Archive for June, 2012
Are you one of those people that have different social media accounts that can sometimes be too overwhelming to check? If you answered yes, then this is the blog for you!
Many people/business have various Twitter, Facebook, YouTube, Linkedin, FourSquare, and other accounts for their business or personal use. With so many accounts for a business or a person to take on, it can get very frustrating. To solve this problem I want to introduce Social Media Platforms. Platforms are designed to take on multiple social media sites combined in one easy website or app.
These platform sites give people the opportunity to not only check different sites in one, but also cut the time in switching from one site to the next. The top 5 social media platforms that are well known to use are:
- Flipboard is a beautifully designed app that is best to use on an iPad, iPhone, iPod touch, or even an Android. This app gives a new meaning to multiple tasking.
With a magazine outline, countless layouts of content, and a smooth interface, this app is one of the best to manage for numerous accounts.
And the best part about this app is that it is free for users!
- Glossi is a more visually appealing website that fits more to a person’s style. The website is amazing and well-executed to make sure people are integrated by their layout, which a person can pick based off of their preference. When you first get on the website you have to request to be a part of Glossi. Then Glossi will get back to you with the request. It doesn’t take that long for them to respond back.
The cool thing about this app is that with the different social medias tied into this one app, it has diversity with each site. So Facebook will be designed differently from your Twitter, and you can create how you want it to look. The cost is free!
- RebelMouse is of the latest platforms to make their way onto the scene. For right now this platform only has Twitter and Facebook, but once it gets established, it will have more sites within a few short weeks; others social media sites should be up and running.
The app is more hands on and can be customizes to however a person wants their RebelMouse to be. The cost of the basic version is free; however if one wanted to have their own URL, it would only cost three dollars a month.
- Hootsuite is created for business or personal use. Like the other platforms, this media site gives the choice of using several different tools to create the perfect profile.
At first sight the dashboard or homepage can be overpowering, but once you get the hang of it, it can be fairly easy to use. The cost of the basic interaction with the 5 social media sites and the two RSS feeds are free. Nevertheless, with the pro account and unlimited social profiles, it will cost 9.99 a month.
- Flavors.me was discovered later on the down the line. This platform by far is one of the most experienced sites. You can have videos, music, photos, and updates on 35 different sites. It is unique and very convenient if one is running a larger business.
For a basic account, the cost will be only 20 dollars a year. With 222 different fonts and 7 layouts, you can’t go wrong with this price.
So now that you know a little bit more about social media platforms, it will be very beneficial to get started. Any of these websites will relieve stress, help with time, and help a business become more knowledgeable about the different social media sites. So sign up today and have your problems go away!
|No comments||This entry was posted by EIC Social Media Team on June 29, 2012 at 3:14 pm, and is filed under Social Media, Tablets and Apps. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|
Today, numerous brands jump on the bandwagon of mobile marketing. When it comes to this kind of marketing you cannot avoid the most exciting current social media: Foursquare. For those who don’t know, Foursquare is a location-sharing mobile application that allows users to “check-in” to venues and share their check-ins with their social networking friends.
Users collect badges and points and they can even become mayor of a place (if a person has checked in the most in a particular venue). The person can add some new friends who have checked into the same place or share tips and places that they would recommend. After checking in to the venues the users can leave feedback about the place. This can be helpful to encourage people to visit.
Since Foursquare was released, this application has encountered wonderful success. Why? Well, in this younger generation the majority of people carry around their cell phones, which gives people access to find the newest and hippest spots. Imagine pedestrians having your brand in their hands; you (the company) will have already changed the pedestrians mind in checking into your business.
The question now is “how do we use this simple application for our business?” First of all, you must let people know that you are going to use Foursquare as another media to engage and connect with our customers.
The simple way to do this is to post about it on your social media sites like Twitter or Facebook. On Foursquare, you need to claim your venue and start interacting with your audience. You can start by implying these seven easy steps:
- Having access to your customer’s information: You will know who they are and where they are. In addition, this information will help you target your customers better.
- Give your customers some rewards: Discounts, coupons/gifts, or free products (if they become mayor). They will just have to present the mobile reward once there. This will encourage the other users to enter your place because it makes it seem that company cares more about their consumers.
- Give customers information about who you are what your company can provide.
- Proposing a deal to clients: Asking them to put up a picture and in return they will have a gift or a prize.
- Promoting an event on Foursquare to attract people to the venue.
- Creating bonuses for loyal Foursquare customers: This will prove that regular clients come into your place and promote you as well advertising your company. Those customers will build your reputation.
- Creating discounts by groups: Customers can be rewarded if they bring new clients into your venue.
All these tips will benefit the customer and the company.
Recently Foursquare has been updated, which has helped attract more participants. Indeed, the newest version of the application is focused on interactions. The update also has better features.
The new features include:
- Likes and dislikes. You’ll see when friends like a page. The most check-ins will have the most “likes.” The places with the most likes will most likely establish a good reputation
- “People talk about.” This feature groups the feelings or thoughts about each venue.
Now Foursquare is integrated on Facebook and we can see numerous statuses about check-ins and the comments you or others post. This method will help your place to be well-known by a larger audience (Facebook users).
|No comments||This entry was posted by EIC Social Media Team on June 25, 2012 at 6:48 pm, and is filed under Smartphones and Apps, Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|
Mobile payments may become the predominant method of payment in the future, replacing cash and bankcards.
According to the Pew internet study, Mobile payments will be ubiquitous in 2020 and 65% of those polled believed people will use their smartphones as their main method of payment by 2020. Both customers and businesses are embracing innovative payment methods. Eventually, mobile payments will become a more convenient alternative to credit cards, cash and checks.
Why do we have to keep carrying money or heavy coins in our purse or in your pocket when we can make payments through our smartphones? Today it is almost impossible to find somebody without a phone; combining phones and process payments seems like a logical solution to help with this, Facebook decided to simplify mobile payment by:
- Making it easier for developers to add payment options on mobile web apps
Today people are able to use Facebook Payments to monetize their apps. The process is very simple. Users who want to pay for virtual or digital goods in a mobile web app open the payment window and confirm their purchase. This two-step process is new. Before, the flow for mobile payment counted a total of seven steps with a verification message. This made it less convenient for consumers and businesses. This changed after the annual Mobile World Congress where they announced an improvement for payments. By simplifying the payment process, Facebook could see an increase in mobile payment transactions and become one of the top mobile payments platforms.
- Allowing marketers to have the option of buying mobile-only Facebook ads
Previously, Mark Zuckerberg has been wary of mobile-only Facebook ads. Facebook has since decided to change their mind and embrace the technology. Since February, Facebook already has mobile advertising where marketers can advertise. They’ve updated their process with a new Facebook mobile ad product, which is designed for marketers who only want to buy mobile ads. They can sponsor stories and pay posts to get more visibility in people’s new feeds.
Even if it is trendy and popular, it is important to remember that 75 percent of people (4.5 billion) in the world still don’t use smartphones. Many people are asking why people are focusing on a mobile payment experience in which not everybody can actually participate.
Despite this, competition for this space is set to increase. Google and Apple are already trying to enter the space and Paypal and FourSquare have already gained significant traction so we don’t know what the future will be for Facebook mobile payment. However, we will wish them better luck than their ill-fated IPO.
|No comments||This entry was posted by EIC Social Media Team on June 19, 2012 at 8:16 pm, and is filed under Usability. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|
One social media has grabbed the attention of web-users recently and it is certainly not Facebook or twitter, this social media is Pinterest.
For people who don’t know, Pinterest is a virtual pinboard that allows you to organize and share all sort of things you find on the web. Most people use pinboards to plan events, hobbies and share their interests. The more popular pins are about food or drink, home decoration, wedding, beauty. You can also see pinboards created by other people and get some inspirations from them.
It is clear that the number of users is not as high as the two previously mentioned social networks, but it is climbing very fast. Indeed, Pinterest has nearly five millions users and more than 1.4 million users visit the social media per day, spending a lot of time on it to share photos, looking other pinboards to find some creative ideas.
According to surveys, Pinterest drove larger traffic than YouTube, Google plus or LinkedIn, which is very impressive for a new social media that has just been released since March 2010. It seems like this social media gained traction with female groups, but most recently we discovered that it also interesting to businesses. Companies have always revolved around Facebook and twitter thinking they were the only social media to bring them success, but it turns out that Pinterest can offer better chances.
According to the social commerce survey by Steelhouse, Pinterest users are 79 percent more likely to purchase products they saw on pinboards than products Facebook users see on their newsfeeds. It seems like looking at a pinboard is like being in a supermarket surrounded by different products while we look for items we want to buy and then with one click we are purchasing what we saw there.
In this same survey, 33 percent of Facebook users responded that Facebook affected their online shopping habits and only purchased a product after seeing it on a Facebook ad or friend’s wall, while 59 percent of Pinterest users responded that Pinterest affected their online shopping habits and purchased after seeing it on other pinboards.
So this social media has to be taken into account and considered very careful because it could be the future social media. For brands that are starting to incorporate these media into their social strategy here are 10 tips you should be more familiar with in regards to Pinterest boosting your business:
- When you set up an account, use your business name as your username
- Add a paragraph about your company and what you’re interested in to the “About” section on your Pinterest profile. It will be a way that users could find out more about you. Don’t forget to put the link of your website on your profile.
- Use the logo of your company
- Have a look on other pinboards; try to find a creative idea for yours
- Like Facebook: like statuses, comments, and tag people in your pictures.
- Spend a lot of time on it, even more than you do for any social network. Pinterest requires an investment in time because you have to build relationships with those who are known for quality “pins” at the site and you must pin and re-pin to get more visibility. When people get to know you and your business, they will be more likely to post about your product or services you offer.
- Try to keep your pinboard simple. Make it clean, elegant and ordered in order to better catch the attention of the audience.
- Create a board per season or daily theme. This usually leads to repeat visitors on your boards.
- Follow the big pinners. It is a good way to gain attention by following big names on Pinterest.
- Understand what your audience wants; learn who they are and how they want to communicate with you in order to know which kind of product or services they will be interested in.
- When you pin an image, add a description under it. Try to write a catchy description as it will be repinned by the Pinterest world.
- Add prices to your pins if you want to create your own Pinterest shop. To add a price to a pin, type the $ symbol followed by and item’s price in the pin’s description.
- Pin videos! Pinterest has a special section just for pinned videos. Use this section to sell yourself. Post videos about your company and what kind of services or products you provide.
|No comments||This entry was posted by EIC Social Media Team on June 11, 2012 at 7:28 pm, and is filed under Usability. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|