You’ve set up an attractive website for your company or business, hoping to create some buzz and entice potential clients or customers. If you think half the battle is over, think again. How do you intend to drive traffic to this site and ensure that its content reaches the masses? The chances of people stumbling upon your site by accident are poor. You have probably come across the term SEO in order to find a solution to this.  So, what is SEO? Linking to your site from a variety of platforms is a decent strategy, but will not result in the massive amounts of traffic you’re angling for. This is where SEO (Search Engine Optimization) comes in. Just how does SEO work? It primes your site for search engines, making your dreams of virtual dominance possible (or at least more realistic).

Most people surfing the web, whether casually or with a specific purpose, turn to search engines to find whatever it is they’re looking for. Search engine usage has become so ubiquitous that people now use “Google” as a verb. Keeping this fact in mind, optimization enables your site to shoot up in search engine rankings and subsequently maintain its enviable position. Besides positioning your site—and by extension, your business or company—as a frontrunner in search results, SEO offers you another way to monitor your site’s status.

More Benefits of SEO
A successful SEO strategy results in higher overall rates of traffic, an obvious benefit. But more than just generating increased amounts of traffic, it drives traffic to your site from a diverse array of sources, guaranteeing that a wide range of web surfers are exposed to its content. A close examination of SEO traffic shows that much of it is attributable to repeat visitors, meaning that SEO heightens the chances of consumers accessing your site more than once. The more often someone visits your site, the better. Why? Because these visitors are likely to spend more time viewing the content and ultimately this can lead to a higher number of purchases of whatever is being advertised on your website. More exposure equals more brand visibility and this should definitely be one of your marketing goals.

How to use SEO
Search engines have become businesses’ number one client. You need to do whatever is necessary for Google to like your website. Google has rolled out Google+ last year and changed the way companies approached SEO. Google+ is Google’s own social network and uses +1’s, similar to Facebook likes. Readers can click the +1 button (once it’s installed on any online content your company provides) if they like the content. Over time, Google uses the number of +1’s to determine the value of online content, which affects your search engine ranking.

These are just a few simple ways to help you get started:

–          Make sure you have installed the +1 button and other social network buttons, as this enables social sharing and link building. This should be a basic implementation when you start integrating SEO into your marketing strategy.

–          Google actually offers a keyword tool, which allows you access to very useful information about keywords. Keywords can boost your SEO if you know how to use them. The tool provides data about global monthly searches and local monthly searches as well as about the competition for specific keywords. Ideally, a keyword would have a high number of searches and low competition rate; this would instantly increase your chances of favorable ranking. All you need to do is put the right keywords in your content.

Many companies have an in-house SEO manager (or team) in charge of optimizing the search engine ranking pages. However, not all companies have the time or expertise to manage SEO and this is a good reason for them to outsource SEO work. If this is the case in your business, it would be wise for you to start to do some research about SEO companies; you simply don’t have the luxury to ignore the capabilities of Google and other search engines. SEO is a must if you actually want to able to compete in your industry. The impact of successful SEO shouldn’t be underestimated and is why Google (and search engines in general) are your company’s number one client.

Having learned how SEO works, don’t let your website fade into obscurity. By harnessing SEO’s awesome power, you can maximize your site’s web visibility and start transforming traffic into business.

What do you think of the power that search engines have? Do you use SEO? I would love to hear from you in the comments!