Archive for August, 2012
If you have ever cared for a puppy, kitten, or other cute infant animal then you know the effect it has on a person. The little fuzzy thing absorbs your existence. You stare into it’s eyes, feed it, coddle it, watch it explore and play. It quickly worms its way into your heart. We spend tons of cash on making sure our little pets grow up healthy and have all their shots. You desire to keep it safe.
So why do helpless critters have this sort of control over us and how we’re willing to spend out time and money? Why don’t ugly animals have the same effect on us? Most Americans won’t even bat an eye at running over a possum—because they just aren’t cute. Think about babies though. If babies weren’t so adorable would selfish humans be willing to turn our lives upside down for years to raise a child? Would we get out of bed when they cried in the middle of the night? Would we change their diapers and not get upset when they puke on us? Cuteness is a survival tactic.
As far back as 1949, a zoologist purported the idea that babies have just the right features to inspire us to care for them. Things like a tiny nose, eyes that take up a large portion of the face, and bobble head doll proportioned craniums drive us wild. We just can’t help ourselves. Whether you believe it’s clever design, or a convenient accident, cute babies help the species survive.
This makes sense with human babies, but why do we feel the need to take care of animal babies as well? Many animal babies have the same physical formula. Their heads are too big for their bodies. They have cute little noses. Their eyes appear huge.
WWF and other animal protection organizations capitalize on this. Their symbol for years has been a panda with its great big eyes, tiny nose, and enormous head. People throw all kinds of money at organizations like this.
The Japanese have capitalized on this as well. Cute animated girls with eyes that take up most of their faces just adore viewers. Exaggerated head size and miniscule noses cap off the cuteness trifecta and make these cartoons irresistible to boys and girls alike. Hello Kitty products bring in a fortune in sales.
Of course, the cuteness doesn’t last forever. The cutest baby can become the ugliest adult, and adorable baby pets can become an aggravating headache once all the proportions balance out. But cuteness gets us to give up our time and other resources until the little cuties are old enough to fend for their not so cute adult selves.
|No comments||This entry was posted by EIC Social Media Team on August 31, 2012 at 2:48 pm, and is filed under Branding. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|
What if your little one could have her own email address, safe from scams and spams? Maily, a free iPad app, gives your kids their first email address, controlled and monitored by you. Now your children from the age of four can connect to any family member or friend with the touch of a picture.
The creators of Maily, Raphael Halberthal and Tom Galle, came up with the inspiration behind Maily when they were watching some young children use technologies such as iPads and smartphones. They were astonished at how easily the technology came to the kids, and they realized that no one had yet invented a safe and easy way of communication for kids to use. They began testing and developing Maily, with an eye on what an email application for a child as young as four needed to be. Tom and Raphael say that the process was exhausting and long, but throughout the developmental stages they continuously received emails from kids offering encouragement. The creators say they were amazed at children’s level of understanding of the entire email concept, including receiving or sending emails. The finished product, Maily, offers kids a fun, safe and secure way to stay in touch with family and friends.
With Maily, kids can get five fun tools to spruce up their messages and backgrounds: paint brushes, pencils, stamps, backgrounds and photos. Children can easily use the pop-up menu to access these fun accessories. Kids can use the pencils to write their messages using their fingers while the paint brushes and stamps can be used to let their imaginations go wild. There is a large variety of backgrounds for your child to choose from, including over 30 themed stamps like dogs, planes, space rocket backgrounds, and even paper effects. Kids will be able to design their own kid-themed backgrounds for their messages using these fun tools. Maily also works with the iPad camera to allow kids to insert their own pictures into their messages.
Parents control who their child contacts with their new email, and how they do it. Kids are limited to sending and receiving messages from parent approved contacts, and an email can be sent to the parent that includes a copy of the child’s messages for approval before being sent or received by Maily.
Using the email app is simple: your child taps the picture of the recipient; the email will automatically be addressed to the recipient using whatever name you have chosen, such as Grandma or PopPop. The child writes his message and sends it to the recipient, who receives it in their normal inbox. When replying, the recipient uses the Maily dashboard to choose kid friendly backgrounds and animations to add to their messages, which are then sent back to your child’s Maily address.
Currently Maily can be downloaded for free, but it is possible that future versions of the app will come with a virtual store for parents to purchase new tools and features for their child’s Maily account, like sound, video, new brushes, and even a second account. Maily may also have, in the future, some selective ads that would only be seen by the parents on their Maily dashboard.
Fun, easy to use email for kids—Maily offers children the coolest email features in a setting secure enough to make parents happy, too.
|No comments||This entry was posted by EIC Social Media Team on August 14, 2012 at 7:09 pm, and is filed under Technology in Society. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|
Whenever a medical question arises, most people will automatically turn to Google to try and find the answer. However, there is a much better alternative, according to California based health startup, HealthTap.
Last year the Palo Alto company created a platform which connected over 12,000 doctors throughout the United States that were ready and willing to provide written answers to questions about medical issues at no cost. This network of medical professionals is available online or via a mobile app.
CEO and co-founder of HealthTap, Ron Gutman, explained that with the significant updates to the service announced recently, including the ability to pay a small fee to privately message a specific specialist, they were “bringing the house call back.”
Ron Gutman has been involved in the consumer health industry for a number of years in a variety of roles. As a graduate student he was responsible for a health and well-bring program for employees being implemented by his university. He also has prior experience as CEO and founder of Wellsphere, a health 2.0 site.
Gutman has long since understood that health care is moving to mobile devices and the internet. People want the convenience of consulting with a real person wherever they are, from the home to the coffee shop. He said that HealthTap’s aim is to be the go-to source for immediately available and reliable health information, and to do this through real doctors and specialists.
“DocScore” helps find the right doctor
The significant changes being made to the system mean app users can search 112 medical specialists, filtering by speciality, availability and location if they wish. For a charge of $9.99 they can then send a targeted and secure private message to the specialist of their choice, including the ability to attach images, lab tests, and any other information they wish to send so the doctor has the fullest picture possible of the patient’s condition.
The advantage of the new feature for the specialists is the ability to offer promo codes for new and existing patients.
Users also retain the free option of putting their question to the general network of doctors to find an answer if they don’t wish to pay.
With research showing the average co-pay to be $29, following a wait of 20 days according to a 2009 survey of family physicians, HealthTap’s service looks to be a very attractive alternative to a traditional visit to the doctor’s office.
Medical Information is HealthTap’s realm, not online medicine
Providing better access to quality health information is the main intention of HealthTap according to Ron Gutman. The network of doctors do not diagnose conditions, nor do they prescribe medication through the system, unlike the Ring-a-doc service. This approach should allay the concerns of doctors about liability issues, as well as enable the service to operate in every state.
As well as the new private messaging feature, let’s look at a few of the other new features that are available:
– The “DocScore” is essentially a ranking algorithm assigned by HealthTap. It’s primarily based on information about the doctor that’s publicly available, such as which medical school they attended, how many years they’ve been in practice, and their residency. Other data points, as well as reviews by their fellow doctors, are taken into consideration. The review system is implemented by way of feedback from other doctors whenever one of them responds to the questions of anonymous patients.
– Users are now able to follow doctors, so they can easily see future comments made by them. This enables patients to keep up with relevant information concerning their issues and/or any other topics they’re interested in.
– HealthTap now provides a secure digital health file, enabling users to store documents like test results, vaccination, and other records, even if the information was not actually exchanged between them and one of the doctors.
|No comments||This entry was posted by EIC Social Media Team on August 12, 2012 at 4:15 pm, and is filed under Technology in Society. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|