Archive for August, 2013
Some people believe that they can start up a WordPress site, write articles and sit back waiting for the clicks to come through. It’s a nice dream, but the reality is that it requires a little more work than that. How can you optimize your WordPress site for web search results? Here are a few suggestions.
Since Google is the giant of search engines, they should know SEO better than anyone. That’s why when Google recommends using a sitemap, it really should be taken as gospel. According to the search engine mogul, a sitemap makes it easier for the algorithm to locate your pages when a search is performed. It’s a particularly vital feature for new start-up sites, since there are not enough backlinks to rank naturally yet.
Both WordPress and Google have programs designed to help you create a sitemap if you are unsure of your ability to do it on your own. Before long, you will have an index of all of the pages you want visible to search engines, and in turn you should get greater visibility right from the get go.
Be sure to tag posts on your blog properly and to use categories. First of all, this will attract more attention to your site. Second, it will help keep people there. If a viewer can’t figure out how to navigate to the information they want from your site, they will get it from someone else. Use of tags and categories makes your site more user friendly, and it adds some SEO bonus points.
You may be a true believer in Facebook and the importance of likes, but completely hate the whole +1 thing on Google. The problem is, those pluses come from Google, and that gives them extra weight. It makes sense if you think about it. So don’t provide links on your site for Facebook and Twitter users to share, yet leave out Google+ users due to personal preference. It doesn’t take long, and you want the extra boost.
|No comments||This entry was posted by EIC Social Media Team on August 26, 2013 at 3:58 pm, and is filed under SEO. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|
Tablets and smartphones are becoming ubiquitous, with nearly half of shoppers having a smartphone and a quarter having a tablet. That’s a big market that needs to be tapped into. It won’t be long before the number of hits that sites get from mobile devices exceeds the visits from laptop computers. More people now check their email on their mobile devices than from their desktop computer at home. Shopping from mobile devices has also become second nature to many. So how can you hit it big with mobile spenders? Here are a few hints.
Mobile devices are not just another technological toy. They’ve become an integral part of our lives and culture. Most people can’t make it 15 minutes into the day without checking their phone to see what they missed while they slept. So how do you get a mobile user to notice you? Make sure you show up in their alerts. Whether it is a tweet or a Facebook post, grab a second of their time when they steal a peek at their phone during the day.
The more interactive your website or app is, the more likely a consumer is to spend time on it. That’s what studies are showing. We spend so much time on our mobile devices that we want all the interactions to occur on our terms. Let the shopper decide how to sort your products. Create an app that they can scan in-store that gives them rewards. No one should have to have a print coupon anymore unless they want to.
Another key is to design your website for mobile use. You should also have an app that works across various mobile operating systems. All of your mobile promotion has to be consistent when friends refer each other to your site or app. Be sure to keep everything simple, especially payment. Accepting PayPal is a great way to attract the attention of the mobile generation.
|No comments||This entry was posted by EIC Social Media Team on August 19, 2013 at 3:30 pm, and is filed under Smartphones and Apps, Tablets and Apps. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|
People very often use the terms strategy and tactics interchangeably, but these are two different, important aspects of a marketing paradigm. For example, your strategy for a game of chess may involve taking your opponent’s queen early and then overwhelming the rest of his pieces. One of your tactics would then have to involve either attacking the queen or drawing it out so that the piece becomes more vulnerable. Likewise, your marketing team needs a strategy, but there also have to be tactics involved to accomplish whatever the end game of the strategy is.
It all starts with selecting the goals of a marketing campaign. Are you looking to take things mobile? If you haven’t already, that is pretty much a necessity. The strategy then may be to engage consumers on various levels using social media, apps and mobile content. Once you have a strategy in place, your tactics then can be developed. How will you interact with social media users? What will your app allow customers to do? What kind of mobile content will best improve brand awareness?
In a battle, the goal is usually, of course, victory. A strategy is used to determine the playing field. Where will troops line up? How will supplies be brought in? You can picture generals pushing pieces around on a giant map. Tactics then are decided on the battlefield by commanders. A distraction may draw fire to an area that simply needs to be held rather than advanced. Thus another squad has more freedom to press forward to an advantageous position.
In marketing, your end game is sales. Strategies involve things like brand awareness, consumer engagement and acquiring feedback. Tactics may involve use of mobile videos, honest product reviews and responding to tweets and Facebook posts promptly.
In the end, strategies and tactics are just words, and your marketing team may be developing both without knowing the difference. But if you want an organized attack front and, really, mobile marketing is a battle for people’s attention, then teaching the difference between strategies and tactics is a great way to marshal the troops.
|No comments||This entry was posted by EIC Social Media Team on August 12, 2013 at 3:10 pm, and is filed under Marketing Strategies. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|
The announcement of iOS 7 has marketers wondering about the impact it will have. There are literally dozens of new features slated for the update, and there may be more announced before we see it. What are the changes all about? Apple isn’t just trying to introduce a prettier version of an old operating system. This OS was clearly designed with mobile applications in mind. The result is that Apple is looking to take our use of mobile devices to the next level and integrate them with every aspect of daily life. Let’s consider how a few of these changes may affect mobile marketing strategies.
It seems like Apple is aiming to make their OS fade into the background to give you a more interactive experience. Borderless frames draw a person in, while vibrant colors hold the eye. Gestures to handle common activities are more natural, and those who have beta tested the OS felt themselves just virtually drift into the device they were using.
What is the marketing implication of this? Marketers will now need to engage their audience on a new level. Apple is drawing the individual in, so don’t produce something that will pull them back out of the immersive experience. This is one of the core values of iOS 7: to make the device disappear and just feel like you are interacting on a more natural level.
Just like we get frustrated waiting in line for more than two minutes at a fast food establishment, we expect instant gratification from our mobile devices. iOS 7 is designed to grab backgrounds and perform other tasks to speed up the user’s experience. So again, it now falls into the lap of marketers to keep that experience going. Real time updates of application data, and apps that work fast without crashing are going to be the keys to maintaining the experience for users.
It is vital to tailor a user’s experience to their needs. Managing the release of new apps to consumers is becoming one of the most important functions of mobile marketing, and Apple is poised to make it even more vital with this new OS.
Use of multiple screens is another area that Apple has focused on with the new OS. This is a more and more commonplace practice in both the business and recreation worlds. Marketers need to take advantage of the use of multiple screens to place targeted ads in the right location to catch the attention of people without being obstructive.
Apple is giving people what they want, and they are delivering it quickly. Marketers need to learn to do the same, and then step aside to allow the user the opportunity to enjoy what they are offering.
|No comments||This entry was posted by EIC Social Media Team on August 5, 2013 at 3:07 pm, and is filed under Smartphones and Apps, Tablets and Apps. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|