Archive for May, 2013
We’ve all done it – you try to start up a Youtube video and get an ad. You don’t even watch the video. You watch the countdown until when you can click ‘Skip’ and get to what you came for. So how can you make a video that catches the attention of a viewer who’s anxiously anticipating something else? Here are some tips to keep your video from getting skipped.
The first thing you need to do is to decide why you are making the video in the first place, and who it is for – so you will then know how to make your video appeal to them. Here are a few examples.
Are you trying to sell something? If so, what is your intended market? Let them know why your product is worth purchasing. Validate any claims that you make as quickly as possible. Wrapping everything up in a neat little package is the best way to ensure people click on your link, and that’s the first step to making the sale.
Perhaps you are trying to raise brand awareness – are you succeeding in doing so by explaining how your product or service works? Be entertaining – it’s tough to turn off an ad that catches your attention with zany antics. Now you want to know what it’s about, so you give the video a few extra seconds to make a pitch.
To keep your audience’s attention, you need to explain what benefit they will get from your product or service. You need to understand what your audience already knows, so that you can immediately hit them with something new. Alternatively, play off the fact that people love to hear stories – tell one that reveals what kind of company you are. This will keep a viewer’s attention and send them a message they’ll associate with your business for years to come.
What if your goal is to raise some cash? Who are you soliciting for funds, and what will they want to know before they decide to make an investment? Create a mini-documentary that explains why their funds will be so vital to your cause. You need to instill a sense of urgency in the viewer alongside gaining credibility.
By sticking to these simple guidelines you can create videos worth the money you put into them, because they’ll get viewed and give you the desired results.
|No comments||This entry was posted by EIC Social Media Team on May 20, 2013 at 4:00 pm, and is filed under Digital Advertising. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|
Many social media sites like Twitter and Instagram make use of the hashtag in order to connect users. Posts include a tag that uses the hash sign (#), and a keyword (for example, #marketing) – this helps organize posts for users. You can now search for the word ‘marketing’ to find a post with the #marketing hashtag, or you can click on the hashtag to find other posts with the same tag.
This is not an especially new method of social connection. Twitter has been using the hashtag now since 2007. Trends are often determined simply by the hashtags being used the most. Hashtags are no longer Twitter exclusive, however. Other sites like Pinterest and Google+ have gotten on board, and rumor is that Facebook (which acquired the hashtag using Instagram last year) will be jumping on the bandwagon soon too. So how do you use hashtags correctly? Here are some basic guidelines.
If you get involved with a community, use hashtags that others in that community use to connect with each other. For example, writers should be using the #amwriting hashtag. The writing community uses this to connect with fellow authors, and publishers look for this tag too.
Hashtags are also a great way to get responses – Fiverr.com recently encouraged their users to post pictures of their workspace to Instagram, and to use the tag #hifiverr. This allowed the staff to easily find all of the pictures and repost their favorites.
Don’t put a hashtag on #every #single #word in your messages – this can just become annoying, and it doesn’t really accomplish anything! Also, don’t #hashtaganentirerandomphrase. As a general rule, no one will ever search for that term. If you are the only person on the planet who uses that hashtag, it will make it virtually impossible to find. Phrases are OK, but they have to be ones that are already commonly tagged.
Punctuation breaks up a tag! #Don’t will just show up as #Don with an apostrophe and the letter ‘t’ after it. Keep that in mind when tagging a phrase like #dontstopmenow (an unlikely tag to use, unless you were actually referring to the Queen song for some reason).
Hashtags are a great way to meet new followers and get involved in conversations – just remember, the key is to use them effectively to meet people who are actually interested in your business, and find conversations that are relevant to your industry.
|No comments||This entry was posted by EIC Social Media Team on May 13, 2013 at 4:00 pm, and is filed under Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|
One of the biggest mistakes that social marketers make is thinking they have to flood their followers with a constant barrage of tweets, posts and media. Of course, your social media needs to be active in order for anyone to want to be a part of it, but if you find yourself talking more than listening there may be a problem. Being social is about having conversations and building relationships – if you’re doing most of the talking you’re not accomplishing that goal.
Listening to social media means a lot more than just reading – yes, you have to read tweets and comments, but you also have to observe trends and keywords. Don’t just pay attention to what people are saying about your company, but observe comments on your competition too. See what people prefer about them as well as what they dislike.
Be sure to have someone assigned to check your social media sites regularly, delete spam, and respond to legitimate messages. On Twitter, search for relevant keywords and see what comes up – maybe you can find some new hashtags you should be using on your posts to reach more new potential customers.
If there are pages on Google+ and Facebook that are relevant to your business, go ahead and follow them. Also, be sure to look for bloggers who may do product reviews in your field. Has anyone reviewed or commented on your product or service? What are they saying about your competitors?
There are also a growing number of programs out there that will help you track keywords and compile data for multiple social media platforms. When using social media, don’t just promote your product or service – listen to what other people are saying and interact. After all, that is what it means to be social.
|No comments||This entry was posted by EIC Social Media Team on May 6, 2013 at 2:58 pm, and is filed under Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|