Facebook has been quite busy rolling out Timeline for brands, but they’re not planning to stop their redesign there. In the coming weeks Facebook will introduce a new feature called “interest lists. Are Facebook users overloaded with information?

Consuming too much information can create cluttered social environments, and the interest lists are here to prevent this by functioning as a curator for Facebook members. What will this new feature mean for Facebook users? And what will it mean to Facebook marketers?

First things first: what are interest lists? Interest lists are basically customized lists created by Facebook users, based on their interests. According to the Telegraph.co.uk, users can subscribe to these lists which allows them to have some sort of overview of the interests and related content. An example of an interest list topic would be politics or recipes. Users can click the “interest” tab on the left side of the page’s navigation bar and find stories related to the list’s topic.

This tab will become available once a member has created a list. TechCrunch stated that if you choose not to create a list yourself, you can subscribe to pre-curated lists instead. Facebook referred to the feature as “a personalized newspaper” that enables particular posts to be separated from the “real life” posts in your news feed. However, if a specific story in one of the interest lists you subscribed to has a high level of user engagement, it might still appear in your news feed.

For Facebook users this means an easier way to organize the content on your profile and furthermore, it allows you to get the information you want. Facebook also lets users follow lists created by a friend, but only if the creator has set the settings to “public.” Even though the feature is quite similar to Twitter’s list, this is the first time that you can add posts from pages, profiles, etc. to a list, and this makes the list a compilation of all content available related to the list’s topic.

Now what does this mean for Facebook marketers? As a marketer, you need to recognize the potential here: you can target people who actually choose to view your content and you can do it at no extra costs. For example, if you’re in the sports industry, your content will be viewed by subscribers to the sports list, which could lead to more traffic to your website and gain online visibility. It also provides useful data about a user’s subscriptions (likes), which is a useful aspect of market research. Furthermore, the time users spend on Facebook can increase and this easily translates into a larger reach of ad exposure.

Overall, the feature is an interesting addition to the Timeline design and it adds value to the user experience. The interest lists may not be the last addition and according to the Huffington Post, it has proven Facebook’s pursuit in gaining more control of the interest graph. Will members use it? That’s the question; and due to the fact that the feature is still in its infancy, you cannot really tell right now. However, it’s fully integrated into the design and the more people have access to it, the more people are likely to use it.

What do you think? How will you use the interest lists?