It is almost unimaginable for a company to not use social media for marketing purposes. In order to compete, companies have to create effective social media marketing strategies. This means integrating social media into your company’s marketing strategy. It is key to use social media correctly as it may backfire if you don’t. Because social media keeps evolving in terms of possibilities, it is important to figure out what works for your business and develop a structure that can be altered if necessary.

The ultimate goal of social media marketing is to increase sales using brand visibility, online customer interactions and engagement. All of these goals can be achieved when a social media marketing campaign is executed successfully. However, many companies still struggle to come up with a strategy, so here a few tips to help you out:

  1. Define your goal: Would you like consumers to buy a new product or would you rather them engage online to enhance your brand’s visibility? Each goal requires an adjusted approach. For example, if you want to encourage people to buy a new product, the campaign may include early-bird discount coupons for those who share the content on Facebook.
  2. Social media experts: You need to have capable people running your social networks and they have to be on top of every new feature a social network uses.
  3. Communication: It is essential for the social media team to communicate with each other as this saves confusion. Make sure everything is clear to everyone involved and they understand what their responsibilities are.
  4. Choose social networks: There is no need to use every single social network available. Decide which networks your target audience spends more time on and what these social networks could mean to you in terms of marketing opportunities.
  5. Be creative: If you want to stand out, you have to be creative in developing strategies or you end up with the same campaigns as your competitors.
  6. Organize an event: An interesting way to run a campaign is by organizing an event. You can ask input of your Facebook fans, which makes this an effective way to get inspired by their ideas. The highlight of the event could be your new product or service. Attendees can try these out on-the-spot and give feedback. Finally, you can offer tickets to the event, but once again, only to those who share your content.
  7. Include sweepstakes: Everybody loves to win prizes. Not only will you get attention, but the prize will be your new product. So make sure that during the campaign, you emphasize all the benefits of the product and make fans want it.
  8. Post-campaign engagement: This is probably one the most important factors in the campaign, although not all companies recognize this. As soon as the campaign period is over, you still have to be active on social networks. If you neglect to do this, you may lose fans. Besides, engagement will continuously remind people of your brand.
  9. Easy sharing options: You should make it as easy as possible for fans to share your content, especially when launching a campaign. Make sure that sharing your content is one click away.
  10. Keep it fun: It may sound simple, but it’s not always that easy. Campaigns can be boring to consumers. Keep things fun, original, and interesting and your campaign will be successful.

Hopefully, these tips have been useful and if you have any questions or remarks, don’t hesitate to leave a comment!