When social media took over the digital world, the majority of companies just dove in with no social media marketing strategy whatsoever. These businesses have probably dealt with a lot of unexpected and unforeseen consequences. The relationship between brands and consumers used to be one-way; brands communicated their messages to their audience without consumers being able to directly and publicly respond the way they are able to now. To help you go in the right direction, here are a few of the most popular social media myths:

–          A profile on every social network: Find out if your target audience is indeed active on your selected networks and if their activity is worth the effort. You don’t need a business profile page on every single social network out there; there are a lot, and chances are your target audience doesn’t use all of them actively.

–          Having a profile page is enough: Creating a business page doesn’t mean you’re off the hook. On the contrary, it means your journey has just begun: this is where the interaction starts.

–          It is easy to manage: Managing social networks is a huge responsibility if it’s for personal use. Can you imagine how much more effort it will take to do it for professional purposes? You need certain guidelines, rules, policies, etc. regarding each network you decide to use. And you can’t start on a social network actively in the first week, only to let the activities drop down in the following weeks.

–          It will generate sales instantly: As much as it takes effort, it takes the same amount of time (or possibly more) to start generating leads or sales. It’s a long process—it may take a year or more. Consumers have to trust your brand and somewhat identify with it in order to build valuable relationships with them. The “engagement” factor plays a very important role in achieving this. When you create an online social presence (for your company), you have to be aware of the commitment you’re making and realize it could take a lot of your time. If you know you don’t have the time, assign a team to manage your social media.

–          Public complaints are bad publicity: This isn’t a complete myth, depending on how you handle public complaints. This can be easily solved by developing a successful policy.

–          “I don’t need it”: Even though the majority of companies have a social profile, others are either too scared of the impact, think they can manage well without it, or believe it doesn’t fit their brand image. These businesses often don’t realize that marketing goals can be reached like creating brand awareness, for example. Chances are your target audience is active on social networks, which is a perfectly good reason for you to do the same. According to a Social Media Report created by Nielsen, the “age 55+ group” that visited social networks on their mobile phones last year has doubled compared to the year before. This number will continue to grow along with the rising number of smartphone users.

–          You can’t be personal: People actually appreciate a personal touch on a business profile, according to Jeff Korhan. It adds value to the trustworthiness of a company.

–          I can’t copy what competitors do: You can use the same tactics your competitors use, but make it better; improve it so you can get maximum benefit. Stay up-to-date on news revolving the social world (e.g. new apps, designs, features, etc.).

–          Calling myself an “expert” is not ok: It actually is. It’s really simple: titles like “expert” are appealing to people as shows a recent HubSpot research.

Hopefully these myths have lost credibility and you are ready to rock social media. One final tip: Don’t expect all of your content to go viral easily.
If you would like to share some tips, feel free to leave a comment!