Pinterest: the new social media for your business!
One social media has grabbed the attention of web-users recently and it is certainly not Facebook or twitter, this social media is Pinterest.
For people who don’t know, Pinterest is a virtual pinboard that allows you to organize and share all sort of things you find on the web. Most people use pinboards to plan events, hobbies and share their interests. The more popular pins are about food or drink, home decoration, wedding, beauty. You can also see pinboards created by other people and get some inspirations from them.
It is clear that the number of users is not as high as the two previously mentioned social networks, but it is climbing very fast. Indeed, Pinterest has nearly five millions users and more than 1.4 million users visit the social media per day, spending a lot of time on it to share photos, looking other pinboards to find some creative ideas.
According to surveys, Pinterest drove larger traffic than YouTube, Google plus or LinkedIn, which is very impressive for a new social media that has just been released since March 2010. It seems like this social media gained traction with female groups, but most recently we discovered that it also interesting to businesses. Companies have always revolved around Facebook and twitter thinking they were the only social media to bring them success, but it turns out that Pinterest can offer better chances.
According to the social commerce survey by Steelhouse, Pinterest users are 79 percent more likely to purchase products they saw on pinboards than products Facebook users see on their newsfeeds. It seems like looking at a pinboard is like being in a supermarket surrounded by different products while we look for items we want to buy and then with one click we are purchasing what we saw there.
In this same survey, 33 percent of Facebook users responded that Facebook affected their online shopping habits and only purchased a product after seeing it on a Facebook ad or friend’s wall, while 59 percent of Pinterest users responded that Pinterest affected their online shopping habits and purchased after seeing it on other pinboards.
So this social media has to be taken into account and considered very careful because it could be the future social media. For brands that are starting to incorporate these media into their social strategy here are 10 tips you should be more familiar with in regards to Pinterest boosting your business:
- When you set up an account, use your business name as your username
- Add a paragraph about your company and what you’re interested in to the “About” section on your Pinterest profile. It will be a way that users could find out more about you. Don’t forget to put the link of your website on your profile.
- Use the logo of your company
- Have a look on other pinboards; try to find a creative idea for yours
- Like Facebook: like statuses, comments, and tag people in your pictures.
- Spend a lot of time on it, even more than you do for any social network. Pinterest requires an investment in time because you have to build relationships with those who are known for quality “pins” at the site and you must pin and re-pin to get more visibility. When people get to know you and your business, they will be more likely to post about your product or services you offer.
- Try to keep your pinboard simple. Make it clean, elegant and ordered in order to better catch the attention of the audience.
- Create a board per season or daily theme. This usually leads to repeat visitors on your boards.
- Follow the big pinners. It is a good way to gain attention by following big names on Pinterest.
- Understand what your audience wants; learn who they are and how they want to communicate with you in order to know which kind of product or services they will be interested in.
- When you pin an image, add a description under it. Try to write a catchy description as it will be repinned by the Pinterest world.
- Add prices to your pins if you want to create your own Pinterest shop. To add a price to a pin, type the $ symbol followed by and item’s price in the pin’s description.
- Pin videos! Pinterest has a special section just for pinned videos. Use this section to sell yourself. Post videos about your company and what kind of services or products you provide.
|No comments||This entry was posted by EIC Social Media Team on June 11, 2012 at 7:28 pm, and is filed under Usability. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|