Archive for June, 2013
Measuring stats is vital to any marketer – the same is true when it comes to marketing on Facebook. The problem is that it may seem virtually impossible to sift through the morass of data coming from the social networking giant.
With this in mind, we want to suggest a few statistics that should stand out above the rest to you. Much of the data can be easily skewed, but these numbers should give you an accurate picture of how your page is doing.
Try examining your fan reach. This is important because it shows you the number of direct views your page is getting from fans. It leaves out fluff such as when a fan’s friend makes a comment on their share – this will help you to see your legit regular audience numbers. This is a good gauge as to how interesting your content actually is to viewers, as it shows who you’re bringing back over and over again.
Now let’s talk about overall reach. This no longer takes into account fans alone, but it also includes anyone who has seen a post (other than friends of fans). This lets you know how many people have actually seen the content you’ve posted. This is a good way to determine how easily visible your content is to potential viewers or new fans.
Of course you want people to do more than just look at your page – interaction is important. Thus the engagement level is also important. Engagement reveals to you the number of viewers that have actually clicked somewhere on the page, made a comment, liked someone else’s comment, or perhaps viewed a video on the page. Now you know whether or not your content is moving viewers to action.
This goes hand in hand with CTR. Clickthrough Rates show you how many people have not merely interacted with the page but have specifically clicked links, videos or photos. This is probably the number one means by which you can ascertain whether or not your viewers like your content. If they aren’t clicking, you need to do something else to get their attention.
|No comments||This entry was posted by EIC Social Media Team on June 24, 2013 at 4:00 pm, and is filed under Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|
In the United States, Internet use seems nearly all-pervasive. There are still a few bucking against the technology boom, but that number continues to fall. It has been estimated that over three quarters of the population use the Internet on at least a monthly basis – but the younger generations are definitely taking the lead.
Let’s look at Gen X, for example. These are folks who were born from 1965-1980. Nearly 9 out of 10 in this group use the Internet, and an even higher percentage have cell phones. Over 60% of Gen X use smartphones, and even more are using their phones to access the Internet. Yes, Gen X is using more than 30% of the smartphones in the US!
Social media is hot for Generation X – nearly three quarters of the generation use social media and almost two thirds are on Facebook alone. Twitter is one of the least used services for this generation, but there is still an increase expected. Digital video is very popular amongst Gen X, with more than three quarters of this population streaming or downloading video content.
Next, we have our Millennials (those born 1981-2000). With just slightly fewer mobile and smartphone users, this generation still manages to top the social media charts. They make up more than half of the users on Twitter, and also have the highest rate of Facebook usage. Digital video use is also sky high with around 40% of all digital videos watched by Millennials.
Stepping back, we have the baby boomers who were born between 1946 and 1964. About 80% of the baby boomer generation use mobile phones, translating into nearly 60 million people. They may not take to social networks like younger users, but more than half of them are still present on social media. They also make up about 20 percent of the digital video viewing audience.
These figures help online marketers know who is most likely to be seeing their ads on social sites and in digital videos.
|No comments||This entry was posted by EIC Social Media Team on June 17, 2013 at 4:00 pm, and is filed under Digital Advertising, Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|
How does your brain work out the problem of turning letters on a page into words? Researchers are one step closer to understanding the phenomenon, and the results may be of great use in assisting those with conditions like dyslexia, as well as yielding a greater understanding as to what is involved in the process of reading in general.
There are two keys to successfully understanding a written word – the first is recognizing each individual letter, and the next is recognizing the positions of the letters. Thus we see ATE and TEA as two different words, despite being made up of the same three letters. Why then do readers sometimes seem to deal just fine with some letters being out of order?
This is what researchers hoped to discover, as the fact is that it seems to depend on which letters are out of order. Standard psychological tests included flashing mixed-up words to see which errors would make the word unrecognizable, and which ones the brain could overcome with relative ease. Current research however has taken this test to the next level and performed even more significant switcharoos.
Previous tests were limited because if the first letter was moved the word could often be confused for similar words that started with the new first letter, but further research reveals the brain may still recognize the correct word even with this more significant jumbling. Thus it is hoped that the new test will be able to reveal how the brain identifies individual words. It is also geared towards identifying whether or not this process is impacted by the skill of the reader. Does a stronger reader actually decode the words differently?
The answers to these questions may reveal why reading seems to come far easier to some than it does to others. A potential result of such research may include the development of better methods to help those with difficulty reading overcome such issues.
|No comments||This entry was posted by EIC Social Media Team on June 10, 2013 at 4:00 pm, and is filed under Content, Internet Research. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|
Let’s examine 5 different ways in which the price of products or services can be determined. We’ll consider factors that will also determine the best option for your specific business to use. Each has its own set of pros and cons. Here are a few things you’ll need to know in order to make a decision.
If you’re sitting on top of the market for a product, then you can sell it at a premium. Obviously this is a desirable position to be in – the problem is that unless your product or service has little competition, this is generally not a good starting point. If your competitors have been selling the product or service for a longer time then you will likely have to match the prices they have set.
Does this mean you should bargain price your product to undercut the competition? While this may get you some quick sales, you don’t want to immediately establish your product or service as being at the bottom of the industry totem pole. If you can provide better quality at the same price as your competitors, customers will recognize your product or service as having the greatest value despite a notable price difference.
What about something in between? For example, you may want to completely ignore your competition and just look at your costs. You want to make some money on your product right from the beginning, so you can simply set the margin of profit however you like. The problem here lies in building a customer base. Sometimes it’s better to just break even early on to ensure that you draw in new customers. Once your brand has built its reputation you can command a higher price – but that is difficult to do during a new startup.
Be sure to consider all factors in the ownership cost of a product. When a person buys your product, how much more money will they then have to sink into maintaining it, insuring it and operating it? If the answer is a very small number, you have a limited range in which you can set your price. If most of the product’s cost will be experienced after the initial purchase, individuals may not care how much they have to shell out up front. They are already expecting ongoing expenses, and a lower price may not even result in more purchases.
Try to get inside the mind of your consumer. Ask how much they are willing to spend on a particular product or service. Charging a rate that is competitive is always a good approach. Find out what people have paid for your product or service in the past, and see what your competition offers as deals.
Since every business, product and service is at least a little different, the pros and cons of each of these pricing modules will have to be considered. What works for one company may not work for another. Even different products within the same company may call for different pricing methods.
|No comments||This entry was posted by EIC Social Media Team on June 3, 2013 at 4:00 pm, and is filed under Startup Research. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|