Gamification for Marketing
Feb 22
There is a new tool in town that has caught marketers’ attention: gamification (or game-based marketing). It might not sound familiar to everyone, but I’m sure the majority of people have come across this field unknowingly, especially those working in the online marketing field. Some major companies have even implemented it in their strategies. So, what is it and does it have any marketing value for your business? More >
| No comments | This entry was posted by EIC Social Media Team on February 22, 2012 at 5:08 pm, and is filed under Digital Advertising. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
8 Things You Didn’t Know About Twitter
Feb 20
One of the most popular social networks is the micro-blogging network Twitter. Are you an active Twitter user? If so, then I suggest you keep on reading, because there might be a few things that you haven’t discovered yet.
There is an official Twitter blog on the website that keeps Twitter users up to date on news and tips. You also have Twitter apps that promise you more followers on Twitter. But if you’re a loyal user, you’re probably already aware of all these things. What don’t you know about Twitter yet? The following should give you some interesting new insights about Twitter: More >
| No comments | This entry was posted by EIC Social Media Team on February 20, 2012 at 7:52 pm, and is filed under Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
How to Increase Facebook Likes
Feb 15
“Facebook marketing” has become a common term among social media marketers. One important understanding of this is that every brand that has a Facebook Fan Page is determined to increase the likes. Indeed, the number of likes can boost your image (if the number is high, of course). On top of this, Facebook users are more likely to ‘like’ a page when the page already has a lot of likes. Having a large number of likes also has a major effect on SEO, which explains why brands are so interested in how to get as many as possible. Once you have convinced users to like your page, what happens next? You have to keep users returning to your company’s page. Do this right, and you can reach maximum engagement on Facebook, which should also be one of your Facebook marketing goals. More >
| No comments | This entry was posted by EIC Social Media Team on February 15, 2012 at 4:49 pm, and is filed under Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
Most Common Social Media Mistakes
Feb 9
Social media can establish a brand’s online presence, that is, if the brand knows how to manage social media and, equally important, if the brand knows how to deal with social media mistakes. A few big names have made mistakes in the past and surely more will follow. The issue when dealing with social communities is that a company has limited control over content and how it’s spread. Peoples’ reactions are always hard to predict, which is why some companies choose not to engage in social media and rely on traditional forms of media to reach their customers. The online social world allows customers to publicly send a company a message, whether it’s positive or negative. Once a negative message has been posted online, it is hard to control the damage. That’s why it’s important to offer high-quality customer service via social networks. More >
| No comments | This entry was posted by EIC Social Media Team on February 9, 2012 at 7:58 pm, and is filed under Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
The Most Popular Social Media Myths
Feb 8
When social media took over the digital world, the majority of companies just dove in with no social media marketing strategy whatsoever. These businesses have probably dealt with a lot of unexpected and unforeseen consequences. The relationship between brands and consumers used to be one-way; brands communicated their messages to their audience without consumers being able to directly and publicly respond the way they are able to now. To help you go in the right direction, here are a few of the most popular social media myths: More >
| No comments | This entry was posted by EIC Social Media Team on February 8, 2012 at 5:40 pm, and is filed under Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
Pinterest Benefits for Small Businesses and Retailers
Feb 3
Aside from all the usual social networks like Facebook, Twitter and Google+, there are a couple of other networks worth mentioning every now and then. Take Pinterest for example. Have marketers found a way to use this network to their benefit? Are there any benefits? I don’t think that Pinterest should be underestimated, based simply on its user base alone. More >
| No comments | This entry was posted by EIC Social Media Team on February 3, 2012 at 6:20 pm, and is filed under Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
Why Existing Clients Matter Too
Jan 27
Don’t let the title fool you; no one’s suggesting you should stop trying to get new customers. Gaining new clients is obviously one of your business goals. With new clients come new possibilities, but this doesn’t mean old clients can be taken for granted. The majority of companies are merely focused on increasing the number of new clients. By doing this, existing clients are often neglected; here’s an example: think of all the ads that promise a lot of benefits, but then add the phrase “only for new clients” to the advertisement. It’s quite understandable that companies try to lure people by promoting special offers and deals; they have to be able to offer something different than what they usually offer in order to differentiate from their competitors; however, as a business, you need to recognize the value of existing clients. Below is a list of reasons why existing clients also deserve your attention: More >
| No comments | This entry was posted by EIC Social Media Team on January 27, 2012 at 5:24 pm, and is filed under Branding. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
10 Tips for Social Media Marketing Campaigns
Jan 26
It is almost unimaginable for a company to not use social media for marketing purposes. In order to compete, companies have to create effective social media marketing strategies. This means integrating social media into your company’s marketing strategy. It is key to use social media correctly as it may backfire if you don’t. Because social media keeps evolving in terms of possibilities, it is important to figure out what works for your business and develop a structure that can be altered if necessary. More >
| No comments | This entry was posted by EIC Social Media Team on January 26, 2012 at 12:20 pm, and is filed under Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
The Value of Video for Online Marketing
Jan 25
There’s no doubt about it: YouTube is the most popular video website in the world. Every minute, 48 hours of video content is uploaded to the website and gets billions of views worldwide every day. If people want information, they usually prefer video over text so it’s no wonder that YouTube is today’s 2nd largest online search engine. A study conducted by Forrester Research stated that adding video content to your company website makes a web visitor six times more likely to turn into a paying customer. Enough reason for your business to include videos for online marketing. More >
| No comments | This entry was posted by EIC Social Media Team on January 25, 2012 at 4:58 pm, and is filed under Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
Is Retail Social-Ready?
Jan 20
Thanks to mobile and social media, there’s been a shift in the roles of retailer and consumer. Consumers used to walk into a store – unaware of the subtly placed ads surrounding them – and buy whatever they came there to buy… and then some. They were just that oblivious to the retailer’s tactics. More >
| No comments | This entry was posted by EIC Social Media Team on January 20, 2012 at 4:48 pm, and is filed under Social Media, Technology in Society. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
