Men and women do not just take social settings differently in person – this is also an online phenomenon. A recently conducted study shows the differences in how the sexes approach their online relationships. The published paper revealed that many of these differences fall right in line with the way in which men and women treat people offline.

Statistically women have a greater number of people that they communicate with regularly – they also take part in more financial opportunities via social networking. Women tend to stick together online (kind of like how they like to go to the restroom together, and dance together in clubs), and also have more positive interactions. Their online behavior is not as risky, indicating that they like to keep things calm and peaceful online.

What about men? They seek out communication with the most popular individuals, perhaps to attain status. While women seem to friend back just about anyone, men are much more likely to befriend women online – in fact male interaction online tends to lean heavily female, while women tend to stick together but have a “healthier balance.”

The primary way in which the research team gathered data was through multiplayer games online – these games provide a forum for social interaction to be observed. But how could they really know which players were male and which were female? They did take into account the fact that some people may choose to portray themselves as being of the opposite sex when online, thus a 15% leeway was provided for in the study.

This study has the potential to be very useful in the marketing field – the same research team are becoming known for their use of internet gaming as a venue for studying human interaction, and many are looking forward to what their next project will reveal.