Archive for January, 2013
A decade ago, if you had suggested that the majority of people would be sharing every boring detail of their lives, often publicly on the Internet, you might well have been laughed at. The fact is however that billions of people are updating their Facebook status, posting on Twitter, and uploading pictures of their lunch to Instagram every single day.
Social media is going to be the focus of marketing trends this year. To be ahead of the game and find those individuals that you want to market to, it is necessary to go through the morass of social networking data. You need a way to monitor which videos are hot on YouTube, which hashtags are popular on Twitter and Instagram, and which posts are getting the most likes on Facebook.
This may involve some expensive software tools, but if you are going to engage your audience you need to know where their minds are at right now, especially as trends change from week to week, sometimes daily or even hourly.
When it comes to social media, banner clicks are usually low – they are considered an annoyance to users who are trying to focus on real content, so how do you market to this crowd? You are going to need to create some genuine content, and have legitimate offers available to draw the attention of someone who’s just dropping in to check on their friends and associates – you need to learn what works on each particular site.
Marketing is also about finding people with an audience – one video blogger may have a tremendous following on YouTube, but very few Twitter or Instagram followers. Another socialite may be hot on Pinterest, but behind on their actual blog site. What this ultimately means is that finding different audiences across a number of social media sites will help you to improve your market.
Finally, you need to be able to prove that there are tangible results from what you are doing – if you can prove that your social marketing is resulting in unique hits, you have a marketing plan that will be desirable to businesses. Marketing is about reaching people – and social networking is where people will be in 2013.
|No comments||This entry was posted by EIC Social Media Team on January 28, 2013 at 6:57 pm, and is filed under Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|
When it comes to search engine optimization, everyone seems to have their own ideas about how to make a business thrive. But let’s consider a few myths and discover the truth about SEO.
The first myth is that rank is everything. The fact is, conversion is where the real importance lies. If you rank number one for a keyword that converts two percent of the time, but are sixth behind five of your biggest competitors on a keyword that converts eight percent of the time, then you are at a serious disadvantage. In this situation, more time has to be spent researching the proper keywords before concentrating on ranking. This brings us to our second myth.
Another myth is that you can just maintain a high ranking on your current keywords and stay on top. Research is necessary. If you want to have your SEO matter, you need to update your research data. That means either having someone to handle your SEO, or using an SEO software package to watch current trends.
The idea that you can ignore social media on behalf of backlinks is also a myth. The fact is that it matters if something is getting liked on Facebook, plussed on Google, retweeted on Twitter, or viewed on YouTube. In fact, many of these sites release annual lists of the hottest trends in various fields. The importance of this cannot be ignored when it comes to digital marketing.
The idea that whatever technology you already use for SEO is enough is another myth. That’s like saying modern retail businesses can thrive without keeping up with the latest technology like creating apps for phones and tablets, and utilizing advertising tools like NFC. The truth is that technology (or lack there of) says a lot about your business. You need to stay ahead of keywords, social signals, website traffic analysis, backlinking, and rankings. It can’t be done with old tech.
Finally, it is time to break away form the idea that monthly SEO data is enough. Weekly is becoming the norm and daily is really what you need to give you a leg up.
|No comments||This entry was posted by EIC Social Media Team on January 21, 2013 at 4:00 pm, and is filed under SEO. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|
We use our phones for everything nowadays. It isn’t just a phone or even an instant messaging device. We surf the web, use it as a mobile gaming system, shop on our phones, watch videos, and more. People on average spend hours each day on their phones.
Research has shown the degree to which mobile advertising and shopping are affecting the general population. Over half of people surveyed have purchased an item using their phone in the last half of a year. I know I certainly have. Just as many people were shown to have used their phone to compare prices while shopping. I frequently use a barcode scanner to check prices online before purchasing an item at the store that isn’t an emergency.
Surprisingly, nearly half of people admit to having clicked on an ad that they see on their mobile phone. Or maybe that isn’t so surprising since ads are generally tailored to a mobile phone users’ interests. Also, over a third of people have used their mobile device to make an in-store payment. My roommate only ever pays for his coffee from an app that keeps track of his rewards and discounts automatically.
Adults from the ages of 18 to 34 are in what is being referred to as “Generation C.” And the generation is connected. Nearly four fifths surveyed revealed that many of their online purchases made from their phones are based off of recommendations that they have received. I know the last game that I bought came as a recommendation from my brother.
As the cell phone revolution continues to move ahead full swing (and don’t forget tablets), it would not be surprising to learn that many new ways are being developed to interact with this generation and tap the growing market. Marketers are already using data that has been gathered to work on the next generation of mobile advertising.
|No comments||This entry was posted by EIC Social Media Team on January 14, 2013 at 4:00 pm, and is filed under Smartphones and Apps. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|
Whether you are running an SEO agency or are part of an in house team, there are a number of things about search engine optimization that you need to know. What are some basic SEO truths that need to be abided by to get ahead? Here are a few.
You must have a strategy for marketing your content. Without marketing, all the backlinking in the world won’t help you stay on top. Don’t get me wrong, backlinks aren’t useless. When it comes to the industry your client is involved in or directories that are specifically important locally, you want to be well connected. However, unless you want your links to just look like spam, you need unique, new, and relevant content on a continuous basis. Whether it is a blog, a news release, or a research paper, having fresh content link back to your site in a natural way will help you to stay ahead in the long term and not just for a few months until the Google algorithm catches up to you.
Don’t waste your time with lengthy reports. Reports are important to decision makers, but if they have hired you, whether in-house or from the outside to do their SEO work, you are being trusted with getting the job done. Spend your time on that. The reports don’t have to look pretty. It won’t mean anything to most people anyway, and the ones who understand it won’t care if it is fancy or plain.
Google may seem ubiquitous, but there is more to SEO. Other sites like Pinterest, Twitter, and Facebook are important and require a company to be present for building reputation. Your keywords should give you the same results on social media sites that they get you on Google.
Remember to work from the ground up. Follow 5 basic steps to the best SEO possible. You start with a good technical foundation. Then it is time for keyword research. The marketing plan for your content is the next, and most important, part of the pyramid. After that you need to socialize. Get on those social networking sites. Finally, go back and rework each step of the process to make necessary improvements, and repeat as needed.
If you stick to these simple processes, you will greatly improve the quality of your SEO.
|No comments||This entry was posted by EIC Social Media Team on January 7, 2013 at 2:37 pm, and is filed under SEO. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|