later than it actually did. What does this mean for online marketing, though? Let’s look at some common misconceptions involving mobile searches so that you can adjust to the new age of online marketing.

Do you need a mobile website to be relevant? Not necessarily. You can have a website that is responsive to mobile devices and still get mobile search results from both Google and Bing. While responsive design has its flaws, it does save you from having to allocate resources to developing a mobile site. Of course, responsive design is very technical, so you may put just as many resources into your actual website as you would a mobile version of the site. The difference is that mobile sites may not work the same on every mobile device. Responsive websites are designed to react to any device that is used.

Here’s another misconception that you may find strange. Most people are under the impression that mobile websites adjust to some devices better than others. The fact is that your regular website may be better on many devices than the mobile version of your website. Sometimes a mobile website only gives consumers a stripped down version of the site, removing certain features or pages that may have been relevant to the user’s reason for visiting the page. On the other hand, most mobile devices will be able to view nearly all of your standard website’s features.

Many consumers assume that cookies are a big part of mobile use, but cookies are primarily a desktop service. Most mobile devices are not as easily tracked as desktops are. There’s really no mobile equivalent to cookies at this time, and that can prove frustrating to marketers who are used to having data from cookies to use in developing marketing strategies. While these changes will prove to be a challenge for marketers, it is still an exciting trend to see the shift in searches to mobile devices.