Search Engine Optimization is one of the most important tools you need to gain online visibility and generate web traffic for your company. Portable devices are part of our daily lives: prospective clients use simple keywords to find information online. Due to the popularity of smartphones today, the relevance of mobile SEO has grown. According to research by Gstatic.com, 77% of smartphone users visit search engines and this is the reason you need to invest in mobile SEO (I believe this number will only increase in the future.)

 

The first step of using mobile SEO is creating a mobile-friendly version of your website. During this process, keep in mind that there are a couple of differences between desktop SEO and mobile SEO. Key factors (in both design and SEO strategy) you need to keep in mind are:

1) Content & presentation

–      Use small, simple images: A mobile website has limited options for visuals and audio. Your customers don’t want to wait for large images to download. You have to remember that they’re using a mobile device and are probably on the go, which means that they don’t have a lot of time.  So keep it simple.

–      Prioritize your content: The ‘simplicity rule’ also applies to the content of your mobile website. Make sure the important things (e.g., “contact info”) are presented in an easy-to-find manner.

–      Consider a clear font and don’t use too many different colors. Accessibility and clarity will increase the time that a consumer spends on your mobile website .

 

2) Consumer searching behavior (the use of keywords)

–      Location-related keywords: According to Google, 40% of mobile searches are location-related. For example, people visiting Chicago for a few days and looking for where they can get the best pizza in the city may search for “Chicago, best pizza” on their smartphones. They will get a list of local pizza restaurants and choose from this list.
–      Top listing: Because the screen of a mobile phone isn’t as big as a PC screen, the consumer is more likely to choose from the pizza restaurants listed on top as they don’t have the time to scroll all the way down. In my opinion, this is exactly why you need SEO to make your company the one listed on top.
–      Use different keywords than for desktop SEO: For mobile consumers to find you, you need to target different keywords. Google’s Keyword Tool offers statistics for mobile devices and shows examples of what words you could use. On a desktop search engine, consumers often enter more words and more descriptive words (because they have a bigger screen, more time and a keyboard.) For mobile SEO you will discover that the most effective keywords are very short. Be sure to include your location in your choice of keywords.

–      Hire an expert: Creating an optimized mobile website takes effort and expertise. If you have no clue of how to work with XML Sitemaps and the codes required for the development, find someone who specializes in creating mobile websites and formatting.

These are our recommendations. If you have any questions/comments, feel free to let us know!